Brew Something New at the

Florida International

Beer Festival!

&

Company

Your

A Brief History

In 1991, ourcompany, , attended the 9th

Annual San Francisco Beer Festival.

In 1992, produced the first Beer Festival in Central Florida.

In 1995, ABC Fine Wine & Spirits began sponsoring our festivals and requested

produce them in other markets where they have retail locations.

Track Record

Since 1991, AIM has produced more than 85 Beer Festivals including:

3 in Sarasota &Bradenton

2 in Tampa

32 in Orlando

17 in Ft. Lauderdale

8 in Jacksonville

21 in Gainesville

We have also assisted withfestivals & events in many other markets.

Concept

Modeled after a wine tasting, the Beer Festival allows patrons to pay one price

and enjoy tasting any of the different brews (in 2 oz. pours) and unlimited food samples from area restaurants.

The 19th Florida International Beer Festival will feature

more than 100 different beers and a dozen area restaurants

all serving free samples.

With projected attendance expected to be more than 2,000 patrons, this represents an

outstanding marketing opportunity!

This Year’s Particulars

What:

When:

Where:

Why:

Attendance:

19th AnnualFlorida International Beer Festival

Saturday, May, 194:00 PM - 8:00 PM

Heritage Square At The History Center

Fund-Raiser forHistorical Society

2,000+ (estimated)

Advertising

The total promotional valuewill be more than $30,000.00!

Marketing for the Florida International Beer Festival will include a multi-media

mix of print, radio, web site, viral, posters, flyers, etc.

Let’s Take A Look . . .

Media Partners

We will join forces with The Rock Station (WJRR), Real Radio (WTKS), The Game (740)

and Orlando Weekly to promote theFlorida International Beer Festival.

Radio

Paid Commercial

Advertisements

Live On Air Ticket Giveaways

Live On Air Promotional

Announcements

Live On Site Announcements

during the Festival!Front Page logo

and link onWJRR Web Site

Value: $15,000.00+

Print

½ page ad in March 16th edition of the Orlando

Weekly

½ page ad in March 9th edition of the Orlando

Weekly

Value: $4,557.40

Front page logo and link on Orlando Weekly

web site

Etc.

Posters on display at all the participating restaurant locations

Posters on display at all Advance Ticket Outlets

Posters on beer coolers at Central Florida ABC Fine

Wine & Spirits Stores

Value: $6,500.00

Still More

Check inserts at participating restaurants

Featured event on FloridaBeerFestivals.com

Flyers atparticipating retailers

Value: $4,500.00+

Display Banner at History Center in

Downtown Orlando

Click above to visit our web site!

Total Promotional Value

Radio

Print

Etc.

Total:

$15,000.00

4,557.40 6,500.00

$30,557.40

Still More 4,500.00 4,500.00

Let’s take a lookat some picturesfrom last year’s

Florida InternationalBeer Festival!!

Participants

Crowds

Demographics

Men 21+ 40%Women 21+ 36%Couples 21+ 24%

Previous Sponsors!

Sponsorship Opportunities!

Your Company

can be front and center at the Florida International Beer

Festival!

Participation options range from display booths to being the

“Presenting Sponsor” and everything in

between & beyond.

On the following pages you’ll see several ideas for Your Company to

obtain maximum exposure at one of Orlando’s premier annual events.

Booth Display Space!

Decorate your boothMeet and greet an estimated

2000+ fans of the Florida International Beer

Festival!

booth space frombooth space from

$300.00$300.00

Sell from your booth

Pass out give-aways, collect email

addresses, etc.

Click to continue

Back of the Ticket!

In addition, we will give a hard ticket to every patron

who purchases their admission at the gate or

online.

Advance tickets to the Florida International

Beer Festival are sold for a $5.00 discount at

local outlets.

Have your coupon on the back of the Florida International Beer Festival Ticket!

OnlyOnly $750.00 $750.00

S O L

D !Not Available Click to continue

Safe Ride Home

This year, we will also have a new feature

called “Tow and Go” program to provide a “Safe Ride Home” for both our patrons and

their automobiles.

We’re concerned for the safety of our patrons. Each year we team up

with Budweiser to sponsor the “Safe Ride

Home” program.

Your Company can also sponsor our

“Safe Ride Home” & “Tow & Go” programs for only:

Only Only $750.00$750.00 Click to continue

Official Beer Festival Taster!

Every attendee will be given a souvenir 10oz. Commemorative Beer

Festival frosted plastic sampling cup.

Wouldn’t Your Company’s logo look great on the Florida International Beer Festival sampling cup?

Only Only $750.00$750.00

Many patrons keep their souvenir taster

and take it home after the Beer Festival.

Click to continue

VIP Sponsor!

Your Company name in all printed

materials and on the Florida International

Beer Festival web site!

OnlyOnly

$750.00$750.00

Unlimited display space in and around the VIP Tent

Exclusive Foods and Beers for VIP Guests

Sponsorship of 20’ x 30’ display tent for VIP

Guests

VIP Sponsorship banner on VIP Tent welcoming guestsClick to continue

Lifestyle Sponsor!

Your Company will be designated as

Lifestyle Display Sponsor of the Florida

International Beer Festival!

OnlyOnly

$1,000.00$1,000.00Display space in and around

the VIP Tent at the Florida International Beer Festival

Your Company mentioned in 50% of radio commercials

Your Company included in all printed materials

Click to continue

Presenting Sponsor!

Your Company name “above the logo” of

the 19th Annual Florida International

Beer Festival!

OnlyOnly

$1,250.00$1,250.00Presenting sponsor mention

on minimum of 200 radio announcements

Logo on all posters, tickets & print materials

Logo in

Orlando Weekly

Click to continue

Brewing New Customers At The

Florida International

Florida’s Best Beer Fest!

Beer Festival!

Company

Thank You for Watching

Please Call 407-383-2331For Answers to Any Questions