breakfast with the firm - social media for recruitment

www.thirtythree.co.uk

Social Media for recruitment

‘Joining the conversation’


Who are we?

Andy Hendon Group Account Director Ben Nunn Head of Digital Paul Harrison MD - Carve Consulting

Mark Beavan Head of Digital – Bristol Debbie Smith Head of Media Caroline Winder Head of Graduates


What today’s all about

A (quick) bit about us The changing media landscape Corporate Social Networking Workshop – creating a CSN Roadmap Conclusions / Top tips Questions


Who are ThirtyThree?

Largest independent recruitment comms agency Full-service agency 86 people, £26.5m revenue 29 awards in 8 years London, Bristol and Edinburgh Employer brand consultancy

www.peergroupcomms.com Global network

www.oneagentglobal.com


What do we do?

Employer reputation management Employer strategy & implementation Web design & build Corporate social networking / HR PR Employee communications Graduate communications & campus marketing Digital solutions Online marketing Advertising


Who do we work with?


The changing media landscape


The Good Old Days…


And then came the internet…


The Media Landscape

But now things aren’t so simple…


Corporate Social Networking(CSN)


So, what is ‘social networking’?

A new way of working/thinking The quickest growing medium – ever! A platform to engage, and share knowledge A powerful tool…

…but is it really the panacea?


Why do you need to take part?

Conversations are taking place with or without you Does this matter?

Brands are being defined by individuals external to the organisation

Often, based on ill-informed opinions Candidates are using these platforms to validate you as

an employer Unprecedented opportunities to build rich,

personal relationships with potential candidates Engage existing employees, as well as past/future

talent


So where are they taking place?

Blogs Social Networks Business Networks Micro-blogs, Social bookmarks Communities Wikis, other participatory / user-generated media Virtual Worlds And many more…


The options are, seemingly, endless


All of this enables you to …

Showcase the ‘real you’ Really deliver your employer brand Broaden your recruiting horizons Seek out and engage with your target candidates Build relationships Face rather than hide from the future …


But ……..


Get the basics right first...

Destination – engaging, fit for purpose Efficient application process Consistency across all platforms – job postings,

print ads, posters, blogs, social media Applications vs building your reputation Measurement/effectiveness – what is working for

you?


Workshop: Joining In

Creating a Corporate Social Networking roadmap


Stage 1: Plan


Plan – Identify / define objectives

Your objectives Decided upon your challenges

Positioning Reputation Reduce cost / time to hire / reliance on agencies Reach Passive candidates / quality of hire Dialogue with market


Stage 2: Listen


Listen

Monitor conversations now – ‘Social Audit’ Benchmarking

Identify possible: environments advocates opportunities


URLs

Based on 390 URL featured conversations over past 30 days

Primarily job / opportunity focused

Listen: Share of voice


Brand

Based on 724 [Brand + recruitment] conversations over past 30 days

Conversations primarily job opportunity focussed

Listen: Share of voice


Listen: Brand Buzz – 30 days

476comments

163comments

31comments

35comments


Topic Cloud

From

229

comments


Listen – Active listening

Variety of free and paid-for tools out there Consider context Listen / ‘response plan’ Real time alerts are key


Listen


Listen – a great example


Stage 3: Implement


Implement: Platforms overview


Implement: Choose your platform(s)

3C’s...


Implement


Implement: Workflow


Implement: branding, tone of voice


Champions C-suite Comms / Legal / HR Intern / Twintern? Let everyone know Responses / FAQ Social Recruiting Roadmaps Role of Community Managers

Implement: Building a team


Implement: Claim your name


Stage 4: Engage


Engage: Influencers & advocates


Social Recruiting from the bottom up Provide a Reason Access Guidelines Tools

Trust Time

Engage:


Best Buy’s

‘Blue shirt nation’

Key points Community Staff-managed Content-led Backed by Action

programme

Engage:


Engage: Portable content


Engage: Crisis management

Ignore Voice of God Enter the conversation

Process / People / Listening tools in place


Stage 5: Measurement & KPIs


Measure

Share of voice Ongoing buzz

Any other example measurements?


So what could this look like?


Building a strategy – to summarise

Stage 1: Plan Stage 2: Listen Stage 3: Implement Stage 4: Engage Stage 5: Measure


10 top tips for the future

1. Don’t believe the hype2. Focus your efforts3. Get the basics right4. Create a sensible, achievable roadmap5. Then commit to it6. Be authentic7. Believe in dialogue8. Be open to new ideas9. Plan, monitor, review and revise – evolve strategy10.Don’t be afraid!


Thank you

Any questions?

breakfast with the firm - social media for recruitment

Business

plan stage

social media applications

social audit benchmarking

days conversations

job opportunity focused

recruitment conversations

monitor conversations

brand buzz