brian halligan, hubspot

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  1. 1. Ac! 1Public Relations throughWord of Mouth Marketing Brian HalliganCEO & FounderHubspot
  2. 2. Brian Halligan@bhalliganMassive Marketing Momentum
  3. 3. Outbound v Inbound Marketing6 Steps To Viral GrowthInbound Marketing Machinery
  4. 4. Traditional Marketing
  5. 5. Traditional Marketing Is Dead 800-555-1234! Annoying! Salesperson!
  6. 6. The Market Is Here Now
  7. 7. TransformationOutbound MarketingInbound Marketing Telemarketing SEO / SEM Trade shows Blogging Direct mail Social Media Email Lists Viral Videos Print/radio ads Freemium Traditional PR Trials 6
  8. 8. @bhalligan
  9. 9. OWN
  10. 10. !"#$%&(#) )*)) !"#$%&(# ******************)+,)+(-.#&,/0)!"!! +,-.$/$.%,# """"""""""""""""""!!%.1(#,%.)2-$) !#$%#!!!%,-(#.%,# """"""""""""#$%#3$)34)5.678%.#) )*)) 0$*01*!"#$%&(# ******************2
  11. 11. 6 Steps To Viral Growth
  12. 12. Step 1 http://www.youtube.com/watch?v=4-lGe5MnBlY
  13. 13. Step 2 8 Marketing Tips From An Olympic Gold Medalist Vs Colleens Tuesday AM Thoughts
  14. 14. Blogosphere ViralitySource: Data from the Science of Blogging - http://bit.ly/ezRm8w
  15. 15. Twitter ViralitySource: Data from the Science of Blogging - http://bit.ly/ezRm8w
  16. 16. Step 3
  17. 17. Step 4ValuableEasyProminentAction Oriented
  18. 18. Step 5
  19. 19. Step 6
  20. 20. Inbound Marketing Machinery
  21. 21. Modern Marketing System Blog Cmmty PaidSEO SocialFreemium HubSpot Landing Page Leads Scoring Un-QualifiedLeadsNurturingQualified LeadsDid not buyDemos / Customers
  22. 22. Modern Marketing OrgMarketingGet Found Freemium Convert Partners Evangelist Content R BurnesD Zarrella J Hopkins P Caputa K Knipp R CorlissE HebertE Mirman C Ortenberg
  23. 23. Leads SLA Drives Sales Hire
  24. 24. Measure Often. Evolve Fast
  25. 25. Dont Dip Your Toe In TheWater.
  26. 26. Jump in ALL THE WAY.
  27. 27. 4,000CustomersQ1 2007Q3 2010
  28. 28. Thank You!If you wait until there is another case studyin your industry, you will be too late- Seth Godin