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SIMONSENASSOCIADOS

BRAZILIAN MARKET OF DIRECT MARKETING

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SIMONSENASSOCIADOS

The objective of this study is to develop a current and updated basis of strategic information on the direct marketing sector, encompassing its main segments.

OBJECTIVE

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• To provide data and information to ABEMD associates and to the community interested in the sector.

• To become the information research source in the Brazilian market.

• To stimulate companies to use direct marketing tools and techniques as a marketing strategy.

• To leverage economic development and to create more jobs.

PURPOSE

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SIMONSENASSOCIADOS

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SIMONSENASSOCIADOS

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SIMONSENASSOCIADOS

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SIMONSENASSOCIADOS

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SIMONSENASSOCIADOS

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SIMONSENASSOCIADOS

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SIMONSENASSOCIADOS

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SIMONSENASSOCIADOS

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SIMONSENASSOCIADOS

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SIMONSENASSOCIADOS

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SIMONSENASSOCIADOS

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SIMONSENASSOCIADOS

Total Total 870,000 Direct jobs870,000 Direct jobs

BRAZILIAN MARKET OF DIRECT MARKETINGBRAZILIAN MARKET OF DIRECT MARKETINGEMPLOYMENT ESTIMATE: HEADCOUNTEMPLOYMENT ESTIMATE: HEADCOUNT

20052005