breaking local stories with census data by paul overberg
DESCRIPTION
USA Today's Paul Overberg presents "Breaking Local Stories with Census Data," part of the free business journalism workshop, "Breaking Local Stories with Economic Data," hosted by the Donald W. Reynolds National Center for Business Journalism and the Society of American Business Editors and Writers. This presentation focuses on the D.C. region, however the tools and resources provided can be applied anywhere in the United States. For more information about free training for business journalists, please visit businessjournalism.org.TRANSCRIPT
Title Slide Breaking Local Stories with Economic Data
U.S. Census Bureau
Overberg Paul
Paul Overberg, a database editor at USA TODAY, !nds news in all kinds of data. He focuses on who the American people are and how they live -- their demographics. "at includes income in all of its many forms; their lack of income, or poverty; and their jobs, the primary source of income for most people. "rough IRE/NICAR, he often helps local reporters learn about this kind of data. He also has worked as a science and health editor and as a local reporter and business editor.
[email protected] @poverberg
Where we’re headed Real news stories using Census data on: • Establishments • Number of employees • Size of payroll • Breakdowns by industry, size and age of establishment • Worker demographics • How to !nd each type of data • How to turn data → stories!
Photo by Flickr user Rosipaw
Firms with no employees “"ere are more than 21 million businesses ...with no employees, according to the U.S. Census Bureau drawing on IRS data. In Orange County, the number is around 250,000. ...” -- Jan Norman, Orange County Register, March 12, 2012
h"p://www.ocregister.com/ar2cles/ one-‐342923-‐businesses-‐million.html
Firms with no employees
census.gov/econ/nonemployer
• Use highlighted metro dropdown menu to choose “Washington-Arlington-Alexandria” metro area
Start here: census.gov/econ/nonemployer
Firms with no employees Drill for detail or compare to other areas. • Data from IRS (tax returns) • Counting difficulties!
Firms with no employees • Best used for trends • Note recent trends
Change in small Washington firms, by industry, 2006-10
Mining
Hotel/food service
TOTALUtilities
Transportation
WholesaleFinanceRetail
Construction
Manufacturing
Arts, entertainment
Health care
Real estate
Administration
Education
-25%
-20%
-15%
-10%
-5%
0%
5%
10%
15%
20%
25%
-20% 0% 20% 40% 60% 80%
Change in firms
Cha
nge
in re
ceip
ts
Video: Finding Economic Census data How to !nd detailed Economic Census data in American FactFinder • Look up data from 2002 and 2007. • "ink about 2012 data coming later this year and next.
Review the video at: h"p://bit.ly/econdata13
Economic Census • 2012 Economic Census under way • Most local data coming in 2014
• Good for long trends • Good for small areas
Economic Census “... Somerville’s stores dominated Somerset County retailing before slipping badly in the 1974-75 recession. ... Bellomo said ... stores cannot match burgeoning commercial strips in Hillsborough, Green Brook and North Plain!eld.” -- !e (Bridgewater, N.J.) Courier-News, March 12, 1981
Economic Census Basics: • Number of establishments • Sales • Annual payroll, Q1 payroll • Paid employees
Keep in mind: • Where people work, not where they live • Establishments, not !rms
Photo by Flickr user rutlo
County Business Patterns “... "ere were 198 funeral homes in Maryland in 2010 ... 18 fewer homes than ... in 2002.” -- Jack Lambert, Aug. 3, 2012, Baltimore Business Journal
h"p://www.bizjournals.com/bal2more/ print-‐edi2on/2012/08/03/ fewer-‐deaths-‐put-‐damper-‐on-‐smaller.html?page=all
County Business Patterns • Start here: census.gov/econ/cbp • Use highlighted dropdown to get metro Washington
Video: Gauging local industrial diversity How County Business Patterns data can help you gauge the diversity -- and the health -- of local industries
Review the video at: h"p://bit.ly/econdata13
Quarterly Workforce Indicators “A study released this week by the Ewing Marion Kauffman Foundation found ... the job creation and hiring rate in !rms less than 2 years old has outpaced that of more established !rms since 2008. ...” -- Diane Stafford, Nov. 30, 2012, Kansas City Star
h"p://www.kansascity.com/2012/11/30/3940317/kauffman-‐report-‐startups-‐lead.html
Quarterly Workforce Indicators • Start here: lehd.did.census.gov • Click here: lehd.ces.census.gov/ datatools/qwiapp.html • Choose “Maryland”
Quarterly Workforce Indicators • Was Baltimore doing as well as Maryland at this point?
Local building permits “... "e Elkhart housing market hit a trough in building permits at the end of April 2009, and the South Bend housing market hit that trough at the end of November 2011. ...” -- Justin Leighty, !e Elkhart Truth, Feb. 8, 2013
h"p://www.elkhar"ruth.com/ar2cle/20130207/NEWS01/702089993
Local building permits Start here: census.gov/construction/bps • Click either highlighted link. • Make dropdown selections.
Local building permits “Browse” option opens new window with data for that row from every county/city in a state.
Local building permits • "Metro" option opens text !le to use in spreadsheet. • Note link structure for December 2012: census.gov/ construction/bps/txt/ tb3u201212.txt
census.gov/construction/bps/txt/tb3u201212.txt
Questions? "anks for coming! Paul Overberg
USA TODAY poverberg@usatoday Twitter: @poverberg
h#p:/bit.ly/econdata13
for workshop slides, videos, handouts
Photo by Flickr user Xurble