Tip Top

Key idea: show that brand bread can be better than bread which was baked directly in supermarket.

My conception:

I’ve made association with private cooking. Usually, people who bake bread at home use bread loaf pan. But even those who don’t bake by themselves associate bread loaf pan with private baking.

And you know, private baking means «fresh and testy».

So I used for Tip Top bread the bread loaf pan as the main element of packing.

The top of the bread will be covered by transparent membrane with Tip Top logo and slogan:

«So tasty and fresh as you baked it by yourself».