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Page 1: Brenda cruz Resume

BBRENDA  RENDA  CCRUZRUZ    ++     1024  O’Melveny1024  O’Melveny    Avenue,  San  Fernando,  California  91340  Avenue,  San  Fernando,  California  91340  ''     818.489.5405  818.489.5405      

[email protected]@gmail.com      

 

   

  QQ UAL I F I CAT IONS  UA L I F I CAT IONS   PP ROF I L ERO F I L E      

 

   

Sales  and  Marketing  Management  |  Administrative  and  Office  Work  |  Technical  Support  |  Research  and  Development  |  Client  Relations  |  Strategic  Planning  and  Implementation  |  Rapid  Conflict  Resolution  |  Organizational  Leadership|  

Bilingual        

  WW ORK  ORK   EE X P ER I ENCEX P ER I ENCE      

     

 

Radio  Centro  93.9  FM  |  PROMOTIONS  ASSISTANT                                                                                                                                                                                        September  2015  -­‐‑  Present    

•     Execute  phone  calls  for  logistical  planning  of  events  •   Brand   on-­‐‑air   personalities   and   increase   their   presence   on   the   streets   through   community   events,   non-­‐‑profit  

organizations  and  cross  promotions  with  television  •     Brand  and  market  the  station  

 

Intern,  VIP  and  Operations  |  LIVE  NATION                                                                                                                                                                                          August  2015  –  December  2015    

• Assisting  EVPs  of  Clubs  &  Theatres  for  House  of  Blues  with  the  operation  of  20  +  venues  across  the  U.S.  • Involved  with  the  implementation  of  a  new  VIP  program  throughout  all  venues  • Maintain  calendars  for  events,  research  projects,  PowerPoint  presentations,  and  booking  travel  • Assist   in  various  projects  &   tasks   including,  data   analysis,  data   compilation,   and   research   in  direct   association  with  

venue  operations  • Participate  in  weekly  conference  calls  with  VPs  and  GMs  

Intern,  E  Network  Advertising  Sales  Department  |  NBCUNIVERSAL,  INC.                                                                                                  January  2015  –  May  2015    

§ Preside   over   upfront   meetings,   which   include   setting   appointments   and   ordering   meals   for   the   meeting;   oversee,  receive,  and  distribute  promotional  items;  and  send  emails  to  clients  regarding  updated  shows  and  times.  

 

Associate  Camp  Director;  Commercial  Services  Assistant  |  UNIVERSITY  STUDENT  UNION                                    August  2011–  August  2015    

§ Efficiently  organize  and  facilitate  events,  including  the  set-­‐‑up  and  oversight  of  the  registration.  § Assume  full  accountability   in  controlling  revenue  and  expenses;  administering  the  website;  and  solely  managing  the  

purchasing  of  all  promotional  products  §  Handle  the  preparation  and  presentation  of  the  upcoming  years’  proposed  budget  to  the  Leadership  Team.  § Effectively   led   the  hiring,   training,   and   supervision  of   the   40-­‐‑member   staff;   and  oversaw  a  million-­‐‑dollar   budget   as  

well  as  contracts  for  all  tenants.  § Drove  performance  improvements  as  reflected  in  increasing  camp  revenue  by  approximately  25%  in  three  years.  

 

Sponsorship  Marketing  Intern  |  TICKETMASTER  ENTERTAINMENT,  INC                                                                                                                AUGUST  2014  –  December  2014  

§ Took  part  in  administering  the  database  of  all  owned  advertising  media  assets;  as  well  as  optimizing  asset  performance  through  monitoring  of  monthly  summary  reports  while  providing  recommendations  to  individual  teams  and  clients.  

§ Rendered  keen  oversight  to  all  creative  requests  in  full  support  of  sponsorships  and  advertising  packages.  § Provided  assistance  in  developing  marketing  collateral,  including  customized  media  based  on  the  placement  schedule.  

   

Intern,  Telemundo  |  NBCUNIVERSAL,  INC.   2012    

§ Leveraged  outstanding  communication  and  management  aptitudes  in  accomplishing  the  following  initiatives:  − Proactive  assistance  to  producers  during  live  and  commercial  shoots  − Provision  of  man-­‐‑on-­‐‑the-­‐‑street  interviews  − Coordination  with  sources,  such  as  police  officers,  witnesses,  and  government  officials  

§ Contributed  in  proficiently  monitoring  and  updating  the  iNEWS;  as  well  as  researching  stories  and  editing  cover  stories.      

  EE DUCAT IONDUCAT ION      

 

 

Bachelor  of  Arts  in  Journalism:  Date  of  Completion:  May  2015    California  State  University,  Northridge  (CSUN)  |  Northridge,  CA  

   

  AA F F I L I A T IONSF F I L I A T IONS      

 

 

Page 2: Brenda cruz Resume

BBRENDA  RENDA  CCRUZRUZ    ++     1024  O’Melveny1024  O’Melveny    Avenue,  San  Fernando,  California  91340  Avenue,  San  Fernando,  California  91340  ''     818.489.5405  818.489.5405      

[email protected]@gmail.com      

 

Treasurer  (2013–2015)  ▪  RADIO  TELEVISION  DIGITAL  NEWS  ASSOCIATION  (RTDNA)  Marketing  Director  (2010–2015)  ▪  CSUN  LATINO  JOURNALISTS