breaking reo news

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 1

The Missing Piece on the Internet when Buying a Home

Picture: Blog.Voices.com

Patrick Kitano, Domus Consulting Group


What online resources do consumers use to buy a home?


CraigsList & Listings Search Engines


Automated Property Valuation Engines


And ComparableSales databases


What’s wrong with using Internet data to buy a house?


It’s old data, and often just wrong

Comparable sold data may take 2 months to be publicly

recorded


Buying a house and buying stocks are both significant financial commitments.

Here’s an analogy:

Picture: MajorlyEnglish


Would you buy General Motors stock based on months old data?

Picture: The Torque Report


Consumers need the most updated news to pull the trigger on a stock transaction

Picture: Ticker Tape Digest


There are a lot of resources for breaking stock market news


But no one resource for breaking news on the housing market


A home is a huge investment

Picture: Boca Raton City Online


It’s crucial to have complete Information to pull the trigger in this scary market

?


You want to know the sold data for neighboring houses when you make an offer

This similar house may have sold last week for $200,000

lower than your offer

But you would never know

until it’s too late


You want to know recent neighborhood trends

Several homes in the neighborhood may

have been distressed sales

But you would never know

until it’s too late


Who knows the details? Who is the Breaking News source on the housing markets?


The Real Estate Agent

Picture: Letsbuyrealestateblog.com


In particular, a real estate professional who can use the social media to broadcast Breaking News in real time to the consumer


Introducing Breaking REO News .com


Aggregating real time data on REOs

These are breaking news stories


Agents are trained to broadcast useful not spammy content


A Prototype Exists for Breaking Housing Market News in the San Francisco Bay Area

Developed by Domus Consulting Group


Breaking REO News can be broadcast by geography


BreakingREONews will be positioned as a consumer resource

Picture: NBBTA.org


BreakingREONews will be “cloned” across cities and regions, and owned and managed by real estate professionals:

BreakingREONewsAtlanta.com OCREONews.com SacramentoREONews.com VirginiaREONews.com FloridaREONews.com

(For a limited time, Domus Consulting Group offers the Breaking News template to its clients free to use for their own hyperlocal market.)

Picture: NBBTA.org


BreakingREONews connects consumers with “broadcasting” agents

Picture: NBBTA.org

She knows what’s going on, let’s call her


So what’s in it for the real estate agent participating in Breaking REO News and its hyperlocal sites?

It’s about marketing!

1. Enhanced online presence

2. Display local market expertise

3. Position themselves as a “Real Estate Reporter” for community presence

4. Twittering Breaking News easier than blogging

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.

1. Find Breaking News conversations easily

2. Simple log-on with Facebook Connect

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Breaking REO News.com will be simple to use


1. Real estate agent “reporters” are trained on local reporting

2. Content is based on facts, and broadcast to foster online conversation between agent and consumer

3. No spam, or overt sales pitches allowed!

page 30

Breaking REO News.com will broadcast journalist quality content


Breaking REO News.com will have sponsors


1. Go-to consumer resource for breaking housing market news

2. Filtered, accredited “reporter” corps. No bozos, spammers or sales pitches.

3. Replicable across all cities and regions

page 32

Why Breaking REO News.com will be a unique, compelling property


Thank you PKitano (at) gmail.com

@pkitano

Patrick KitanoDomus Consulting Group(415) 320-2844

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