brewery participation packet - bestcoastbeerfest.com · • a souvenir tasting cup • unlimited...

B R E W E RY PA RT I C I PAT I O N PAC K E T


WILL FERRELL’S BEER FESTIVAL OF CHOICE

Hey Brewer of Beer... It’s me, Will Ferrell.

I understand you want more information on Best Coast Beer Fest. If you’re interested in participating in the most amazing beer festival while helping out the single most important cause in recorded history, keep reading. If not, take a moment to throw your computer into the ocean.

Every ticket sold will support my favorite charity, Cancer For College, and helps a cancer survivor realize their dream of a college education. We’ll put together booths from nearly 100 of the West Coast’s craft breweries, have the sweet sounds of local bands drift through Grand Park and have some ridiculously good food available for purchase.

To re-cap: You. Beer. Music. Food trucks. The City of Angels. The whole shebang. There is no physical way in the universe you can a day better than this. We’ve done the research. It’s science.


October 10, 2015 Grand Park

SeSSiOn #1: 2-5pm (ViP entry: 1pm) SeSSiOn #2: Tasting and Movie Screening - 6-9pm

On Saturday, October 10, 2015, Grand Park will host Best Coast Beer Fest – Will Ferrell’s beer festival of choice.

The festival will offer approximately 6,000 guests the opportunity to sample and learn about over 200 beers from over 50 local breweries. In addition to featuring many of California’s craft breweries, guests will experience local cuisine, bands and the evening session will feature a screening of the movie Anchorman.

ABOUT THE EVENT General adMiSSiOn Tickets are $55 Per Session and include:

• Entrance to the festival • A souvenir tasting cup • Unlimited beer samples

ViP adMiSSiOn Tickets are $80 Per Session and include:

• An extra hour of tasting (1-2pm)• VIP entrance line• Entrance to the festival • Souvenir pint glass • Access to the exclusive VIP area

including: Taste reserve brews Private executive restrooms


• Will Ferrell - We have the one and only Will Ferrell on board endorsing the festival as his beer fest of choice.

• More Breweries – We have more breweries who participate in our festival compared to competitive festivals (in San Diego we had 78, compared to 55 from the next largest festival)

• The Best Venues – We aren’t your mama’s beer fest. We only do festivals at the best venues with killer views which improves the guest experience.

• Charity – We donate more of the proceeds to charity than our competitors. Our last event raised $20,000 for Cancer for College.

WHAT MAKES US BETTER

WHY PARTICIPATE?• Tax-deductible – it’s for a non-profit and therefore is tax-deductible for you and

benefits Cancer for College – an organization that provides college scholarships for cancer survivors. TAX ID: 93-1144756

• exposure - 5,000+ expected attendees

• integration with Untapped – we will load all your information into the app and also have QR codes on-site so that attendees can easily track the beers they try and rate them.

• Feature on our Website – we will include logos and links to our brewers on our website (bestcoastbeerfest.com)

• Marketing – we will be doing a large marketing push including full scale advertising, email marketing, PR, social media, and more and include our brewery partners when appropriate

• Media Opportunities – we will be doing several on-air segments to promote the festival and will be including our VIP breweries in the mix and are currently in negotiations for radio, TV, magazine and website media sponsors


WHAT’S REQUIRED? • Beer – a bit obvious, but figured you would expect this. We are asking for a donation

of at least 2 different beers totaling 2 kegs PER SESSION. *You may choose to participate in one or two sessions. If you participate in only one session then you are required to set-up/breakdown in the 5-6pm hour

• Staff - it is recommended (though not required) that you provide staff to manage your booth to maximize your exposure. We will also provide each brewery with one volunteer to help pour.

• Banner + Marketing Materials – we recommend you use a banner with your branding at the space. Each brewery will be given a 10’x10’ area, 8 ft table, 2 chairs, rinse water, a dump bucket and a pitcher. Paper signs with each brewery’s name will be provided if you do not have a banner. Feel free to also pass out product information, flyers, or sell merch.

• Materials – a jockey box, tubs to store and ice the kegs down, CO2. We will provide the ice for you.

• Set Up – 10am-1pm on October 10, 2015.


RULES• Please fill out the online registration form (below) by August 26, 2015. The sooner

we get your commitment, the more opportunities you will have to be included in marketing materials and efforts.

• Complimentary beer samples must be provided throughout the event. Breweries are not allowed to pack up / leave early

• At least one company representative for set up and tear down

• Participants must arrive early enough to be set up 30 minutes before gates open

• You will be given 4 brewer passes for staff working the event. Additional members of your team can purchase tickets at a reduced rate.

• We recommend one staff person to remain at your booth during the event. Per ABC regulation, pours must be 2 oz.

• BCBF will provide: • One 8' table, 2 chairs, rinse water, dump bucket, pitcher • Tasting glasses for all participants • Ice • One volunteer per brewery • Entertainment and decorations to insure an exciting festive atmosphere • Security • Event map and load-in instructions (as we get closer)

PLEASE COMPLETE REGISTRATION BY AUGUST 26, 2015! TO REGISTER VISIT:

CliCK Here

https://docs.google.com/forms/d/1foMKFuLI6Xa4logRWZZF8chvNmRXgRHauYYsdzj7fBM/viewform


Best Coast Beer Fest benefits Cancer for College, a 501c3 non-profit organization. Cancer for College makes the dream of a college education a reality for cancer survivors. For more than 20 years, Cancer for College has been providing hope and inspiration to cancer survivors by granting college scholarships. Cancer is a horrible disease. It can destroy a person physically and emotionally. It can wipe out a family financially as well.

Cancer for College works to help those individuals who have been adversely affected by cancer and help them realize their dream of a college education. More information can be found at cancerforcollege.org

ABOUT THE CHARITY: CANCER FOR COLLEGE

Best Coast Beer Fest was formed to take the standard beer festival to the next level. Born in San Diego, one of the largest craft beer capitals in the world, the BCBF team had been to countless festivals and thought – we can do this, but better. Our goal is to create events that are memorable and provide value and exposure for our partners and sponsors. With a background in marketing, we promote the festivals through a strong pre-event campaign (as outlined in this packet).

We pick the best venues, vendors and entertainment to create fun, festive annual events. Our founders have been planning events for 10+ years and are also graphic designers, which ensures that all marketing materials are top-notch.

Our 2015 San Diego event SOld OUT with 4,500 attendees. We had 78 breweries, 13 food trucks and 4 bands. We raised $20,000 for Cancer for College.

ABOUT BEST COAST BEER FEST – THE COMPANY


Beer enthusiasts living in and visiting Los Angeles between the ages of 25-55 with disposable income.

The City of Los Angeles holds many distinctions. LA is the entertainment capital of the world, a cultural mecca boasting more than 300 museums, and a paradise of good weather. Los Angeles is the place to be. It is the only city in North America to have hosted the Summer Olympics twice.

Southern California’s climate has often been described as “perfect” and with good reason. Most days are sunny and warm, with gentle ocean breezes in the summer.

In fact, there are no unpleasant seasons in Los Angeles.

POPUlaTiOn (2011) City of Los Angeles: 3.8 Million County of Los Angeles: 9.8 Million Los Angeles Six-County Area: 21.0 Million (Los Angeles, Riverside, Ventura, Orange and San Bernardino and San Diego counties)

If the Los Angeles six-county area were a state, it would surpass all states in total population size with the exception of California and Texas.

The diverse, multiethnic population of Los Angeles today distinguishes the city as the cultural hub of the Pacific Rim. In fact, Los Angeles is one of only two U.S. cities without a majority population. People from 140 countries, speaking approximately 86 different languages, currently call Los Angeles home.

TARGET AUDIENCE


MARKETING PLAN

UPCOMING EVENTS

• Media ParTnerS – We will partner with one television station (NBC), radio station, magazine, daily newspaper and weekly paper to promote the event to their audience. Tactics include: email blasts, on-air promotions, print and online ads.

• Online adS – Targeted Facebook and other online ads.

• eMail BlaSTS – We will purchase dedicated email blasts from local media and targeted groups to raise awareness and promote ticket sales for the event.

• BreWerieS – We provide our participating breweries with posters, flyers and coasters for them to promote the event in their tasting rooms.

• STreeT TeaMHang posters and provide promotional coasters to top beer bars in Los Angeles and Orange Counties. Pass out flyers outside of other festivals to potential attendees.Distribute flyers at high traffic points around Los Angeles county.

• PUBliC relaTiOnS – We will promote the festival through on-air, print and electronic media. The press release and media alert will go out to thousands of targeted media to promote the event.

SEPTEMBER, 2015 San FranCiSCO, GOlden GaTe ParK

OCTOBER 10, 2015 lOS anGeleS, Grand ParK

MARCH 12, 2016 San dieGO, eMBarCaderO SOUTH


OUR MARKETING MATERIALS

FOR MORE INFORMATION

AND TICKETS VISITWWW.BESTCOASTBEERFEST.COM

MARCH 7th

2015EMBARCADERO PARK SOUTH

MARCH 7, 2015EMBARCADERO PARK SOUTH

F O R M O R E I N F O R M AT I O N & T I C K E T S V I S I TW W W . B E S T C O A S T B E E R F E S T . C O M

WEB BANNER

BREWERY PROMO CODES

POSTER

COASTERS

MAGAZINE AD

WILL FERRELL’S BEER FESTIVAL OF CHOICE

• MARCH 7, 2015 •WWW.BESTCOASTBEERFEST.COM

LIKE US ON FACEBOOK FOR A CHANCE TO

WIN FREE TICKETS!


PRESS COVERAGE - SAN DIEGO MAGAZINE

PRESS COVERAGE - PACIFIC MAGAZINE

San Diego Magazine Partner Events & Promotions

HAPPENINGS

March 14, 2015Vive la France Gala & Auction: From Roots in Le Puy, To Our Home in San Diego in 1882Join us for the 30th Annual Academy of Our Lady of Peace Gala and Auction: Vive La France. From aerialists to fine wines, this benefit will boost the Carondelet Annual Fund directly benefitting our young women and OLP’s long tradition of academic excellence. Enjoy a French Riviera cocktail party, silent auction, musical performances, delicious French Dinner, and desserts. Tickets are $125 each or $1,882 for a VIP Experience table. Tickets at aolp.org

March 7, 2015Best Coast Beer FestEmbarcadero Park SouthTaste over 100 beers from the West Coast’s craft breweries, enjoy the sweet sounds of local bands and a sensible lunch from the food truck alley. To re-cap: You. Beer. Music. Food trucks. San Diego Bay. The whole shebang. There is no physical way in the universe you can enjoy a day better than this. We’ve done the research. It’s science. Visit bestcoastbeerfest.com

March 7, 2015Finish Chelsea’s RunJoin us Saturday, March 7, 2015 in Balboa Park for the 5th Annual Finish Chelsea’s Run 5K and Family Festival. Funds raised fuel Chelsea’s Light Sunflower Scholarship Fund and the expansion of Chelsea’s Law, as well as Girl Scouts San Diego educational scholarships. Log on to learn more and register today at chelseaslight.org. Questions? Call 760.692.2900 or email [email protected]

March 22, 2015Blessing of the VinesSouth Coast Winery Resort & SpaIt’s that time! Spring is in the air and South Coast Winery Resort & Spa is kicking off it’s wine growing season in grand celebration. Come and celebrate in pure unabashed South Coast Splendor as our vines get blessed by a special invocation and prepare to light up our world with new growth and the promise of a fruitful harvest. Big kids and little ones join in the fun with plenty of games and fun-filled activities. Louie Cruiz Beltran and his Latin Jazz Trio will have you up on your feet and dancing the night away. Plenty of great food and award winning wine add to the festivities. Visit wineresort.com

186 SAN DIEGO MAGAZINE MARCH 2015

A D V E R T I S I N G • P R O M O T I O N

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HAPPENINGS







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PRESS COVERAGE (San Diego Event)

Timelapse

Click on the image to see the footage

PBS news San diego CW


HAPPENINGS







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https://vimeo.com/121940128

https://vimeo.com/121940128

https://www.youtube.com/watch%3Fv%3DJIXiWVT0X3o

https://www.youtube.com/watch%3Fv%3DJIXiWVT0X3o

http://www.sandiego6.com/news/sd6-in-the-morning/Will-Ferrells-beer-fest-of-choice-295373901.html

http://www.sandiego6.com/news/sd6-in-the-morning/Will-Ferrells-beer-fest-of-choice-295373901.html%20


WEBSITE

WEBSITE STATS

BestCoastBeerFest.com is a professional designed website promoting the festival. Your brewery will be prominently featured on the site, which most importantly sees lots of traffic.

• Two months before the event – average 285 visitors per day• One month before the event – average 850 visitors per day• Two weeks before the event – average 1532 visitors per day• One week before the event – average 2032 visitors per day• Two days before – 4,466 visitors• One day before – 7112 visitors• Day of event – 6571 visitors


IN CLOSINGYou rock, we rock - let’s rock together. We hope this proposal has given you some insight as to how Best Coast Beer Fest can provide value to you and look forward to partnering with you on a very successful event.

If you have any questions feel free to contact: Amy Ulkutekin 619.501.1695 [email protected]


Photos from Best Coast Beer Fest

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brewery participation packet - bestcoastbeerfest.com · • a souvenir tasting cup • unlimited...

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