Breaking New Ground

Understanding CASL: the new anti-spam law

Presented by Jonathan MacKenzie, LL.Bon behalf of Kaleidoscope Consulting

Introduction

• Aluvion Law• The Motivation Behind CASL

Current State of the Law in Canada

• Personal Information Protection and Privacy Act (PIPEDA)

• Introduction of CASL

Overview of CASL

• Application: “electronic messages,” “commercial”

• Exceptions: personal/family messages, B2B inquiries, consensual e-mails

• “Opt-in” & Consent: CASL’s “opt-in” regime, implied consent (existing business relationships, published or disclosed addresses)

Overview of CASL (2)

• Content-Based Requirements (identification & unsubscribe mechanism)

• Amended Competition Act Offence (false & misleading contents/subject line)

• Enforcement (CRTC, fines, criminal charges, and private actions)

Differences With CAN-SPAM

• USA’s Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM)

• Opt-in vs opt-out

Third-Party E-Mail Services

• “Best Practices” guides• Mail Chimp• Constant Contact

Tips & Advice

• “Scrub” your lists!• Build new lists• Err on the side of caution• Begin qualifying your lists now

Thanks for your participation.

If you or your business have any further questions about CASL or any other legal issues, please do not hesitate to get in touch!

Jonathan MacKenzieT: 416.703.6464F: 416.221.8928

E: jonmackenzie@aluvionlaw.com