break the mold! build your brand with video marketing · september 6-8, 2017 @accountexusa...
TRANSCRIPT
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#ACCOUNTEXUSA @accountexusa September 6-8, 2017
BREAK THE MOLD! BUILD YOUR BRAND WITH VIDEO MARKETING
WITH JOANNE DELBALSO
OF BE SOCIALLY AWESOME
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#ACCOUNTEXUSA @accountexusa September 6-8, 2017
JOANNE DELBALSO • Self Employed Accountant Since 2007 –
– No Fuss Accounting Services
• Social Media Strategist – Be Socially Awesome
“In marketing and branding my accounting business, I found my “WHY”. I am fueled by learning and laughter; I believe entrepreneurs shine when they can share their story thru social media.”
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#ACCOUNTEXUSA @accountexusa September 6-8, 2017
BREAK THE MOLD!
• WHAT: TYPE OF SERVICES DO YOU OFFER?
• HOW: HOW DO PERFORM THESE SERVICES?
• WHY…… WHAT IS YOUR STORY?
• YOUR STORY; YOUR STYLE; WILL SEPARATE YOU FROM YOUR COMPETITION!
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#ACCOUNTEXUSA @accountexusa September 6-8, 2017
VIDEO
MARKETING
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#ACCOUNTEXUSA @accountexusa September 6-8, 2017
WHY VIDEO MARKETING • KEEP VISITORS ON YOUR SITE LONGER
• INCREASE CONVERSTION RATES
• BUILDS BRAND AWARENESS
• BUILDING YOUR AUTHORITY “BE THE GOTO EXPERT”
• ATTRACT AND CONVERT YOUR IDEAL CUSTOMERS
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#ACCOUNTEXUSA @accountexusa September 6-8, 2017
WHY VIDEO MARKETING
• WE ARE NATURALLY VISUAL LEARNERS
• WIRELESS TRAFFIC TO GROW 300% GLOBALLY BY THE END OF 2017 LED BY VIDEO!
• VIDEO HUMANIZES A BRAND
• VIDEO IS THE BEST FOR STORYTELLING
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#ACCOUNTEXUSA @accountexusa September 6-8, 2017
CAMERA EQUIPMENT
• SMART PHONES – IPHONE ANDROID
• VLOGGING CAMERAS – CANON POWERSHOT G7 MARK II
• DSLR CAMERAS – CANON EOS REBEL T6I
• WEBCAMS – LOGITECH HD PRO WEBCAM C920
LOOK FOR AT LEAST 1080 DPI
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#ACCOUNTEXUSA @accountexusa September 6-8, 2017
CAMERA EQUIPMENT
• MICROPHONE: BLUE YETTI OR
BLUE SNOWBALL ICE
• ONBOARD MICROPHONE ON SMARTPHONE OR WEBCAM
• LAVALIER MICROPHONE
• SHOTGUN MICROPHONE : RODE VIDEOMIC GO
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#ACCOUNTEXUSA @accountexusa September 6-8, 2017
CAMERA EQUIPMENT • COWBOY LIGHTING KIT (3 POINT LIGHTING)
• MINI RING LIGHT FOR YOUR SMARTPHONE
• USE DAYLIGHT BULBS ON ANY LIGHTING
• NATURAL DAYLIGHT IS THE BEST
• KEEP THE LIGHT IN FRONT OF YOU AND ON EITHER SIDE (3 POINT LIGHTING)
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#ACCOUNTEXUSA @accountexusa September 6-8, 2017
EDITING SOFTWARE • IMOVIE (FREE) – IPHONE AND APPLE
COMPUTERS
• CAMTASIA – HAS PICTURE IN PICTURE AND YOU CAN RECORD SCREENCASTS AND GREEN SCREEN CAPABILITIES
• WINDOWS MOVIE MAKER (FREE) GREEN SCREEN CAPABILITIES
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#ACCOUNTEXUSA @accountexusa September 6-8, 2017
EDITING SOFTWARE
• OTHER “FREE” EDITING SOFTWARE
– *LIGHTWORKS
– SHOTCUT
– HITFILM EXPRESS
– *VSDC
* HAS GREENSCREEN CAPABILITES
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#ACCOUNTEXUSA @accountexusa September 6-8, 2017
TIPS ON RECORDING VIDEOS
• FOR NON LIVE VIDEOS TRY USING A TELEPROMPTER
• LEAVE TIME TO EDIT WHEN YOU MAY NEED TO LOOK DOWN AT NOTES
• CLAP TO DENOTE WHEN YOU NEED TO MAKE AN EDIT
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#ACCOUNTEXUSA @accountexusa September 6-8, 2017
TIPS ON RECORDING VIDEOS
• LOOK AT THE LENSE NOT AT YOU ON THE SCREEN.
• ENUNCIATE CAREFULLY
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#ACCOUNTEXUSA @accountexusa September 6-8, 2017
WHERE TO UPLOAD YOUR VIDEO
• FACEBOOK BUSINESS PAGE
• YOUTUBE
• VIMEO
• TWITTER (2MINUTE 20 SEC LIMIT)
• INSTAGRAM (60 SEC LIMIT)
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#ACCOUNTEXUSA @accountexusa September 6-8, 2017
WHERE TO UPLOAD YOUR VIDEO
• LIVE STREAMING
– FACEBOOK BUSINESS PAGE
– TWITTER – LIVE STREAM WITH PERISCOPE
– YOUTUBE LIVE
– INSTAGRAM LIVE
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#ACCOUNTEXUSA @accountexusa September 6-8, 2017
YOUTUBE TIPS
• YOUTUBE IS THE NUMBER 2 SEARCH ENGINE
• USE YOUTUBE FOR SEO (SEARCH ENGINE OPTIMIZATION)
• KEYWORDS / LONGTAIL KEYWORDS IN TITLE ; DESCRIPTION BOX; TAGS; AND CLOSED CAPTIONING
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#ACCOUNTEXUSA @accountexusa September 6-8, 2017
YOUTUBE TIPS
• MAKE SURE TITLE SEARCHABLE
• WHAT WOULD SOMEONE TYPE INTO YOUTUBE TO FIND YOUR VIDEO
• MAKE SURE YOU HAVE A KILLER THUMBNAIL
• LENGTH OF VIDEO (UP FOR DEBATE)
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#ACCOUNTEXUSA @accountexusa September 6-8, 2017
GOING “LIVE”ON FACEBOOK
• LIVE VIDEOS ON FACEBOOK ARE GIVEN PRIORITY IN THE ALGORITHMS
• CHAT FEATURE HELPS KEEP YOUR AUDIENCE ENGAGED
• VIDEO CAN STAY ON YOUR PAGE AFTER YOU ARE LIVE.
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#ACCOUNTEXUSA @accountexusa September 6-8, 2017
FACEBOOK LIVE TIPS
• GREET YOUR AUDIENCE AS THE ARRIVE AND TALK TO THEM
• TELL YOUR AUDIENCE AHEAD OF TIME WHEN YOU ARE GOING LIVE
• USE ALL YOUR OTHER PLATFORMS TO PROMOTE THE LIVE STREAM
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#ACCOUNTEXUSA @accountexusa September 6-8, 2017
FACEBOOK LIVE TIPS
• WRITE A COMPELLING DECRIPTION FOR YOUR LIVE STREAM AHEAD OF TIME
• ASK YOUR VIEWERS TO FOLLOW AND TO TURN NOTIFICATIONS
• MAKE SURE YOU HAVE A STRONG DATA CONNECTION OR ON STRONG WIFI
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#ACCOUNTEXUSA @accountexusa September 6-8, 2017
FACEBOOK LIVE TIPS • TRY TO STREAM FOR AT LEAST 10 MINUTES OR
MORE
• IF NO ONE IS IN THE STREAM; CONTINUE WITH YOUR VIDEO CONTENT
• BE CREATIVE AND GO LIVE OFTEN
• YOU CAN ALSO USE YOUR COMPUTER TO GO LIVE USING OBS SOFTWARE ( FREE )
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#ACCOUNTEXUSA @accountexusa September 6-8, 2017
YOUTUBE LIVE TIPS • OLD WAY: DESKTOP LIVE STREAMING (USING
GOOGLE HANGOUTS)
• NEW WAY DESKTOP LIVE STREAMING (NEEDS ENCODING SOFTWARE DOWNLOAD)
• NEW WAY MOBILE LIVE STREAMING – CURRENTLY FOR OVER 1000 SUBS OR 3RD PARTY
APPLICATION
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#ACCOUNTEXUSA @accountexusa September 6-8, 2017
YOUTUBE LIVE TIPS
• MAKE SURE TO HAVE A MODERATOR(S) WHEN YOU ARE LIVE
• GREET YOUR AUDIENCE AS THEY JOIN THE CHAT
• TELL YOUR AUDIENCE AHEAD OF TIME WHEN YOU ARE GOING LIVE
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#ACCOUNTEXUSA @accountexusa September 6-8, 2017
YOUTUBE LIVE TIPS
• USE YOUR OTHER SOCIAL MEDIA TO PROMOTE THE LIVE
• HAVE A GAMEPLAN FOR THE LIVE STREAM
• REMIND THE VIEWERS TO THUMB UP THE VIDEO AND SUBSCRIBE IF THEY AREN’T ALREADY ( ALSO HIT THE NOTIFICATION BELL!)
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#ACCOUNTEXUSA @accountexusa September 6-8, 2017
YOUTUBE LIVE TIPS • TAKE TIME TO TAKE A GOOD THUMBNAIL
PICTURE FOR THE LIVE
• MAKE SURE YOU HAVE AN AUDIENCE FIRST BEFORE YOU GO LIVE. UNTIL THEN CONCENTRATE ON BUILDING YOUR CHANNEL BY UPLOADING CONTENT TO ATTRACT THE RIGHT AUDIENCE