brewery marketing
TRANSCRIPT
Connecting your brand with our community
An immersive online experience
Deals from liquor stores, restaurants, bars and pubs
Give-aways, prizes, quizes and contests
Recipes including food, drinks, cocktails and DIY fermenting
Events including expos, festivals, tastings and promotional events
Ratings, reviews, news, interviews and engaging articles
How-Tos, guides, educational articles and expert advice
The community for beer loversBuilding an online community for
breweries, retailers, media, and beer loving consumers.
Beer lovers rejoice. Just Beer provides a home for all things beer.Whether you’re a collector, cook, event attendee or avid reader you will
find engaging content within reach of your pocket.
What can Just Beer dofor your brand?
1 Brand Awareness
2 Presence
3 Engagement
We focus on three key pillars:
We enhance your current marketing initiatives, we don’t replace them.
Build trusted consumer relationships
TWITTER 72% Male28% Female
FACEBOOK61.4% Male38.6% Female
JUST BEER55% Male45% Female
We’ve built an open online community of beer lovers who trust our voice and want to embrace your brand. By understanding our audience and their needs, our tools help you build loyal relationships with your consumers and encourage them to engage with your business face to face.
Improve your brand awarenessBrand awareness is the extent to which a brand is recognized by potential customers. It is the primary goal of advertising.
Brands that are self-aware are more engaging, more responsive with their marketing and online presence, and ultimately, they’re trusted by consumers because they build better relationships.
How we do it:
1. Making your products easier to find.
2. Insights into industry news, trends, and consumer feedback.
3. ‘Passport’ and ‘Customer Reward’ programs with incentive’s to encourage consumer loyalty to your brand.
Use our years of experience.Just Beer has helped brands like yours.
Put your brand’s best foot forward
Grow your online presence & reputationBe seen. Be noticed. Be current. Be recognized.
1. Niche-Specific Content Marketing We create focused content that speaks directly to a beer-loving audience. Written in an honest and open voice, it is authentic, click-worthy commentary that drives consumer engagement.
2. Content Influencers and Brand-Advocates Our writers are experts in their field with a significant and dedicated audience. They are industry leaders, bloggers, media professionals, and social-savvy craft beer fanatics. They produce authentic and original content that generates sales lift, increased ROI and brand awareness.
3. Building your Digital Reputation Just Beer knows your digital presence is an integral key to being “findable” online. We help brands grow their digital reputation by providing:
• Online Content Saturation – highlight your brand all over the web.
• SEO Link-Backs – improving your website status and search engine rank with a stronger link-back reputation.
• Shared Social Media E�orts – you are working hard to connect with your consumers, and so are. We have helped numerous brands like yours sell-out events, increase sales, and get more people in the door simply because we’re a reputable and trusted channel sharing news about your brand.
How we do it:
Engaging the community
Our impact
Getting your brand results
We helped Alberta Beer Festivals grow from 5 to 6 Festivals per year
By re-designing the ABF website we provided the facility for over 40,000 ticket sales
We have worked with Fortune 100 companies
Built the micro site for Focus Features Animation Film, “The Boxtrolls”
Helped ABF reach the #1 trending spot on Twitter
Participated in ATB Financial’s Masters of Beer Appreciation Quiz powered by Just Beer
Built the micro site for Sony Pictures, “When the Game Stands Tall” as well as #Standtall campaign to nominate community mentors
17%
40k+
100
FOCUS
Top
4000+
SONY
growth
ticket sales
Fortune
Companies
Features Animation
Film
Trending
users
Pictures
Our community actively engages with brands in exciting ways
Increase Your Consumer Engagement
Personable, real, authentic content is what consumers are looking for from brands in 2017. If you want to grow your loyal fan base, you need to showcase how you’re di�erent from your competitor and be a part of the brand-to-consumer conversation.
How we do it:
The Just Beer business model is to build a community of beer fans using immersive, captivating content. It’s working. Here are some of our favourite examples of ways we help you engage with your customers:
1. Creating a mass of highly authentic content for people to use, talk about, share, review and interact with.
• INTERACTIVE QUIZZES
• PREMIUM EVENT EXPERIENCES
• LOYALTY PROGRAMS
• PASSPORT CHALLENGES
• CONTESTS & AWARDS
2. Helping you with your online o�erings and social strategy.
3. Providing a window into your customer’s feedback, purchasing trends, and your product availability.
Just Beer todayBy the numbers
700+Breweries
4500Beers
380+Events
550+Articles
2000Brands
9 Most popular beer styles
The Audience
1. American IPA
2. Fruit/Vegetable Beer
3. Pale Ale
4. Amber/Red Ale
5. Saison
6. Imperial IPA
7. Blond Ale
8. Witbier
9. Sour Ale
10%34% 17% 13%Retailers/
LiquorCraft Beer Consumers
Casual Beer Consumers
Bargain Buyer Consumers
17%Breweries/ Brew Pubs
9%Bloggers/
Media
Graphic DesignWith our team of in-house designers Just Beer helps you develop your brand on an as needed basis. We design anything from logos and social media ads to product packaging and vehicle wraps.
Web Design & DevelopmentOur website experts built Just Beer from the ground up. With a track record of proven design and technology solutions, we are a valuable resource to showcase your brand and products on the web.
Social Media, SEO and Digital Marketing StrategyOur team of marketing experts have extensive experience with social marketing and customer relationship management. We o�er advisory services to help you improve your current strategy or we can fully manage all your channels if needed.
We have engineered large, complex projects for sites that manage over 20 million users per month and deliver over 2 million email newsletters every day.
We o�er SEO services, strategies and a suite of tools to build your website and social media standing.
Content WritingOriginal content is crucial. Having an approachable voice for consumers to digest your brand message is key. Our team of writers and editors augment your team to help you develop your brand message and control your brand presentation with bios, interviews, tasting notes, press releases and product announcements – we’re here to help you when you need it.
PhotographyAt Just Beer we take great pride in our ability to create eye-catching, visually appealing, and e�ective photography that tells an enticing story about your brand.
Custom SolutionsCampaigns tailored to meet your needs.
Just Beer’s parent company, Mobility Quotient, is a full service digital agency specializing in Business Process Management, Software Development, and Marketing. Mobility Quotient has been around since 2007 and has worked with Fortune 100 companies such as Sony Pictures, Focus Features, Ford and Expedia. Mobility Quotient launched Just Beer in early 2016 after a successful launch of Just Wine in 2014.
Mobility QuotientA full service digital agency
© 2016 Mobility Quotient Solutions Inc. All rights reserved.
