BRANDS IN TOP 100

0

BRANDS IN TOP 100

0

BRANDS IN TOP 100

11

YOUTUBE CULTURE =

POP CULTURE

ADVERTISERS IGNORING THEIR AUDIENCE

INVEST =

HUGE GAINS

BREAK THE INTERNET

@KIMKARDASHIAN 578,000 Tweets

TWEETS/MONTH

0

200000

400000

600000

800000

@KIMKARDASHIAN @PEWDIEPIE

VS

JENNA MARBLES CHELSEA HANDLER

64,411 6,641

VS

JENNA MARBLES CHELSEA HANDLER

VS

TYLER OAKLEY NEIL PATRICK HARRIS

41,394

VS

998,246

TYLER OAKLEY NEIL PATRICK HARRIS

WHY ISN’T EVERYONE DOING THIS?

PRODUCTIONDISTRIBUTION

CREATIVE

PRODUCTIONDISTRIBUTION

CREATIVE

=

IS THIS A FAD?

CREATORS HAVE DIRECT LINE OF COMMUNICATION TO FANS

WHAT DOES A DIRECT LINE OF COMMUNICATION LEAD TO?

OLD MEDIA BASED ON SCARCITY/NEW MEDIA BUILT ON ABUNDANCY

10K YOUTUBE CHANNELS WITH 50K+ SUBSCRIBERS

4 VIDEOS 750K Views 50% more views

PRIC

E

QUANTITY

DEMAND

SUPPLY

WHY DOES THIS MATTER?

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