breaking into the pr industry
TRANSCRIPT
Breaking into the Public Relations Industry
a presentation by communications 21
A little about us…
• Telleen Anderson-Lozano– Georgia Tech Alum– Majored in International
Affairs– Member of Alpha Delta Pi
and volunteer organizations– Interned at Georgia
Governor’s Office and c21– Worked at Hewlett-Packard
and c21
• Karla Slocumb– University of Georgia
Alum– Majored in Marketing– Member of Women in
Business, participant in LeaderShape
– Interned at The Arena at Gwinnett Center
– Worked at Atlanta Humane Society and c21
A little about c21…
• communications 21® is a full service, marketing public relations and interactive firm based in Atlanta. We provide business and consumer marketing public relations services to corporations, professional service firms, nonprofit agencies and trade associations.
c21 interactive
c21 environmental
Career Opportunities
Private Sector
Agency
e.g., public relations firms, marketing
agency, interactive agency, SEO firms, sports marketing
agency
In-house Communications
Department
e.g., Coca Cola Department of
Communications, Georgia Aquarium
Marketing Department
Freelance
Career Opportunities
Public Sector
Government Agency/Program
e.g., Center for Disease Control,
Labor Department, Public School, GWCCA
Political Campaign/Organizatio
n
e.g., Romney for President, Democratic
Party, Vote Vets
Federal, State & Local
Career Opportunities
Nonprofit Sector
Faith-based
e.g., churches, religious
associations, church-sponsored
camps, Atlanta Mission,
Samaritan’s Foundation
Issue Organizations
e.g., American Cancer Society,
Georgia Conservancy,
Children’s Hospital
Getting the Job You Want
Preparing Yourself for the Job
• Portfolio/Resumé– Gathering writing/design samples– References– Posting your qualifications to social media (i.e.,
LinkedIn)• Networking
– E.g., PRSA Shadow Day, PRSA Real World Conference
• Experience– Leadership– Internships
Going After the Job
• Networking, networking, networking– Industry/Young Professional Organizations– Mentor– Informational interviews
• Job hunting– Professional organizations’ websites
• PRSAGeorgia.org, AMA-Atlanta.com, Atlanta.IABC.com
– Nonprofit websites• OpportunityKnocks.org
Interview Best Practices
• What to ask prior to the interview
• When to arrive• What not to wear• What to bring• What questions to
expect• What questions you
should ask• What to do afterwards
Questions?
Contact Us
Karla Slocumb, account [email protected]
Telleen Anderson-Lozano, account [email protected]
communications 21www.c21pr.com404.814.1330