breaking the mold for egovernment - sxsw #utahdotgov
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#UtahDotGov!
BREAKING THE MOLD FOR EGOVERNMENT
Hillary Hartley @hillary@h Director of Integrated Marketing
Jonathan Higley @jhuii Lead Designer Utah.gov Dave Fletcher @d!etcher CTO Utah
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#UtahDotGov!2002
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#UtahDotGov!2011
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WEB 2.0
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WEB 1.5
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SO, WHY? • Too many clicks. – 2009 to 2011, Same Homepage Actions from 3 mill - 50K
• Valuable Terms • Unexpected Results • Confusing Destination
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t
65%&
25%&
8%&
2%&
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ANALYSE THE PRESENT
2009 FEEDBACK • “The movement is giving me motion sickness” • “Where’s the search?” • “Where’s the search results?” • “I don’t care about 90% of what’s on this page, I
just want to !le my F&*K1NG taxes”
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WHY’D YOU COME HERE? TWO TASKS • Complete a task due to law or Legislative mandate • Information Quest: Find a topic or current issue
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Simplicity is communicating complexity through precision.
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TECHNOLOGY
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AESTHETIC
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AESTHETIC BRAND MATURATION
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#UtahDotGov!LAUNCH
#UtahDotGov!FLAG DAY
#UtahDotGov!PIONEER DAY
#UtahDotGov!ZION NATIONAL PARK
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2 TYPES OF ACCESSIBILITY • Viewing • Engaging
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ACCESSIBILITY THE GAP
• 2009: 2OS, 3 IEs, FF, SAFARI, CHROME, iPhone • 2011: 3OS, 4 IEs, FF, SAFARI, CHROME, OPERA,
iPhone, iPad, Android • 2012: 67 Browsers, 25 OSs, 14 Mobile OSs on 1000+
Carriers
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Utah.gov Right Now • 508: 23 to 1 Error Violations • WCAG – LEVEL A: 15 to 3 Error Violations • Beta Ruleset: 25 Error Violations • FAE Ruleset: 0 Errors 20 Warnings
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ACCESSIBILITY SHOULD NOT THWART AMBITION
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#UtahDotGov!OPEN.UTAH.GOV
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3 METHODS OF ACCOUNTABILITY • Transparent • Participatory • Collaborative
#UtahDotGov!TRANSPARENT.UTAH.GOV
#UtahDotGov!DATA.UTAH.GOV
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3 METHODS • Fiscal • Useful • Open
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UNIVERSAL APPLICATION FRAMEWORK
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TIMELINE • Wireframe, Design, Prototype, Development, Fix Dev
Code for Style • Prototype - Development
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FRAMEWORK DIY vs OPEN SOURCE
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USEFUL & OPEN THROUGH API
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METHODS OF ENGAGEMENT • COLLABORATION • IDEA SHARING • LISTENING
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LISTEN #utahgov @UtahGov
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Interesting site, but might put form too far above function? @pjkerley Try tabbing through Utah.gov links. Search is nowhere near the !rst thing that comes up. Big problem for accessibility. @MarcDrummond So I turned off javascript and Utah.gov is not really usable. @kristy"felski
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What browser is the new site optimized for? The new Utah.gov site is not rendering properly in Firefox. @maricheney Oh, wow. Utah.gov completely falls apart if you don't have Javascript enabled. Small percentage, but big potential problem for those few. @MarcDrummond
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Incredible user experience and great, eye catching design. They set new standard. @bobgourley Gov't is just as much an info resource as a service provider. Smart web design like Utah.gov helps it be both. @abhinemani Government as an intuitive experience? Who knew! @jackmorton
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Utah's website was awesome before but is now even better. The gold standard for govt. @mikesher Utah.gov is a landmark achievement for digital government and constituent engagement. @rachelsterne Utah.gov is rather startlingly novel for a government website. @bedroomation Utah's new web site is beautiful and so very useful. How did government do that? @bobragsdale
#UtahDotGov!REINVENT NYC – JULY 2011
#UtahDotGov!REINVENT NYC – JULY 2011
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SOME NUMBERS ‘N STUFF • 6.5 Million Page Views (+48%) • +5% New, Unique Visitors • 48% to 15% Bounce Rate • +13% Transactions • +15% Mobile Use • 2,489,685 Searches
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NEXT ENRICHED CONTENT SUPPLY
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CURRENT CONTENT • 256 FACEBOOKS • 1,151 TWITTERS • OVER 56 BLOGS • RSS FEEDS • 499 YOUTUBES • DATA SOURCES
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THINNER FRAMEWORK BETTER RESPONSIVENESS
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How does Utah continue to push for change in the industry?
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BREAKING THE MOLD FOR EGOVERNMENT
Utah.gov/media/sxsw