breaking local stories with census data by paul overberg

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Title Slide Breaking Local Stories with Economic Data U.S. Census Bureau

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USA Today's Paul Overberg presents "Breaking Local Stories with Census Data," part of the free business journalism workshop, "Breaking Local Stories with Economic Data," hosted by the Donald W. Reynolds National Center for Business Journalism and the Society of American Business Editors and Writers. This presentation focuses on the D.C. region, however the tools and resources provided can be applied anywhere in the United States. For more information about free training for business journalists, please visit businessjournalism.org.

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Page 1: Breaking Local Stories with Census Data by Paul Overberg

Title Slide Breaking Local Stories with Economic Data

U.S. Census Bureau

Page 2: Breaking Local Stories with Census Data by Paul Overberg

Overberg Paul

Paul Overberg, a database editor at USA TODAY, !nds news in all kinds of data. He focuses on who the American people are and how they live -- their demographics. "at includes income in all of its many forms; their lack of income, or poverty; and their jobs, the primary source of income for most people. "rough IRE/NICAR, he often helps local reporters learn about this kind of data. He also has worked as a science and health editor and as a local reporter and business editor.

[email protected] @poverberg

Page 3: Breaking Local Stories with Census Data by Paul Overberg

Where we’re headed Real news stories using Census data on: •  Establishments •  Number of employees •  Size of payroll •  Breakdowns by industry, size and age of establishment •  Worker demographics •  How to !nd each type of data •  How to turn data → stories!

Photo by Flickr user Rosipaw

Page 4: Breaking Local Stories with Census Data by Paul Overberg

Firms with no employees “"ere are more than 21 million businesses ...with no employees, according to the U.S. Census Bureau drawing on IRS data. In Orange County, the number is around 250,000. ...” -- Jan Norman, Orange County Register, March 12, 2012

h"p://www.ocregister.com/ar2cles/  one-­‐342923-­‐businesses-­‐million.html  

Page 5: Breaking Local Stories with Census Data by Paul Overberg

Firms with no employees

census.gov/econ/nonemployer

•  Use highlighted metro dropdown menu to choose “Washington-Arlington-Alexandria” metro area  

Start here: census.gov/econ/nonemployer

Page 6: Breaking Local Stories with Census Data by Paul Overberg

Firms with no employees Drill for detail or compare to other areas. •  Data from IRS (tax returns) •  Counting difficulties!

Page 7: Breaking Local Stories with Census Data by Paul Overberg

Firms with no employees •  Best used for trends •  Note recent trends

Change in small Washington firms, by industry, 2006-10

Mining

Hotel/food service

TOTALUtilities

Transportation

WholesaleFinanceRetail

Construction

Manufacturing

Arts, entertainment

Health care

Real estate

Administration

Education

-25%

-20%

-15%

-10%

-5%

0%

5%

10%

15%

20%

25%

-20% 0% 20% 40% 60% 80%

Change in firms

Cha

nge

in re

ceip

ts

Page 8: Breaking Local Stories with Census Data by Paul Overberg

Video: Finding Economic Census data How to !nd detailed Economic Census data in American FactFinder •  Look up data from 2002 and 2007. •  "ink about 2012 data coming later this year and next.

Review the video at: h"p://bit.ly/econdata13  

Page 9: Breaking Local Stories with Census Data by Paul Overberg

Economic Census •  2012 Economic Census under way •  Most local data coming in 2014

•  Good for long trends •  Good for small areas

Page 10: Breaking Local Stories with Census Data by Paul Overberg

Economic Census “... Somerville’s stores dominated Somerset County retailing before slipping badly in the 1974-75 recession. ... Bellomo said ... stores cannot match burgeoning commercial strips in Hillsborough, Green Brook and North Plain!eld.” -- !e (Bridgewater, N.J.) Courier-News, March 12, 1981

Page 11: Breaking Local Stories with Census Data by Paul Overberg

Economic Census Basics: •  Number of establishments •  Sales •  Annual payroll, Q1 payroll •  Paid employees

Keep in mind: •  Where people work, not where they live •  Establishments, not !rms

Photo by Flickr user rutlo

Page 12: Breaking Local Stories with Census Data by Paul Overberg

County Business Patterns “... "ere were 198 funeral homes in Maryland in 2010 ... 18 fewer homes than ... in 2002.” -- Jack Lambert, Aug. 3, 2012, Baltimore Business Journal

h"p://www.bizjournals.com/bal2more/  print-­‐edi2on/2012/08/03/  fewer-­‐deaths-­‐put-­‐damper-­‐on-­‐smaller.html?page=all  

Page 13: Breaking Local Stories with Census Data by Paul Overberg

County Business Patterns •  Start here: census.gov/econ/cbp •  Use highlighted dropdown to get metro Washington

Page 14: Breaking Local Stories with Census Data by Paul Overberg

Video: Gauging local industrial diversity How County Business Patterns data can help you gauge the diversity -- and the health -- of local industries

Review the video at: h"p://bit.ly/econdata13  

Page 15: Breaking Local Stories with Census Data by Paul Overberg

Quarterly Workforce Indicators “A study released this week by the Ewing Marion Kauffman Foundation found ... the job creation and hiring rate in !rms less than 2 years old has outpaced that of more established !rms since 2008. ...” -- Diane Stafford, Nov. 30, 2012, Kansas City Star

h"p://www.kansascity.com/2012/11/30/3940317/kauffman-­‐report-­‐startups-­‐lead.html  

Page 16: Breaking Local Stories with Census Data by Paul Overberg

Quarterly Workforce Indicators •  Start here: lehd.did.census.gov • Click here: lehd.ces.census.gov/ datatools/qwiapp.html •  Choose “Maryland”

Page 17: Breaking Local Stories with Census Data by Paul Overberg

Quarterly Workforce Indicators •  Was Baltimore doing as well as Maryland at this point?

Page 18: Breaking Local Stories with Census Data by Paul Overberg

Local building permits “... "e Elkhart housing market hit a trough in building permits at the end of April 2009, and the South Bend housing market hit that trough at the end of November 2011. ...” -- Justin Leighty, !e Elkhart Truth, Feb. 8, 2013

h"p://www.elkhar"ruth.com/ar2cle/20130207/NEWS01/702089993  

Page 19: Breaking Local Stories with Census Data by Paul Overberg

Local building permits Start here: census.gov/construction/bps •  Click either highlighted link. •  Make dropdown selections.

Page 20: Breaking Local Stories with Census Data by Paul Overberg

Local building permits “Browse” option opens new window with data for that row from every county/city in a state.

Page 21: Breaking Local Stories with Census Data by Paul Overberg

Local building permits • "Metro" option opens text !le to use in spreadsheet. •  Note link structure for December 2012: census.gov/ construction/bps/txt/ tb3u201212.txt

census.gov/construction/bps/txt/tb3u201212.txt

Page 22: Breaking Local Stories with Census Data by Paul Overberg

Questions? "anks for coming! Paul Overberg

USA TODAY poverberg@usatoday Twitter: @poverberg  

h#p:/bit.ly/econdata13      

for workshop slides, videos, handouts

Photo by Flickr user Xurble