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FRAN TARKENTON BRETT FAVRE E.J. HENDERSON 2009 MINNESOTA VIKINGS MAN OF THE YEAR

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Page 1: Brett FAvre - National Football Leagueprod.static.vikings.clubs.nfl.com/assets/docs/2010-comm... · 2010. 5. 19. · M=30 Y=100 Process for Tan M=25 Y=30 K=5 ... “Haiti Relief Fund”

FrAn tArKenton

Brett FAvre

e.J. Henderson2009 MINNESOTA VIKINGS MAN OF THE YEAR

PMS 2685 PMS 1235 PMS 720

Minnesota Vikings logos, marks, and colors

Artwork provided for reproduction must NOT be altered in any way without the consent and/or approval of the Minnesota Vikings. Contact Vikings marketing at 952.828.6500 for more details.

Process for PurpleC=90, M=100 K=10

Process for GoldM=30 Y=100

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For this one-time use only, subject to approval of artwork by the Minnesota Vikings.

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Dear Minnesotans,

For Minnesota Vikings fans and the entire Vikings organization, 2009 was a year to remember and was highlighted by one of the most exciting seasons in franchise history. With a 12-4 regular season record, our 2nd consecutive NFC North Division title and an appearance in the NFC Championship Game, we believe the Vikings took another step toward the ultimate goal of becoming a championship-caliber team built for long-term success.

As excited as we are about the on-fi eld success, please know that our goal of creating a championship organization in Minnesota transcends the boundaries of a football fi eld and extends into the community.

Philanthropy and commitment to community are core values of our family and the Vikings organization. We are passionate about combining our desire to make a difference in people’s lives with the Vikings rich history of civic involvement. Our players, coaches and staff volunteer their time each year to make a difference in the Minnesota community and that is a source of pride and inspiration for our ownership group.

In addition to donating our time, the Vikings give generously to many charitable causes. Our devotion to giving continued this past year in several forms, such as the Minnesota Vikings Summer Lunch program, NFL Play 60, numerous children’s hospital visits and many other initiatives.

Another vital component of our commitment to community is the Vikings Children’s Fund (VCF), the charitable arm of the organization for players, coaches, cheerleaders, staff and their families. The VCF allows the entire Vikings organization and our supporters to focus their support to help children. Since its inception in 1978, the VCF has raised more than $9 million and has donated more than $5 million to the University of Minnesota Department of Pediatrics.

As dedicated members of the Minnesota community, we pledge to continue to use our infl uence to make a strong and direct impact in this great state. Building an NFL roster is an endless endeavor, and so too are our efforts to make a positive impact on the quality of life in our community.

Please enjoy reading about the wonderful ways the Minnesota Vikings have touched our community this past year. Thank you for your support!

Sincerely,

Zygi Wilf Mark WilfOwner/Chairman Owner/President

Sincerely,

Zygi Wilf, Mark Wilf and Sidney Rice visited greater Minnesota as part of the Vikings “You Made The Team” Community Tour to Greater Minnesota.

Marshall, MN

Austin, MN

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Generous Vikings fans donated more than $7,500 to The Salvation Army “Haiti Relief Fund” prior to the Dallas Cowboys playoff game at Mall of America Field. “Vikings fans inspired us with an outpouring that helped us rush aid to Haiti,” said Major Darryl Leedom, Commander of the Twin Cities Salvation Army.

Prior to the Chicago Bears game, Vikings owners Lenny Wilf, Mark Wilf and Zygi Wilf (L to R) presented ALS Association of Minnesota Executive Director Sue Spalding with a check for $10,000. The disease has impacted Vikings alumni Orlando Thomas and Wally Hilgenberg. Members of their respective families were on hand as part of the presentation. “The ALS Association appreciates not only the generosity of the Wilf family and the Minnesota Vikings for their fi nancial support of those living with ALS, but the opportunity to spread ALS awareness to a greater audience throughout Minnesota and the country. The Minnesota Vikings support is key to helping us fi nd a cause and cure for ALS,” said Spalding.

Vikings Children’s Fund ................................................................... 2-6Coach Childress-Special Guests ......................................................... 7Playground Build ............................................................................. 8-9Veterans .......................................................................................... 10Community Outreach .................................................................. 11-17Civic Support ................................................................................... 18Vikings Man of the Year – E.J. Henderson .......................................... 19Youth Football ............................................................................. 20-24Cheerleaders and Viktor the Viking .................................................... 25Vikings Women’s Organization .......................................................... 26Volunteer Grants .............................................................................. 27Gridiron Gallop ................................................................................ 28Community Tour/Board of Advisors .................................................... 29

tABLe oF contents

We give thanks and photo credit to the following who were instrumental in producing our Community Playbook: Scott Theisen (front cover-E.J. Henderson), Jeff Wheeler (front cover-Brett Favre), Adam Bettcher, Craig Dirkes, Paul Emmel, Kimberly Fields, Clifford Gibbs, Rick Kolodziej, David Krichavsky, Alison Lea, Lifetouch, Brad Madson, Bob McNamara, Minneapolis Downtown Council, Jana Noonan, Craig Odegard, Mary Tan, Steve Smith, Kim A. Taylor, Tom West and Mike Wobschall. Written and produced by Brad Madson, Mike Wobschall and Mary Tan. Designed by Farmyard Design and printed by Bolger Publications.

Haiti Earthquake Relief

ALS Association of Minnesota

“Owner Zygi Wilf, Visanthe Shiancoe and Sidney Rice were a big hit as they interacted with over 400 kids that attended the program. They displayed a strong passion for giving back to the community as they encouraged the kids to get up and be active for at least 60 minutes per day. They’re on target with the YMCA’s effort to engage kids in active play to curb the increasing rate of childhood obesity. I applaud their effort to inspire kids to get more physically active.”

– Mark Bjorlie, YMCA of Austin

“We are proud of our partnership with the Minnesota Vikings for so many reasons. From the staff and players’ enthusiasm around the Vikings Children’s Fund Summer Lunch Program, to the excitement surrounding the Taste of the NFL, the Vikings organization as a whole is making a tremendous impact on the lives of our hungry neighbors. We look forward to continued success in the coming years.”

– Dawn Marie Nelmark, Second Harvest Heartland

“Brett Favre’s impact on our community has been tremendous, not only for his superb athletic prowess on the fi eld, but also for the way he utilizes his opportunities off the fi eld to work with organizations like the Make-A-Wish Foundation® of Minnesota. He generously offers his time and understands the value that joy holds in the lives of our wish families.”

– Barb Koch, Make-A-Wish Foundation of Minnesota

“The Minnesota Vikings have been a valuable partner to the City of Brooklyn Park. The team has proven itself time and time again that it’s an inspiration on and off the fi eld. From the players helping us build a brand new playground at Crest View Elementary, to tight end Visanthe Shiancoe taking the time to spend Christmas with local children, we know the Vikings are not just your ordinary professional sports team. It’s a world class organization that cares about its communities.”

– Mayor Steve Lampi, City of Brooklyn Park

“The Minnesota Vikings are a tremendous health and wellness partner. Midwest Dairy is active in schools because our dairy farmers are committed to teaching kids about good nutrition and being active. The Minnesota Vikings have the same commitment to the children of Minnesota. Through the ‘Eat Right, Get Movin’ with Viktor School Assembly Program, Viktor the Viking and his friends brought the healthy eating and activity messages of the ‘Fuel Up to Play 60’ program to more than 21,500 Minnesota students this school year. It’s a fun and educational way for the Vikings and Midwest Dairy to get Minnesota kids excited about physical activity and eating healthy.”

– Mike Kruger, Midwest Dairy Association and Council

WHAt tHe coMMUnity sAid ABoUt tHe 2009 viKinGs...

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Vikings Children’s Fund

The Vikings organization will refl ect on its past frequently in 2010 as the franchise celebrates its 50th season. What won’t be lost in this celebration, though, is the future. And the organization realizes the key to our future is the well-being of our children.

A crucial component to the Vikings commitment to community has been its work with children. In an effort to further emphasize its desire to making a positive difference in the lives of children, the Vikings organization established the Vikings Children’s Fund (VCF) in 1978.

The VCF is a means for Vikings players, coaches, cheerleaders, staff and their families to focus their community support on helping children. Since its inception, the VCF has raised more than $9 million to give back to those in need. This past year, the VCF donated $205,000 to the University of Minnesota Department of Pediatrics, increasing the total support to more than $5 million.

To learn more about the VCF – or to make a donation – please contact Patrick Leopold at (952) 828-6500. If your charitable organization is interested in applying for a VCF grant, log on to www.vikings.com to download a grant application form.

A trAdition oF GivinG

steve And LAndyn HUtcHinson Hosted tHe HoLidAys

For the fourth consecutive year, Pro Bowl offensive lineman Steve Hutchinson and his wife, Landyn, made the Holidays a little more enjoyable for children by hosting an early Thanksgiving meal as well as providing a Holiday meal and gifts for patients and families.

Ben and Abby Leber continued to lead the season-long player and Vikings Women’s Organization (VWO) visits to the University of Minnesota Amplatz Children’s Hospital. Heath and Julie Farwell were regular participants as well.

Eric Frampton, Husain Abdullah, Heath Farwell, Ben Leber, John Sullivan, Sage Rosenfels and VWO members posed for a photo before visiting the children.

Pat Brown, Ian Johnson and Ben Leber met a young Vikings fan.

“The Minnesota Vikings have been wonderful team members in the health and healing of our patients and families. The morale boost that our children and parents receive when the Vikings visit has an immense impact on their battles with illness. Thank you for your continued support.”

– Aaron Friedman, M.D., Pediatrician-in-Chief, University of Minnesota Amplatz Children’s Hospital

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Summer Lunch ProgramThe Vikings teamed up with Hunger Solutions Minnesota and Second Harvest Heartland to launch the Vikings Children’s Fund Summer Lunch Program in May. The program helped secure up to 200,000 additional free meals for Minnesota children this summer and the Vikings pledged $92,000 to the effort.

The VCF Summer Lunch Program helped expand the USDA-sponsored Summer Food Service Program by approximately 14%, with the goal of serving 1.6 million meals.

Ray Edwards, Tarvaris Jackson and Jayme Mitchell, along with Commissioner of the Minnesota Department of Education Alice Seagren, kicked off the Vikings Summer Lunch program at Cityview Performing Arts Magnet School in Minneapolis.

Second Harvest Heartland staff handed out free nutritious lunches at the King Center in Minneapolis. The youngsters participated in the Vikings/Jeff Robinson Youth Football Camp at the Center.

The Summer Lunch Program culminated with a VIP visit to Vikings Training Camp to meet Ray Edwards, Adrian Peterson, John Sullivan and Madieu Williams. More than 200,000 meals were provided by the Minnesota Vikings in 2009.

Vikings Children’s Fund

SU

MMER LUNCH PROGRA

M

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VCF Special EventsThe Vikings Children’s Fund (VCF) is able to raise a large portion of its funds through fun, fan-oriented activities. The willingness of Vikings players, coaches, staff and executives to participate in these events, along with the passion and charitable spirit of Vikings fans, allows the VCF to remain generous in its commitment to benefi ting children.

“MillerCoors, our network of Miller Lite distributors and our retail partners are proud to partner with the Minnesota Vikings and Vikings Children’s Fund. We enthusiastically support the Vikings efforts to raise funds that benefi t many great charities around the state of Minnesota and throughout the Upper Midwest.”

– Derrick Smigiel, General Manager, Sales,MillerCoors

Pat Williams, along with several teammates, Vikings alumni, Vikings cheerleaders and Viktor the Viking, spent an evening in November visiting with fans and bowling for charity at PINZ Entertainment Center in Oakdale. This past year’s event marked the 15th consecutive year the Vikings have bowled for charity.

In July, the Vikings held their 15th annual Ride For Life Motorcycle Rally, as bikers from starting neighborhood locations all across the Twin City Metro Area rode 75 miles to Hinckley where they were greeted by Vikings personnel, cheerleaders and a welcome party featuring live music as well as food, beverages and prizes.

Antoine Winfi eld took part in the Vikings Blitz Celebrity Server Dinner at Wildfi re Restaurant in Eden Prairie. The event raised money for the VCF and featured several Vikings players and Head Coach Brad Childress.

Vikings Children’s Fund Coordinator Patrick Leopold is recognized by country superstar Garth Brooks for the efforts of the VCF. Brooks awarded the VCF $18,000 through his Teammates for Kids Foundation.

Bowl with the Vikings Ride For Life

Vikings Blitz Celebrity Server Dinner Garth Brooks

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VCF Special Events Vikings Children’s Fund

The entire Vikings organization gathered at Rush Creek Golf Club in Maple Grove for the 2009 Minnesota Vikings Golf Tournament, an annual event that brings together alumni, cheerleaders, current coaches and players, staff and Viktor the Viking. The event features many on-course and post-event activities as well as food and beverages on Rush Creek’s patio and throughout the golf course. Pictured above are Vikings executives (L to R) Rob Brzezinski, Steve LaCroix, Lester Bagley, Steve Poppen and Rick Spielman.

“Total Luxury Limousine is proud to partner with the Vikings organization. We share the commitment to the community and through the Vikings Children’s Fund, support the many needs of youth in our society.”

– Dave Murray, President, Total Luxury Limousine

A highlighted and successful annual event during Super Bowl week, Taste of the NFL has raised more than $6.8 million for hunger relief since being established in Minnesota as part of Super Bowl XXVI. Many NFL cities and states, including Minneapolis and the Vikings, now host their own celebrity events during the football season to support this great cause. The Vikings 2009 local Taste of the NFL was held at International Market Square in November and featured appearances from Vikings alumni, players – including Kevin Williams – and cheerleaders, sample food from 14 top area restaurants, a silent auction and autograph sessions. Proceeds went directly to the Vikings Summer Lunch Program.

The 15th annual Minnesota Vikings Arctic Blast Snowmobile Rally, an event that features snowmobile giveaways, an ice fi shing pond, outdoor BBQ and other special games and events at various “Blast Points,” was held at Lake Mille Lacs in February. Current and former Vikings players, along with the Vikings Cheerleaders, Viktor and team executives, joined fans and Vikings supporters at the event. Alumni Chris Doleman and Henry Thomas traded stories of battles in the NFL trenches with Defensive Line Coach Karl Dunbar.

Prior to Vikings home games, one of the most popular stops on the Plaza is the VCF’s Wheel of Fun where fans donate to the VCF and spin for various Vikings prizes.

Golf Tournament Taste of the NFL

Arctic Blast

Plaza Wheel of Fun

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Abused Adult Resource CenterA.C.E.S.African American Adoption AgencyBrainerd Sports BoostersCaring Rivers – United WayCEAP Food ShelfCheerful GiversChildren’s Home SocietyCornerstoneCystic Fibrosis FoundationDakota County Technical CenterD.A.R.E.E.J. Henderson Youth FoundationFamily MeansFergus Falls High SchoolGirl Scouts – Troop 50965Hennepin County Sheriff FoundationHoly Cross SchoolHopkins High SchoolHouston High SchoolHunger Solutions of MinnesotaHutchinson High SchoolInternational Spanish Learning AcademyJabbok Family ServicesJunior AchievementKaBOOM!Kinship PartnersKittson Central High SchoolLac qui Parle Valley SchoolLeukemia and Lymphoma SocietyLifetime Fitness Obesity GrantM.S. SocietyMahtomedi High SchoolMake-A-Wish Foundation of MNMinnesota Medical Foundation

Minnesota Teen ChallengeMinneapolis Park and Recreation BoardMinnesota Youth Athletic ServicesMixed Blood TheaterNational Football FoundationNormandale CollegeNorthern Hills Area CASA ProgramNorthern VoicesOrono High SchoolOur Children’s HomesteadPACER CenterPage Education FoundationParenting With a PurposePatrick Henry FoundationPeople Serving PeoplePhyllis Wheatley Community CenterProgressive Center for EducationRange Mental Health CenterRedwood Valley High School

Resource Employment Action CenterRonald McDonald HouseSalvation ArmySpecial Olympics MinnesotaSpud Booster ClubSt. Cloud Technical High SchoolSt. David’s CenterStarkey Hearing FoundationStone Sporting AssociationSummit AcademySwanville High SchoolThe Langenfeld FoundationTown Square Transitions SchoolTracy Kid’s WorldUnited Way of DuluthVerndale High SchoolWarrior WayYMCA of MinneapolisYWCA – St. Paul

VIKINGS CHILDREN’S FUND BOARD MEMBERS

Lester Bagley – Vice President of Public Affairs/Stadium Development, Minnesota Vikings

Beth Bennett – Community Leader/Philanthropist

Brad Childress – Head Coach, Minnesota Vikings

Debbie Estes – Director, Event Marketing, Best Buy Co, Inc.

Mike Fiterman – President and CEO, Liberty Diversifi ed Industries

Dr. Aaron Friedman – Chair, University of Minnesota Department of Pediatrics

Steve LaCroix – Vice President of Sales & Marketing, Chief Marketing Offi cer, Minnesota Vikings

Brad Madson – Executive Director of Community Relations/Youth Football, Minnesota Vikings

Dr. Alfred Michael – Director Emeritus

Dave Mona – Chairman, Weber Shandwick

Stacy Rubsam – Partner, Tax Services, Grant Thornton

Mark Wilf – Owner/President, Minnesota Vikings

2009 Vikings Children’s Fund Grants

One of the organizations that received VCF funding in 2009 was A.C.E.S. (Athletes Committed to Educating Students). Vikings VP of Public Affairs/Stadium Development Lester Bagley serves on the Board of the Directors. The after-school mentoring program promotes grade-appropriate skills in math, reading and writing through a series of sports-themed units. Percy Harvin greeted A.C.E.S. students prior to the start of the Chicago Bears game as part of the Vikings Play 60 Challenge—encouraging youngsters to be active at least 60 minutes a day.

A.C.E.S. /NFL Play 60

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In 2007, Star Hall was an innocent bystander when she was shot in the head by a stray bullet. The former youth basketball player was given little chance of survival, but through her determination and support of her family she continues to improve.

Chris Kluwe greeted MDA State Ambassador J.R. Scanlan. Kluwe also supports Duchenne Muscular Dystrophy research through his “Kicks for a Cure” program.

During the summer, Coach Childress donated 28 pairs of new shoes valued at more than $1,200 to preschoolers served by the St. Paul Salvation Army. “The best thing about this gift is that it came from out of the blue. Coach Childress decided he wanted to help and within days kids who seldom get more than hand-me-downs were running through the gymnasium with brand new Reeboks,” said Major Darryl Leedom, Commander of the Twin Cities Salvation Army.

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Coach ChildressSATURDAY MEMORIESIn 2009, Coach Childress continued his unique program of inviting children facing special circumstances and individuals who have gone above and beyond helping others to attend the private practice on Saturday morning. After watching practice and a hearty collection of autographs and pictures, Coach Childress spent time with each group and provided insights into the next day’s game.

The Salvation Army

Special Olympics Minnesota

Star Hall

Boys & Girls Clubs of the Twin Cities

Orono Middle School

Muscular Dystrophy Association

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Vikings Owner/President Mark Wilf addressed the volunteers, staff and students at Crest View Elementary School before the build began.

“I’m absolutely overwhelmed with the kindness and generosity that’s been displayed throughout this entire project. I want to thank Toro, and I want to thank the Vikings. Without them, this would not happen.”

– Suzette Erickson, Principal, Crest View Elementary School

In the same place where an outdated and unsafe eyesore once stood, volunteers worked hard to put the fi nishing touches on the new playground structure that will provide children and students with a safe place to play.

Vikings Head Athletic Trainer Eric Sugarman, VP of Finance/CFO Steve Poppen and VP of Sales and Marketing/CMO Steve LaCroix participated in the Vikings fourth annual playground build.

PlaygroundVikings and Toro team up to build playgrounds and communities

Vikings players and coaches spend much of the offseason building a team that will contend on the fi eld. But each offseason they also take time from their schedules to build a more noble cause in a local community.

In collaboration with KaBOOM!, more than 250 volunteers, including Vikings players, coaches, as well as the entire staff, joined forces to build a new and safe playground at Crest View Elementary School in the northwest suburb of Brooklyn Park.

KaBOOM! is an organization that uses an innovative community-building model to bring together business and community interests to construct new playgrounds, skateparks, sports fi elds and ice rinks across North America.

The playground was designed by kids but was built entirely by volunteers in one day. It now provides hundreds of children at Crest View Elementary School and the Brooklyn Park community a safe place to play.

The total cost of the construction of the playground was split between the Vikings and their community partner – Toro.

“Toro is proud to partner with the Minnesota Vikings and KaBOOM! on the playground project at Crest View Elementary. Building a playground is more than putting up a structure; it’s building a healthy community.”

– Mike Hoffman, Chairman and CEO, Toro Company

Brad Childress

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Playground 2009

Toro CEO Mike Hoffman and Vikings Owner/President Mark Wilf dug in with volunteers to help construct the new playground structure.

Minnesota Congressman Erik Paulsen, who represents Minnesota’s 3rd district in the U.S. House of Representatives, was present at the event’s closing ceremonies as the new playground structure was unveiled to Crest View Elementary School students.

Jayme Mitchell, Kevin Williams and Bryant McKinnie joined three City of Brooklyn Park volunteers in a photo during the playground construction.

An overhead shot of the new playground structure at the conclusion of the event.

Vikings Wide Receivers Coach George Stewart and Bernard Berrian posed in a funny picture with students at Crest View Elementary School while their fellow coaches and teammates constructed the new playground structure.

Assistant Head Coach/Defensive Coordinator Leslie Frazier, Jeff Dugan and Steve Hutchinson transported a wooden bench from the construction area to its designated location during the June event.

Following the completion of the playground build, Brooklyn Park Mayor Steve Lampi thanked the crowd of Vikings coaches and players, staff, students and other volunteers for their hard work and dedication.

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VeteransSUPPORTING OUR TROOPS

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Jared Allen joined Giants linebacker Danny Clark, Cardinals wide receiver Larry Fitzgerald Jr. and linebacker Will Witherspoon to take part in the 2009 NFL-USO Tour, an annual tradition in the NFL that was initiated more than 40 years ago.

Working with the Minnesota Department of Veterans of Foreign Wars State Commander Don Nix, Vikings alumni Pete Bercich, John Randle and Chuck Foreman played Bingo at the Veterans Home in Minneapolis.

Current players Fahu Tahi, John Sullivan and Jeff Dugan, along with Commander Nix, visited the V A Medical Center and provided a Vikings–themed area in the physical therapy unit.

The Vikings enjoy being visited at practice by troops. DeAndre Wright, Asher Allen, Antoine Winfi eld and Benny Sapp thanked Air Force Tech. Sgt. Chuck Smisek and in return Smisek presented the group of players with a United States fl ag that he fl ew over Kirkuk, Iraq in honor of the Vikings.

Assistant Head Coach/Defensive Coordinator Leslie Frazier was reunited with veteran Marcus Kuboy, whom he met at Walter Reed Hospital in Washington, DC, at a Vikings practice this past season. Kuboy also was able to meet defensive starters Kevin Williams and Cedric Griffi n.

The analogy of a football player being a “soldier” or a football game being a “war” is one we see often, but it’s also one the Vikings organization rejects. Although our players perform like warriors on game days, we recognize the men and women who risk their lives on a daily basis in the military are the true heroes.

Veterans Home V A Medical Center

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Community Outreach – Devoted to Volunteering

Prior to joining the Vikings, quarterback Brett Favre had granted more than 200 Make-A-Wish experiences. He continued that commitment in 2009, bringing smiles to many children and encouraging them to maintain their positive attitude. Christa and Jim Kleinsasser served as co-chairs for the Make-A-Wish gala “Wish Ball” in 2009. Jim and Christa have been longtime supporters of Make-A-Wish of Minnesota. Chad and Jenni Greenway will serve as co-chairs for the “Wish Ball” in 2010.

In 2009, Jasper Brinkley and Asher Allen helped dedicate a new fi eld house at South High School’s Les Barnard Field in Minneapolis. The Vikings, through the NFL’s “Grass Roots” program, contributed $50,000 toward the building. Joining in the celebration were Vikings VP of Public Affairs Lester Bagley, State Representative Jim Davnie and other community and school leaders.

Jon Cooper, Phil Loadholt and Ian Johnson hosted a youth football clinic and promoted the NFL Play 60 message to 100 scouts and their leaders in the Winter Park Field House.

For the third consecutive year, every player on the Vikings season-long 53-man roster participated in the team’s community outreach efforts. The Vikings receive thousands of requests each year from a wide range of worthy organizations and the players help as many people in the community as possible. From visiting hospitals, to building a playground at an elementary school, to assisting those in need at local shelters, Vikings players enjoy bringing smiles to others but also take seriously the responsibility that comes with being a Minnesota Viking.

Make-A-Wish Foundation

NFL Grass Roots Field Program

Boy Scouts

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Community Outreach

– Devoted to Volunteering

St. Joseph’s Home for Children

Eat Right and Get Movin’ With Viktor

Viktor the Viking brought friends Phil Loadholt and Tyrell Johnson to JFK Elementary School in Lakeville, MN to promote a healthy diet and lifestyle message through the Midwest Dairy Council’s “Eat Right and Get Movin’ With Viktor” program.

Vikings NFL Play 60 Challenge spokesperson John Sullivan, longtime supporter of St. Joseph’s Home for Children Tarvaris Jackson, teammates Sidney Rice, Albert Young, J.D. Booty, Adrian Peterson and Vikings Athletic Trainers Eric Sugarman, Tom Hunkele and Rob Roche held an American Heart Association “What Moves U” fi tness and life camp at Catholic Charities’ St. Joseph’s Home for Children.

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Adoption Family Fun Fest

North Community YMCA Youth & Teen Enrichment Center

The Rob Brzezinski and Rick Spielman families once again hosted their Family Fun Fest for families from the Children’s Home Society and African American Adoption Agency. More than 400 people crowded into the Winter Park Field House where the children were put through football drills by Cullen Loeffl er, Eric Frampton, Anthony Herrera, Artis Hicks and Bryant McKinnie.

Jimmy Kennedy, Fred Evans, Aundrae Allison and Taylor Mehlhaff visited the newly-opened North Community YMCA Youth & Teen Enrichment Center in North Minneapolis. Executive Director Henry Crosby is heading up the unique YMCA pilot program to afford young people the opportunity to be active in a safe environment. The Vikings contributed $20,000 for a Vikings–recognized Fitness Zone in 2007.

Community Outreach

Community Outreach – Devoted to Volunteering

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Community Outreach – Devoted to Volunteering

Visanthe Shiancoe, along with teammates John Sullivan, Ian Johnson, Nick Moore and Colt Anderson, participated in the Arc Greater Twin Cites “Celebration of Sorts” at Southdale Mall. The donated clothing was assembled into Halloween costumes to be sold at the Arc Value Village Halloween Boo-tique. The volunteer effort was part of the Greater Twin Cities United Way “Caring Connection.”

Tarvaris Jackson visited Westwood Elementary in Prior Lake as part of the “NFL Take a Player to School Day” presented by JCPenney. Fifth grader Keaton Kaisersatt was this year’s winner and Jackson accompanied him to the school for the day, complete with a limo ride from his home. JCPenney also donated $2,000 to Westwood Elementary.

Jasper Brinkley emerged as a community leader by participating in several community outreach projects in 2009, including reading Sam Picks Football to students at Highland Park Elementary School in St. Paul.

Community Outreach

Highland Park Elementary School “Read-A-Thon”

NFL Take A Player to School DayArc Greater Twin Cities

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For the third consecutive year, Adrian Peterson hosted athletes from Special Olympics Minnesota for a Punt, Pass and Kick clinic. Several players, including Jaymar Johnson, joined in the action.

For the second consecutive year, Bernard Berrian donated 500 turkeys to inner-city families in the Twin Cities as part of his Thanksgiving outreach with Second Harvest Heartland Food Bank. Chester Taylor also joined in the festivities.

Sidney Rice led a group of teammates to visit young patients at Gillette Children’s Specialty Healthcare through the Children’s Miracle Network. Joining Sidney were Benny Sapp, Derrick Roberson, Brian Daniels, Kenny Onatolu, Roderick Rogers, John Sullivan and Fred Evans.

Community Outreach

– Devoted to Volunteering

Children’s Miracle Network

Special Olympics Minnesota

Second Harvest Heartland Food Bank

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Community Outreach

– Devoted to Volunteering

Cheerful Givers

Ronald McDonald House Operation Christmas Child

Milkweed Editions Sweet Dreams for Kids

The Vikings collaborated with four nonprofi ts in the fall, culminating with a player event at the Ronald McDonald House. Fans donated school supplies prior to the Kansas City game. The collected items were packaged in shoe boxes donated by Vikings Equipment Manager Dennis Ryan and stored at the Operation Christmas Child warehouse. In late November Tyrell Johnson, Artis Hicks, Colt Anderson, Jon Cooper, Garrett Mills and Kenny Onatolu, along with families staying at the Ronald McDonald House, packed additional items into the shoe boxes—including books from Milkweed Editions and pajamas from Sweet Dreams for Kids—to be shipped around the world to needy children by Operation Christmas Child.

The Vikings partnered with Cheerful Givers to pack 300 birthday gift bags with toys, books and treats for less fortunate families in the area. Darius Reynaud, Ryan Cook, Cullen Loeffl er and Fred Evans participated in the event. Cheerful Givers was founded with the belief that every child deserves to be recognized on their birthday.

Community Outreach

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Planet Purple

Sports Authority-Shop With A Viking

Greg Lewis was joined by students from Jenny Lind School during a tree-planting activity at Bohanon Park in Minneapolis. It was part of the Vikings Planet Purple initiative that dedicated a week to environmental awareness.

Visanthe Shiancoe, along with teammates Ray Edwards, Vinny Perretta and Sidney Rice, took Liberian children from A-Mon-Nue Sports Association on a shopping spree at the Sports Authority in Eden Prairie. The Sports Authority donated $100 gift cards to each youngster and the players added an additional $200 out of their own pocket for each youngster.

Bryant McKinnie, Sage Rosenfels, John Sullivan, Greg Lewis, Vinny Perretta and Jamarca Sanford participated in an all–school rally promoting environmental awareness at Jenny Lind School prior to the tree-planting activity.

Jamarca Sanford and a group of students put the fi nishing touches on one planted tree during the Planet Purple activity outside of Jenny Lind School. The Vikings purchased more than 100 trees that were planted at the event.

Planet PurpleCommunity Outreach – Devoted to Volunteering

17

“Being involved in the communities in which we do business and especially with the kids in those communities is a fundamental part of who we are as a company. Through our partnership with the Minnesota Vikings, we are proud to host this great event.”

– Greg Waters, Chief Operating Offi cer,

Sports Authority

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Civic Support

Governor’s Fishing Opener

BEST Foundation

Holidazzle Parade

Sidney Rice and Ben Leber have participated several times in the annual Vikings Adoption Family Fun Fest and in 2009 helped promote the Children’s Home Society and Family Services “Little Red Stocking” billboard campaign to promote adoption.

For the third consecutive year the Vikings supported the Inver Grove Heights BEST Foundation “May Day” 5K. Pictured with Taylor Mehlhaff are State Representatives Joe Atkins and Leon Lillie.

Defensive Line Coach Karl Dunbar, brought two of his stars—Pat Williams and Ray Edwards—to downtown Minneapolis to serve as Celebrity Grand Marshals for the Holidazzle Parade in support of the Minneapolis Downtown Council. “We appreciate working with the Vikings, an organization that is committed to community events. Their participation in Target Holidazzle was a special experience for the community.” said Leah Wong, VP Events and Marketing, Minneapolis Downtown Council.

Letroy Guion participated in the 2009 Governor’s Fishing Opener on White Bear Lake and through the Minnesota Department of National Resources youth fi shing program delivered fi shing advice to young anglers.

Ryan Longwell recorded a national radio Public Service Announcement for Operation Christmas Child which hand delivers shoe boxes fi lled with school supplies, toys and necessity items to hurting children around the world.

In addition to our charitable outreach, the Minnesota Vikings are pleased when asked by different organizations to use our popular platform to bring visibility to various causes. Public Service Announcements and advertising campaigns are two of the avenues that accomplish this for various nonprofi t and civic organizations.

In 2009, Madieu Williams helped promote the United Way’s message to Live United. Madieu was selected for this campaign because of the fact that he DOES Live United. Williams recently built a school in his hometown of Freetown, Sierra Leone in memory of his mother. In addition, Madieu pledged $2 million to the University of Maryland toward global health initiatives. Locally, Madieu partners with the North Community YMCA Youth and Teen Enrichment Center.

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E.J. Henderson has progressed from a second round pick in 2003 to a team leader and middle linebacker on one of the NFL’s top defenses. During that time, Henderson has also been an active member of the team’s outreach and he’s established himself as a leader off the fi eld and in the community.

In recognition of his commitment to community, Henderson was named the Minnesota Vikings 2009 Community Man of the Year.

Henderson was active in the community early in his career, volunteering his time with local organizations such as the United Way, Police Athletic League, Minneapolis Park and Recreation Board, Arc Greater Twin Cities and Boys & Girls Clubs of the Twin Cities.

But Henderson took his volunteerism to a new level in June of 2007, when he established the E.J. Henderson Youth Foundation to benefi t underserved Twin Cities urban youth, an effort that was aided by a $100,000 personal donation.

The Foundation’s programming centers on the mind, body and soul by providing academic enrichment, intensive physical workouts and life skill sessions at its facility in Eden Prairie.

E.J. is also a strong spokesperson for the NFL’s “Play60” message, which encourages youngsters to be active for at least 60 minutes a day.

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Man of the Year

This past summer during Vikings Training Camp in Mankato, Henderson invited athletes from the E.J. Henderson Youth Foundation onto the fi eld following practice to meet other Vikings players and chat about their progress.

In recognition of his community service, E.J. Henderson was presented the 2009 Minnesota Vikings Community Man of the Year award by Vikings Executive Director of Community Relations Brad Madson.

E.J., along with his brother Erin, distributed 500 turkeys to needy families at Cub Foods on West Broadway in North Minneapolis.

Viktor the Viking, Fred Evans, E.J. Henderson, Bryant McKinnie and Tremaine Johnson posed with youngsters from United Way agencies as part of the United Way “Hometown Huddle.” The Vikings, through NFL Charities, contributed $10,000 toward a new Vikings-themed Fitness Zone at Henderson’s Youth Foundation facility in Eden Prairie.

E.J. HENDERSON

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Youth Football

Local NFL/Vikings 7 on 7 HSPD

North Minneapolis HSPD

Cooper HSPD

Rochester HSPD

In 2009, more than 2,000 young people were impacted by Vikings Youth Football programming. In addition, our collaboration with the Minnesota Football Coaches Association allowed us to reach hundreds more in Greater Minnesota.

It can be stated that no team sport provides the life lessons that football does. Vikings High School Player Development Camps are designed to focus on academic counseling, accountability both to yourself and your teammates and specifi c football skill training by position. Each participant gains a full awareness of what is necessary to become a successful high school and collegiate student-athlete.

Several players, including Adrian Peterson, Chad Greenway, E.J. Henderson, Erin Henderson, Ian Johnson, Ben Leber and Phil Loadholt, hosted or assisted at various camps and clinics throughout the area.

Pro Scout Jeff Robinson continued to oversee the free Minnesota Vikings High School Player Development (HSPD) camps. The National Guard provided motivational speakers each day to encourage the camp participants to be disciplined, respect others and encourage their fellow campers.

Coach Childress congratulated Lakeville South High School players for winning the Vikings second annual High School Player Development 7-on-7 Tournament. The Cougars defeated Minnetonka High School in a spirited competition and advanced to the NFL National 7-on-7 Tournament.

In addition to life skills, proper football technique by position is taught by the Vikings Youth Coaching Staff.

In 2009, the Vikings expanded HSPD programming to include Rochester, MN where more than 270 student-athletes participated.

Adrian Peterson continued to promote the NFL Play 60 message through hosting his own football clinic at Winter Park.

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Youth Football

Week 1 Dean Taylor St. Cloud Cathedral H.S.

Week 2 Merrill Pavlovich Delano H.S.

Week 3 Jon Bakken Waterville-Elysian-Morristown H.S.

Week 4 Tony Patterson Minneapolis North H.S.

Week 5 Tom Kish Zimmerman H.S.

Week 6 Mark Esch Mankato West H.S.

Week 7 Scott Hoffman Stillwater H.S.Week 8 Nate Harrington Providence Academy and Roger Lipelt Week 9 Ryan Beachy Staples-Motley H.S.Week 10 Leo Pohlkamp Pierz H.S.

Joe Rubbelke North St. Paul QBCarlton Littlejohn Minneapolis North QBColin Erickson Alexandria QBCharlie Kern Belle Plaine QBRiley Swearingen United South Central QBZach Zenner Eagan RBJoel Bauman Kerkhoven-Murdock-Sunburg RBEvan Williams DeLaSalle RBJacob Brusehaver Hutchinson RBJohn Crockett Totino-Grace RBBrandon Marquardt Champlin Park RBDajon Newell Lakeville North RBJake Essler New London-Spicer RBAndy Pfeiffer Mankato West RBLevi Lupkes Clinton-Graceville-Beardsley RBSeantrel Henderson Cretin-Derham Hall OLBen Henson Buffalo OLTaylor Grant Eden Prairie TETony Schmitz Sartell TEZach Vraa Rosemount WRDan Noehring Lakeville South WRRyan Tri Eden Valley-Watkins WRAJ Tarpley Wayzata LBBo Putrah Faribault LBKraig Schumm St. Michael-Albertville LBLeo Leighton St. Thomas Academy DBKyle Crocker Brainerd DBSam Pokornowski Dassel-Cokato DLDi-Jon Starr Blaine DLBeau Allen Minnetonka DL

2009 HIGH SCHOOL COACHES OF THE WEEKThe Minnesota Vikings and WCCO-TV teamed up to select top Minnesota high school football coaches to honor through the “Vikings High School Coach of the Week” program. The coaches were selected based on their outstanding leadership both on and off the fi eld and received a $1,000 grant for their respective school’s football program.

Rufus Bess— Head Coach Park Center High SchoolMike Grant— Head Coach Eden Prairie High SchoolE.J. Henderson—Minnesota Vikings LinebackerMimi Kalb— Minneapolis Park and Recreation BoardDwight Lundeen— Head Coach Becker High SchoolBrad Madson— Minnesota Vikings Community RelationsDave Nelson— Head Coach Minnetonka High SchoolJeff Robinson—Minnesota Vikings Pro ScoutBob Smith—St. Paul Municipal AthleticsRon Stolski—Head Coach Brainerd High SchoolRay Tri— Head Coach Eden Valley-Watkins High School

YOUTH FOOTBALL ADVISORY BOARD

MINNESOTA VIKINGS ALL-STATE TEAM

In 2009, our Youth Football Advisory Board continued to play a key role as we grow our youth football program throughout the state.

The Eighth Annual Minnesota Vikings All-State Football Team consists of 30 of the best players throughout the state as selected by a committee of sportswriters, broadcasters, Vikings staff and Minnesota high school football coaches. The Vikings recognized the team at halftime during the Vikings/Bengals game.

Legendary Brainerd Head Coach Ron Stolski was selected as the Vikings 2009 High School Coach of the Year. Stolski is the winningest all-time 5A school coach in Minnesota history. Ron led his team to the State Semi-Finals in 2009 and has been a longtime supporter of our youth football outreach and serves on the Minnesota Vikings Youth Football Advisory Board.

Rosemount High School do-it-all player Zach Vraa was named Mr. Football for 2009. Vraa was recognized at the Vikings/Cincinnati game by serving as Honorary Captain.

Vikings H.S. Coach of the Year - Ron Stolski

Mr. Football - Zack Vraa

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7-on-7 Tournament in 2009...In 2009, through the commitment of the Wilf family to support youth football, the NFL selected the Minnesota Vikings to host the NFL National 7-on-7 Tournament at Winter Park. More than 150 of the nation’s elite high school football players came to Minnesota July 10-11. Teams from 8 AFC and 8 NFC markets participated. To qualify to represent an NFL market in the National Tournament, each player had to complete the NFL HSPD program that includes character development. Local entrant Lakeville South High School and Coach Larry Thompson posted several victories in round robin qualifying. The two teams that made it to the fi nals—Atlanta and Miami—displayed tremendous talent and sportsmanship, with Miami prevailing 48-38.

Coach Childress gave the players an inspiring message, encouraging them to focus on their assignments and work to improve each game over the weekend.

All-Pro Steve Hutchinson served as the keynote speaker at the evening welcome dinner. Hutchinson spoke about the importance of making the right choices in life.

Mark Wilf was presented the “Appreciation Award” for his support of youth football by the Army National Guard.

Lakeville South represented our state in strong fashion by advancing through several rounds.

The athleticism of our nation’s elite high school playmakers was on display July 10-11.

All-Pro Adrian Peterson spoke to the athletes about goal setting and encouraged the athletes to write their goals down so they can see them each day. Afterward, Adrian stayed around to check out the action.

The NFL Selected Minnesota Vikings to Host National

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7-on-7 Tournament in 2009...

Members of the St. Louis Rams team enjoyed a hearty meal after the fi rst day of competition. Meet Minneapolis organized the dinner at the St. Anthony Main Event Centre.

HSDP 7-on-7 teams consist of a 10-man roster with 7 players on the fi eld at a time. The games are 20 minutes long and are played on a 50-yard fi eld.

Approximately 10,000 high school football players nationwide were enrolled in the HSPD program.

Miami’s passing attack proved too much for the tenacious Atlanta defense in the Championship game.

The top high school players showcased their skills and made many new friends during the tournament.

The Miami Dolphins entrant won the 2009 title with a 48-38 victory over the Atlanta Falcons in a see-saw battle. The Miami team was made up of players from Palm Beach County, many of which have Division I scholarship offers on the table.

2009 NFL HSPD 7-on-7 National Champions-Miami Dolphins

The NFL Selected Minnesota Vikings to Host National

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Youth Football

In July, the Vikings hosted the annual USA Football/Minnesota Vikings Youth Coaching Clinic at Winter Park. More than 100 youth coaches participated and enjoyed hearing Heath Farwell’s presentation on overcoming obstacles and ways for coaches to motivate different personalities.

Through his play on the fi eld and commitment to helping others off it, Steve Hutchinson was named to the inaugural USA Football “All-Fundamentals” Team. Offensive Coordinator Darrell Bevell presented Hutchinson with the award. Only 26 NFL players were selected for the honor.

Tight Ends Coach Jimmie Johnson presented at the annual Minnesota Football Coaches Association clinic on the fi ner points of tight end play. Ron Stolski, the Executive Director of the Minnesota Football Coaches Association, thanked Jimmie for instructing.

Adrian Peterson was recognized as the FedEx Ground Player of the Year for 2008. Along with the trophy came a $25,000 donation to Plymouth Middle School through the Safe Kids USA program.

Karl Paymah and Kenny Onatolu attended the AAU Offi cials Awards in October and congratulated Rookie Offi cial of the Year, Chris Simmons, and 2009 Offi cial of the Year, Brian Grandstrand.

USA Football Youth Coaching School USA Football “All-Fundamentals” Team

Minnesota Football Coaches Association FedEx Ground Player of the Year Minnesota AAU Offi cials Awards

The Vikings are proud to work with USA Football, the sport’s national governing body on youth and amateur levels, on several initiatives. Each year youth football leaders from across the state, consisting of league commissioners, presidents and board members, gather at the USA Football/Minnesota State Leadership Forum to discuss the state of the game and ways youth leagues can be improved.

“With the support from the Vikings and the University of Minnesota, USA Football is helping unify the sport on youth levels. Ultimately it’s the kids who love to play football who benefi t from these meetings—they’re going to enjoy the game more when their coaches and league commissioners are prepared,” said Joe Owens, USA Football Central Regional Manager.

“The Minnesota Football Coaches Association (MFCA) is proud of and thankful for its partnership with the Minnesota Vikings, and their exemplary commitment to community service; their constant and consistent example of giving back. The MFCA motto-The Keepers Of The Game- has its roots in a commitment of service to the coaches, players, schools, and communities of our state. In a similar fashion,the Vikings’ service to patrons, organizations and communities certainly qualify them to be recognized as keepers of the marvelous culture that is the very fabric of Minnesota life.” – Ron Stolski, Executive Director, Minnesota Football Coaches Association

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Cheerleaders and Viktor

PMS 2685 PMS 1235 PMS 720

Minnesota Vikings logos, marks, and colors

Artwork provided for reproduction must NOT be altered in any way without the consent and/or approval of the Minnesota Vikings. Contact Vikings marketing at 952.828.6500 for more details.

Process for PurpleC=90, M=100 K=10

Process for GoldM=30 Y=100

Process for TanM=25 Y=30 K=5

For this one-time use only, subject to approval of artwork by the Minnesota Vikings.

Viktor the Viking became a fi xture on the Vikings roster in 2007 and has since become an outstanding ambassador of goodwill for the organization. Since joining the Vikings, this fun-loving mascot has spent much of his time visiting Minnesota communities to spread Vikings pride and bring joy to others. In his fi rst three years on the Vikings roster, Viktor has made hundreds of appearances throughout the state at various community events and other functions. His participation will continue to grow as Viktor becomes a prominent fi gure in the Minnesota community. To schedule a Viktor visit, call 952-918-8512 or email [email protected] .net.

The Minnesota Vikings Cheerleaders (MVC) and Viktor the Viking are charged with energizing passionate Vikings fans on Sundays. But their contribution and commitment aren’t limited to game day or a football fi eld – these talented women and Viktor spend time in the community, appearing at more than 300 events each year. The MVC and Viktor continued to be in demand for corporate, community and charity events around the state and beyond. This commitment has even crossed borders with trips to support our American troops in Iraq, Japan and other countries as well as work with international dance and cheer teams in Mexico.

Aside from leading cheers on game day and community involvement, the MVC also serve as role models for hundreds of young ladies ages 5-18 through their Junior and Senior Cheerleading Programs, as well as the All-Star Team. Each program is specifi c to the age group and all participants gain invaluable experience from one-on-one coaching by the MVC. Other great perks include MVC autographs, photos, apparel and tickets to a Vikings game. The highlight, however, is the opportunity to cheer in front of 64,000 Vikings fans alongside the best cheerleaders in the NFL.

The MVC alumni are active in supporting the current MVC, the Vikings and the community as well. The A* Team, consisting of alumni MVC, perform on the plaza on game day and have helped support Vikings events. The alumni MVC celebrated their offi cial 25th season in 2008. These women loved their time on the team and are proud to stay involved in this special way.

For more information on the Minnesota Vikings Cheerleaders, visit vikings.com/cheerleaders or contact:

Tami KrauseHead Coach - Minnesota Vikings Cheerleaders952-828-6530 / [email protected] .net

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Vikings Women’s OrganizationEach year the Vikings Women’s Organization (VWO) provides opportunities for our fans to give back by partnering with nonprofi t organizations at our home games. Below illustrates a few of the organizations we worked with to promote some wonderful and important causes in 2009, including an emphasis on Breast Cancer Awareness which can be seen below.

Kelly Griffi n led the Vikings toy collection benefi ting the Marines’ Toys for Tots program and the National Guard’s “Defending the Line” campaign, which provides athletic equipment for local children of deployed soldiers unable to buy equipment. Thousands of toys and dollars were collected at the Bengals game on December 13.

Jardin Loeffl er and Dru Childress once again led our annual VWO Food Drive prior to the Detroit game on November 15 benefi ting Second Harvest Heartland Food Bank. The collection netted 2,226 pounds of food and $4,873 from generous Vikings fans!

Eric Frampton, Husain Abdullah, Chad Greenway and their wives enjoyed a Sunday morning stroll during the Susan G. Komen Race for the Cure event at the Mall of America

Benny Sapp, Pink Stitcher Circle host Jeannine Cavallo, Asher Allen and his Mom, Stephanie Allen, raised funds for Breast Cancer Awareness during the month of October.

Jenni Greenway, members of the VWO and volunteers from ZTA posed for a photo before passing out pink ribbons to fans prior to the Green Bay Packers game.

The Vikings hosted a Monday Night Football luncheon at the Guthrie Theater prior to the Green Bay game and directed the ESPN “Fans Helping Fans” Community Award to ZTA’s Lisa Dierbeck. Minneapolis Mayor R.T. Rybak congratulated Lisa for her volunteerism.

Zeta Tau Alpha (ZTA)

Toys for Tots

Second Harvest Heartland Food Drive

Susan G. Komen Race for the Cure

Pink Stitcher’s CircleMonday Night Football “Chalk Talk”

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For the second consecutive year, Pat Williams and Kevin Williams played “Secret Santa” and surprised 16 families for Christmas through The Salvation Army and Tubman Families Alliance.

The Minnesota Vikings lent a hand toward fl ood relief by contributing $10,000 to The Salvation Army’s Red River Relief Fund last Spring. Sage Rosenfels, Cullen Loeffl er, Brian Daniels, Bobby Wade and John Sullivan helped package Easter baskets at Grace Church in Eden Prairie to be shipped to the children affected by the fl oods.

Volunteer Grants

“No matter the public glory available for football quarterbacks, it’s nothing compared to the personal gratitude a “community quarterback” gets from the people who are desperate for a second chance. Because of Joel Abrahamson’s time, talents and ideas, the Harbor Light Shelter has dramatically improved its quality of service to people in crisis. We are thankful for Joel and all he has done for us.”

– Envoy Bill Miller, The Salvation Army Harbor Light Center

Joel Abrahamson was presented a community game ball as the Minnesota Vikings 2009 Community Quarterback, while Executive Director of Community Relations Brad Madson gave a check for $5,000 to The Salvation Army’s Major Darryl Leedom (L) and Envoy Bill Miller (R).

Defensive Line Coach Karl Dunbar continued his ongoing support of The Salvation Army by hosting a Vikings/Packers “Red Kettle Challenge” at the Mall of America. Coach Dunbar brought defensive line members Jared Allen, Pat Williams, Brian Robison and others to participate. The event took place the Friday before the November 1 Packers game. Generous Vikings fans contributed $5,192 to the cause, while Packers fans donated at the Lambeau Field Atrium.

Vikings Community QB - Joel Abrahamson

Vikings/Packers Red Kettle Challenge

The Salvation Army - Red River Flood ReliefSecret Santas

Other ViKinGs/nfL VOLunteer GrantsIn addition to our Community Quarterback Award, we offer volunteer grants for high school and college students through our Junior Community Quarterback Awards. For students in middle school or younger we offer Community Student All Star grants. If you know someone who would be a strong candidate for these grants, visit vikings.com and click on the “community” icon.

2009 coMMUnity QUArterBAcKThe state of Minnesota is fortunate to have thousands of residents who are committed to volunteering. The Vikings recognize one individual annually who goes above and beyond all expectations to aid a community and make a difference in the lives of others. This person is honored as the Minnesota Vikings Community Quarterback.

In 2009, we were proud to honor Joel Abrahamson, who for years has volunteered countless hours of his time and legal services at The Salvation Army Harbor Light Center—the oldest and largest homeless shelter in the state of Minnesota. Joel has also been an active member of its Advisory Council. The Salvation Army is a strong community partner and friend of the Minnesota Vikings. In addition to Joel’s service, we would like to highlight some of the ways the Vikings and The Salvation Army partnered in 2009.

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Greenway Gridiron Gallop 5Kfather’s day fitness and funFor the third consecutive Father’s Day, Jenni and Chad Greenway hosted the Vikings Greenway Gridiron Gallop 5K fun run/walk at Lake Nokomis. Vikings players, cheerleaders and Viktor the Viking helped raise funds that benefited Minneapolis Park and Recreation Board youth athletic programming. Jenni was a star track and cross-country runner at the University of Iowa. The number of participants continues to grow each year. This year’s event is set for Sunday morning, June 20 – come on out!

Champions of the third annual Greenway Gridiron Gallop were Ed Whethan and Joyce Bourussa, who finished the 5K (3.1 miles) course in 15:48 and 18:23, respectively congratulations!

The event aligns with the NFL Play 60 movement, which encourages youngsters to be active at least 60 minutes each day.

A gorgeous June morning provided runners a great way to begin a healthy Father’s Day.

Chad and Jenni, along with daughter Maddyn, caught their breath after turning in a strong time.

Participants of the children’s Fun Run were awarded medals by Chad, Jenni and teammate John Sullivan.

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You Made The Team

To further our reach to our fans we participated in several county fairs in 2009, including the Blue Earth County Fair in Amboy, MN where Hall of Famer John Randle greeted Vikings fans on a beautiful summer afternoon.

Ben Leber, Chad Greenway and Vikings Owner/President Mark Wilf took the “You Made The Team” Community Tour to Marshall, MN where they stopped at Marshall Middle School for a “What Moves U” childhood fi tness program. The group continued on to a luncheon at Southwest State University. At the luncheon, Greenway, Leber and Wilf were joined by other team representatives and a crowd of civic and business leaders to discuss the organization’s passion for giving back to local communities.

COMMUNITY TOURThe Vikings “You Made The Team” Community Tour was implemented in 2007 and is designed to connect with fans, community partners and local leaders throughout Minnesota while also providing an update on the excitement of Vikings football.

Thus far the Community Tour has made 13 stops: Austin, Brainerd, Duluth, Fargo/Moorhead, Fergus Falls, Grand Rapids, Mankato, Marshall, Owatonna, Red Wing, Rochester, St. Cloud and Willmar.

In 2009, the initiative continued and was better than ever, making stops in Austin, Marshall and Owatonna. Each Community Tour stop included a Vikings/American Heart Association school assembly followed by a luncheon with community and business leaders.

Vikings Owners Zygi and Mark Wilf, voice of the Vikings Radio Network Paul Allen, Phil Loadholt, Bryant McKinnie, Chad Greenway, Ben Leber, Sidney Rice and Visanthe Shiancoe all participated in this year’s Community Tour stops.

2009 MINNESOTA VIKINGS BOARD OF ADVISORSThe Minnesota Vikings Board of advisors meets regularly to discuss and provide feedback on Vikings core issues, including the team’s sales and branding initiatives, stadium development project and extensive community relations programs.

Dick Anfang, Past President; MN State Building & Construction Trades Council

Mick Anselmo, Sr. Vice President, Market Manager; CBS Radio Minneapolis

Senator Rudy Boschwitz, Founder; Home Valu

Bill Dunlap, Chairman and CEO (retired); Campbell Mithun

Brian Dunn, CEO; Best Buy Co., Inc.

Jay Fishman, President and CEO; The Travelers Companies, Inc.

Bud Grant, Former Head Coach; Minnesota Vikings

Sue Haigh, President; Twin Cities Habitat for Humanity

Michael Hoffman, Chairman and CEO; Toro Company

Meg Katzman, Executive Director; Ronald McDonald House Charities Upper Midwest

Wayne Kostroski, Founder and Owner; Taste of the NFL/Cuisine Concepts

Bob Lurtsema, Principal; Viking Update

Harvey Mackay, Chairman; MackayMitchell Envelope Company

G. Mike Mikan, Executive Vice President and CFO; UnitedHealth Group

Ted Mondale, Chairman and CEO; Nazca Solutions, Inc.

David Olson, President; Minnesota Chamber of Commerce

Ray Owens, Exec Vice President - Capital Markets; Piedmont Offi ce Realty Trust, Inc.

Alan Page, Justice; Minnesota Supreme Court

Tom Rosen, President and CEO; Rosen’s Diversifi ed

Steve Sanger, Former Chairman and CEO; General Mills, Inc.

Joe Schmit, Sports Director, KSTP-TV

John Stanoch, President Minnesota; Qwest Communications

Jim Stapleton, President and CEO; B&R Consultants

Doug Steenland, Former CEO; Northwest Airlines

Charlie Weaver, Executive Director; Minnesota Business Partnership

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Donation Procedure

The Minnesota Vikings are committed to making our community a better place to live, work and play through charitable efforts. We hope the preceding pages have given you a picture of some of the many outstanding organizations we assist during the year with time, monetary donations and autographed memorabilia. However, it’s just a sampling of how we continue to team with the state of Minnesota.

Donation items

The popularity of the Minnesota Vikings allows thousands of opportunities for charities to benefit from the team’s success. Donating merchandise and autographed memorabilia to nonprofit groups is another Vikings tradition. Examples of the events we support include: school fundraisers, charity auctions, benefits for cancer patients, raffles and community fundraisers. To receive a donation, we must receive a type-written request four weeks in advance of your event. The request must be from within the five-state area of Minnesota, Wisconsin, Iowa, North Dakota or South Dakota. For written request procedure please call 952-828-6527.

Player aPPearances

The bond between the Minnesota Vikings and the community is never more evident than when a player volunteers his time at a school, hospital, or community event. If you would like to request a player appearance, please call 952-828-6527 for the written request procedure. As with donations, we must receive a type-written letter postmarked at least four weeks in advance of your event. Due to the hundreds of written requests we receive, we hold periodic drawings for community visits. If your written request is selected, we will call you two to four weeks prior to our visit. If you are looking for a donation item or player appearance to make a difference at your event, please write to:

Brad MadsonExecutive Director of Community RelationsMinnesota Vikings9520 Viking DriveEden Prairie, MN 55344

PMS 2685 PMS 1235 PMS 720

Minnesota Vikings logos, marks, and colors

Artwork provided for reproduction must NOT be altered in any way without the consent and/or approval of the Minnesota Vikings. Contact Vikings marketing at 952.828.6500 for more details.

Process for PurpleC=90, M=100 K=10

Process for GoldM=30 Y=100

Process for TanM=25 Y=30 K=5

For this one-time use only, subject to approval of artwork by the Minnesota Vikings.

AdriAn Peterson

Percy HArvin