brazil’s most attractive employers 2017governance40.com/.../12/...2017_brazil___students.pdfsurvey...

STUDENTS

Brazil’s Most Attractive Employers 2017

Today’s businesses operate in a highly competitive employment landscape, and you can gain a valuable insight into how your organization is perceived by tomorrow’s workforce with the results of our 2017 Talent Survey in Brazil.

2 | THE MOST ATTRACTIVE EMPLOYERS 2017

Where do you rank?

AN ESSENTIAL RESOURCEIt’s so important to secure the very best young talent out there, which is why HR and C-level leaders around the world refer to Universum’s research. Drawing on the opinions of more than 67.000 students, this preview of the 2017 Talent Survey gives a clear indication of where your organization ranks when it comes to its potential to attract new recruits.

VALUABLE INSIGHTSThis preview provides you with an understanding of where your organizationcurrently ranks, as well as highlighting career aspirations and desirable industries identified by the respondents.

ACTIONABLE ASSESSMENTSBut this preview is only the beginning. By becoming a member you can access Universum’s full report, which contains company-specific findings and custom insights and recommendations that are critical when it comes to developing your employer branding strategy.

WANT TO LEARN MORE?


What is this?

Contact us

http://bit.ly/20v0bBF


http://universumglobal.com/contastic/

Survey specifics


67.328STUDENTS share views on

their career path and employers

Respondents are drawn from

137UNIVERSITIES...

DIFFERENT areas of study

141...and represent Armed with

233.841employer related EVALUATIONS, we help major brands understand their prospective talent.

Total number of respondents 67.328

Field Period: The survey for this ranking was carried out between January and April 2017.

Business 11.756

Engineering 20.310

Humanities/Liberal Arts/Education

11.403

Natural Sciences 5.156

IT 3.205

Health/Medicine 10.739

Law 4.759

The most attractive employers of 2017 – Business

1 Google

2 Banco do Brasil

3 Itaú Unibanco

4 Governo Federal

5 Banco Bradesco

6 Apple

7 Ambev

8 Netflix

9 The Coca-Cola Company

10 Grupo Santander

11 Microsoft

12 Petrobras

13 Nestlé

14 Rede Globo

15 Facebook

16 Banco Safra

17 Nike

18 Unilever

19 HEINEKEN

20 Samsung

21 Toyota

22 Natura

23 Johnson & Johnson

24 KPMG

25 Nubank


26 PwC (PricewaterhouseCoopers)

27 TAM-LatAm Airlines

28 BMW Group

29 Bank of America (BofAML)

30 Volkswagen Group

31 EY (Ernst & Young)

32 3M

33 GOL Linhas Aéreas

34 Honda

35 L'Oréal Group

36 IBM

37 Deloitte

38 Sony

39 adidas group

40 Vale

41 Votorantim

42 Embraer

43 Ford do Brasil

44 Red Bull

45 Editora Abril

46 PepsiCo

47 GM - General Motors

48 Bayer

49 J.P. Morgan

50 Gerdau

51 Walmart

52 Dell

53 SulAmérica Seguros

54 Procter & Gamble (P&G)

55 Bosch

56 Eletrobrás

57 Grupo Volvo

58 Deutsche Bank

59 Grupo Boticário

60 Odebrecht

61 John Deere

62 Intel

63 Goldman Sachs

64 The Boston Consulting Group (BCG)

65 Mondelēz International

66 GPA – Grupo Pão de Açúcar

67 Citi

68 BTG Pactual

69 General Electric (GE)

70 Riachuelo

71 Raízen

72 Lenovo

73 TOTVS

74 VLI Logística

75 Avon

76 Danone

77 Braskem

78 McKinsey & Company

79 Fiat Group

80 C&A

81 BASF

82 Cargill

83 Falconi

84 JBS

85 brf - Brasil Foods

86 Uber

87 Monsanto

88 ArcelorMittal

89 Daimler/Mercedes-Benz

90 Kraft Heinz Company

91 Souza Cruz - British American Tobacco

92 Renner

93 Siemens

94 Cielo

95 Caterpillar

96 CSN - Companhia Siderúrgica Nacional

97 SAP

98 Philips

99 Ferrero

100 Suzano Papel e Celulose

The most attractive employers of 2017 – Engineering

1 Petrobras

2 Governo Federal

3 Odebrecht

4 Google

5 Ambev

6 Vale

7 Apple

8 BMW Group

9 Embraer

10 Votorantim

11 Microsoft

12 Eletrobrás

13 Toyota

14 Volkswagen Group

15 Camargo Corrêa

16 Bayer

17 Nestlé




21 Andrade Gutierrez

22 Honda

23 Gerdau

24 Banco do Brasil

25 HEINEKEN


26 Ford do Brasil

27 Monsanto

28 Bosch

29 3M

30 Samsung

31 Braskem

32 Intel

33 Unilever

34 BASF

35 Siemens

36 Natura

37 Grupo Volvo

38 Caterpillar

39 IBM

40 John Deere

41 Rede Globo

42 Netflix

43 Itaú Unibanco

44 Facebook


46 Usiminas


48 Syngenta

49 Fiat Group

50 Sony

51 Shell

52 Raízen

53 ArcelorMittal


55 Dell

56 L'Oréal Group


58 WEG

59 Cargill


61 Schneider Electric

62 Banco Bradesco


64 Cyrela Brazil Realty

65 DuPont

66 PepsiCo

67 Gafisa

68 Red Bull

69 Leroy Merlin


71 Danone

72 Grupo Boticário

73 Falconi

74 Nike

75 Banco Safra

76 VLI Logística

77 Grupo Santander


79 DOW Chemical



82 Schlumberger

83 ABB

84 JBS

85 Nubank



88 Bain & Company

89 Lenovo

90 Philips

91 Groupe Renault

92 Ipiranga

93 Whirlpool

94 adidas group

95 Pirelli

96 Oxiteno

97 Avon


99 J.P. Morgan


The most attractive employers of 2017 – IT

1 Google

2 Microsoft

3 Apple

4 Facebook

5 IBM

6 Intel

7 Netflix

8 Dell

9 Oracle

10 Samsung

11 Sony

12 Governo Federal

13 Nubank

14 TOTVS

15 Banco do Brasil

16 Cisco Systems

17 Itaú Unibanco

18 SAP

19 Petrobras

20 Lenovo

21 Rede Globo

22 Banco Bradesco

23 BMW Group

24 Uber

25 Grupo Santander


26 Ambev


28 Hewlett Packard Enterprise

29 Nike

30 Embraer

31 Accenture

32 Toyota

33 HEINEKEN


35 Honda

36 Nestlé

37 Editora Abril

38 Banco Safra

39 Walmart

40 Ford do Brasil

41 Bosch


43 TIM Brasil

44 Vale

45 Siemens

46 3M

47 Volkswagen Group

48 Red Bull


50 Cielo

51 Telefonica / Vivo

52 Deloitte

53 PepsiCo

54 Eletrobrás

55 Odebrecht

56 Ericsson


58 adidas group


60 Philips

61 Unilever

62 Bayer


64 Natura

65 Gerdau

66 Deutsche Bank

67 Grupo Volvo

68 Citi

69 Groupe Renault

70 ArcelorMittal


72 L'Oréal Group

73 C&A


75 Fiat Group


77 Riachuelo

78 J.P. Morgan

79 Claro

80 Braskem


82 Votorantim

83 Michelin

84 KPMG


86 Whirlpool

87 Caterpillar

88 Raízen

89 Renner

90 John Deere


92 ADP

93 BASF

94 Leroy Merlin


96 Schlumberger


98 Goldman Sachs


100 BTG Pactual

The most attractive employers of 2017 – Natural Sciences

1 Petrobras

2 Governo Federal

3 Bayer

4 Google

5 Ambev

6 Natura

7 Vale

8 Nestlé

9 Banco do Brasil

10 Monsanto

11 Microsoft

12 Apple


14 Unilever

15 Netflix

16 HEINEKEN

17 Eletrobrás

18 L'Oréal Group

19 Syngenta

20 BASF

21 Grupo Boticário


23 Itaú Unibanco

24 Banco Bradesco

25 Shell


26 Votorantim

27 Cargill

28 Facebook

29 Samsung

30 Danone

31 JBS

32 Embraer

33 IBM


35 DOW Chemical

36 Sony


38 3M

39 Avon

40 DuPont

41 Odebrecht

42 Rede Globo

43 Intel

44 Braskem

45 Grupo Santander

46 Usiminas

47 Raízen

48 John Deere

49 PepsiCo

50 Dell


52 Banco Safra


54 Nubank

55 Toyota

56 Ipiranga

57 Pfizer

58 Nike

59 Red Bull

60 Volkswagen Group

61 Schlumberger

62 Editora Abril



65 Honda

66 Oxiteno


68 BMW Group

69 Gerdau

70 Roche

71 ArcelorMittal

72 adidas group


74 Colgate-Palmolive


76 Lenovo



79 Bosch

80 Ford do Brasil


82 Uber

83 Siemens


85 Ferrero

86 Deutsche Bank

87 Fiat Group


89 Caterpillar

90 Walmart

91 Novartis


93 Goldman Sachs

94 Philips

95 Deloitte

96 Oracle


98 VLI Logística

99 GSK - GlaxoSmithKline


The most attractive employers of 2017 – Humanities/Liberal Arts/Education

1 Google

2 Netflix

3 Governo Federal

4 Rede Globo

5 Editora Abril

6 Apple

7 Facebook

8 Microsoft

9 Banco do Brasil

10 Petrobras


12 Nike

13 Itaú Unibanco

14 Banco Bradesco

15 Nestlé

16 adidas group

17 HEINEKEN

18 Ambev


20 Samsung

21 Natura

22 Sony


24 Grupo Santander

25 L'Oréal Group


26 Unilever

27 Vale

28 Red Bull

29 Nubank


31 Grupo Boticário

32 Odebrecht

33 C&A

34 Riachuelo

35 Embraer

36 Volkswagen Group

37 Leroy Merlin

38 Toyota

39 Eletrobrás

40 Renner

41 Votorantim

42 BMW Group

43 PepsiCo

44 Avon

45 IBM

46 3M

47 Banco Safra

48 Dell

49 Honda


51 Uber

52 Camargo Corrêa

53 Ford do Brasil

54 Intel

55 Bosch

56 Bayer

57 Gerdau


59 Lenovo

60 Ferrero

61 Walmart

62 Danone

63 LVMH Moët Hennessy Louis Vuitton




67 Grupo Volvo



70 Deutsche Bank

71 Cyrela Brazil Realty


73 Gafisa


75 Raízen

76 Fiat Group

77 ArcelorMittal


79 TOTVS

80 KPMG

81 Philips



84 Braskem

85 Cielo




89 Usiminas

90 Falconi

91 J.P. Morgan

92 BASF

93 Deloitte

94 TIM Brasil

95 John Deere


97 Philip Morris International


99 JBS

100 Claro

The most attractive employers of 2017 – Law

1 Governo Federal

2 Google

3 Banco do Brasil

4 Apple

5 Petrobras

6 Netflix

7 Banco Bradesco

8 Itaú Unibanco

9 Microsoft

10 Rede Globo

11 Facebook

12 Grupo Santander


14 Ambev

15 Banco Safra

16 BMW Group


18 Nike

19 Samsung

20 HEINEKEN

21 Toyota

22 Nestlé


24 Volkswagen Group

25 Nubank


26 Odebrecht

27 Sony

28 Vale


30 Editora Abril

31 Eletrobrás


33 Honda

34 L'Oréal Group

35 Ford do Brasil

36 Votorantim

37 adidas group

38 Unilever

39 Deutsche Bank

40 Embraer


42 Dell

43 Camargo Corrêa

44 Red Bull


46 Grupo Volvo


48 Bayer

49 Natura

50 IBM

51 Intel


53 Walmart



56 Uber

57 Gerdau



60 J.P. Morgan

61 Deloitte


63 PepsiCo



66 KPMG

67 3M

68 Lenovo

69 Fiat Group

70 Shell

71 John Deere

72 Bosch

73 Grupo Boticário

74 Goldman Sachs


76 Monsanto

77 Philip Morris International

78 Ferrero

79 JBS

80 TIM Brasil

81 Usiminas

82 Groupe Renault


84 C&A

85 Citi

86 Raízen

87 TOTVS

88 BASF



91 Braskem

92 ArcelorMittal

93 Cielo

94 Cargill

95 Ipiranga

96 Hewlett Packard Enterprise

97 Avon

98 Pfizer

99 Siemens


The most attractive employers of 2017 – Health/Medicine

1 Governo Federal

2 Bayer

3 Nestlé

4 Google

5 Petrobras

6 Johnson & Johnson

7 Apple

8 Rede Globo

9 L'Oréal Group

10 Ambev

11 Netflix

12 Natura

13 Unilever

14 Banco do Brasil


16 Danone

17 Pfizer

18 Nike

19 Roche

20 Microsoft

21 Grupo Boticário

22 Colgate-Palmolive

23 adidas group

24 Banco Bradesco

25 Facebook


26 3M

27 HEINEKEN

28 Vale

29 Novartis


31 Avon

32 JBS

33 Red Bull


35 Itaú Unibanco

36 Samsung


38 PepsiCo

39 Editora Abril


41 Monsanto

42 Walmart

43 GSK - GlaxoSmithKline

44 Ferrero

45 Grupo Santander

46 Eletrobrás

47 BMW Group


49 Embraer

50 Sony


52 Toyota

53 Honda

54 Nubank


56 Odebrecht

57 Ford do Brasil

58 Volkswagen Group

59 IBM

60 BASF

61 Votorantim

62 Braskem

63 Cargill


65 Siemens


67 Banco Safra

68 C&A


70 Usiminas


72 Gerdau


74 ArcelorMittal

75 Dell

76 Intel

77 Uber

78 Bosch

79 Raízen

80 DOW Chemical

81 Renner

82 Grupo Volvo

83 Philips

84 Riachuelo

85 Fiat Group

86 Syngenta

87 Shell




91 John Deere


93 Lenovo

94 Caterpillar


96 Ipiranga


98 Oxiteno

99 TOTVS

100 Groupe Renault

Career aspirations


TALENT GOALSWhich of these career goals are most important to you?

Up to 3 career goals could be chosen.

PREFERRED INDUSTRIESIn which industry would you most like to work after graduating?

Up to 3 industries could be chosen.

16%

20%

23%

26%

30%

31%

33%

51%

56%

0% 10% 20% 30% 40% 50% 60%

To be autonomous or independent

To be a technical or functional expert

To be competitively or intellectually challenged

To be a leader or manager of people

To be entrepreneurial or creative/innovative

To have an international career

To be dedicated to a cause or to feel that I am serving a greater good

To be secure or stable in my job

To have work/life balance

8%

8%

10%

11%

11%

12%

12%

16%

18%

21%

0% 5% 10% 15% 20% 25%

Health Care Services

Auditing and Accounting

Software, Computer Services, Multimedia Development, Digital…

Arts, Entertainment and Recreation

Construction and Civil Engineering

Management and Strategy Consulting

Industrial engineering and manufacturing

Educational and Scientific Institutions

Banks

Public Sector and Governmental Agencies

Software, Computer Services, Multimedia Development, Digital Entertainment


Where do I go from here?

Hopefully you have learned something new about Brazil’s employment landscape, and the qualities students want from an employer. But this is just the first step in thinking strategically about employer branding and attracting the talent you need to embrace the future.

Through the high-level data contained in the full report, members can uncover areas of weakness and identify demand they might not know existed. Armed with this comprehensive information, you have the ability to make real and positive change and, most importantly, position your organization as a highly attractive employer.

Learn more

Want to know more about our insightful data? We recommend you to start with Universum Access!

Universum Access is a strategic tool that allows you to explore every facet of our talent research, powered by a comprehensive framework of attributes to give tremendous granularity. With Universum Access, you can:

• Access to Universum data and much more,

• Stay abreast of the latest trends with exclusive content,

• Build an Employer Brand and a communication strategy that will attract and retain the right talent.



http://universumglobal.com/access/


About us

Universum is the global leader in employer branding, During our 25+ years we have established ourselves in 60 markets throughout the globe and our diverse workforce is physically present in 20 countries.

Our services include actionable research, strategic advisory, data driven communication and social media solutions for talent branding, sourcing and analytics.

A trusted partner to over 1.700 clients, including many Fortune 500 companies, as well as global media partners that publish our annual rankings and trend reports.

We work with over 2.000 universities, alumni groups, and professional organizations to gather insights from students and professionals in order to advise employers on how to attract and retain talent that fits their culture and purpose. On an annual basis Universum surveys over1.500.000 students and professionals worldwide.

Learn more Did your company rank in the top 100? Contact us to receive your badge.



http://universumglobal.com/contastic/

brazil’s most attractive employers 2017governance40.com/.../12/...2017_brazil___students.pdfsurvey...

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