brazil world cup infographic (ibr2014)

1
Yes No change 50% 19% Infrastructure investment Better broadband Greater influx of tourists of sports other than Sponsorship football 42% 26% 10% 6% Increase in traffic 31% 29% FOREIGN INVESTMENT 5 INFRASTRUCTURE 10 CONSTRUCTION 20 TOURISM 52 JOBS 3 What sector of the economy will benefit most from hosting the World Cup? (%) 600,000 Visitors cities 12 matches 64 teams 32 100 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 90 80 70 60 50 40 30 20 10 Do you think that hosting the World Cup will result in the Brazillian economy growing faster? (% yes) 2012 23% 2013 15% 2014 11% Q4- 2012 37% 44% 40% 35% 36% 27% Q1- 2013 Q2- 2013 Q3- 2013 Q4- 2013 Q1- 2014 What will be the most enduring legacy of hosting the World Cup in your city? 40% © 2014 Grant Thornton International Ltd. ‘Grant Thornton’ refers to the brand under which the Grant Thornton member firms provide assurance, tax and advisory services to their clients and/or refers to one or more member firms, as the context requires. Grant Thornton International Ltd (GTIL) and the member firms are not a worldwide partnership. GTIL and each member firm is a separate legal entity. Services are delivered by the member firms. GTIL does not provide services to clients. GTIL and its member firms are not agents of, and do not obligate, one another and are not liable for one another’s acts or omissions. www.gti.org Curious Agency 1403-06a Does your company plan to increase investment because of the World Cup? (% yes) How will the World Cup affect Brazil? Do you expect your profits to rise due to Brazil hosting the World Cup? Will the stadium being built in your city be well used after the World Cup? (% yes) Will you watch the matches being held in your city, regardless of Brazil’s performance? We have been asking businesses in Brazil about their hopes and expectations for the 2014 FIFA World Cup through the Grant Thornton International Business Report (IBR) since the beginning of 2012. Economic optimism Has stadium construction disrupted daily life? (% Yes) How has it created disruption?

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Page 1: Brazil World Cup Infographic (IBR2014)

Infrastructureinvestment

Infrastructureinvestment

Infrastructureinvestment

42%

42%

Betterbroadband Better

broadband

Better

Yes No change

broadband

10%

10%

Greater influxof tourists Greater influx

of tourists

Greater influxof tourists

26%

26%

of sportsother than

Sponsorship

football

of sportsother than

Sponsorship

football

sports othersponsorship of

than football

6%

6% 50%19%

42%

26%

10%

6%

Infrastructureinvestment

Infrastructureinvestment

Infrastructureinvestment

42%

42%

Betterbroadband Better

broadband

Better

Yes No change

broadband

10%

10%

Greater influxof tourists Greater influx

of tourists

Greater influxof tourists

26%

26%

of sportsother than

Sponsorship

football

of sportsother than

Sponsorship

football

sports othersponsorship of

than football

6%

6% 50%19%

42%

26%

10%

6%

FOREIGNINVESTMENT

5INFRASTRUCTURE

10CONSTRUCTION

20TOURISM

52JOBS

3

Less business

Morecrime

More noisepollution

Increasein traffic

2% 3% 4%31%

29%

What sector of the economy will benefit most from hosting the World Cup? (%)

What sector of the economy will benefit most from hosting the World Cup? (%)

FOREIGNINVESTMENT

5INFRASTRUCTURE

10CONSTRUCTION

20TOURISM

52JOBS

3

Less business

Morecrime

More noisepollution

Increasein traffic

2% 3% 4%31%

29%

What sector of the economy will benefit most from hosting the World Cup? (%)

What sector of the economy will benefit most from hosting the World Cup? (%)

FOREIGNINVESTMENT

5INFRASTRUCTURE

10CONSTRUCTION

20TOURISM

52JOBS

3

Less business

Morecrime

More noisepollution

Increasein traffic

2% 3% 4%31%

29%

What sector of the economy will benefit most from hosting the World Cup? (%)

What sector of the economy will benefit most from hosting the World Cup? (%)

600,000Visitors

teams32

cities12

matches64

600,000Visitors

teams32

cities12

matches64

600,000Visitors

teams32

cities12

matches64 600,000

Visitors

teams32

cities12

matches64

100

Q12012

Q22012

Q32012

Q42012

Q12013

Q22013

Q32013

Q42013

Q12014

90

80

7060

50

40

30

20

10

Do you think that hosting the World Cup will result in the Brazillian economy growing faster? (% yes)

2012

23%

2013

15%

2014

11%

Do you think that hosting the World Cup will result in the Brazillian economy growing faster? (% yes)

100

Q12012

Q22012

Q32012

Q42012

Q12013

Q22013

Q32013

Q42013

Q12014

90

80

7060

50

40

30

20

10

Do you think that hosting the World Cup will result in the Brazillian economy growing faster? (% yes)

2012

23%

2013

15%

2014

11%

Do you think that hosting the World Cup will result in the Brazillian economy growing faster? (% yes)

100

Q12012

Q22012

Q32012

Q42012

Q12013

Q22013

Q32013

Q42013

Q12014

90

80

7060

50

40

30

20

10

Do you think that hosting the World Cup will result in the Brazillian economy growing faster? (% yes)

2012

23%

2013

15%

2014

11%

Do you think that hosting the World Cup will result in the Brazillian economy growing faster? (% yes)

40%

Q4- 2012 37%

44%

40%

35%

36%

27%

Q1- 2013

Q2- 2013

Q3- 2013

Q4- 2013

Q1- 2014

What will be the most enduring legacy of hosting the World Cup in your city?

What will be the most enduring legacy of hosting the World Cup in your city?

40%

Q4- 2012 37%

44%

40%

35%

36%

27%

Q1- 2013

Q2- 2013

Q3- 2013

Q4- 2013

Q1- 2014

Yes No change

50%19%

Infrastructureinvestment

Betterbroadband

Greater influxof tourists

of sportsother than

Sponsorship

football

42%

26%

10%

6%6%

Increasein traffic

31%29%

FOREIGNINVESTMENT

5INFRASTRUCTURE

10CONSTRUCTION

20TOURISM

52JOBS

3

What sector of the economy will benefit most from hosting the World Cup? (%)

600,000Visitors

cities12

matchesmatches646464

teams32

100

Q12012

Q22012

Q32012

Q42012

Q12013

Q22013

Q32013

Q42013

Q12014

90

80

7060

50

40

30

20

10

Do you think that hosting the World Cup will result in the Brazillian economy growing faster? (% yes)

2012

23%23%23%23%

2013

15%15%15%15%

2014

11%11%11%11%

Q4- 2012 37%

44%

40%

35%

36%

27%

Q1- 2013

Q2- 2013

Q3- 2013

Q4- 2013

Q1- 2014What will be the most enduring legacy of hosting the World Cup in your city?

40%

© 2014 Grant Thornton International Ltd. ‘Grant Thornton’ refers to the brand under which the Grant Thornton member fi rms provide assurance, tax and advisory services to their clients and/or refers to one or more member fi rms, as the context requires. Grant Thornton International Ltd (GTIL) and the member fi rms are not a worldwide partnership. GTIL and each member fi rm is a separate legal entity. Services are delivered by the member fi rms. GTIL does not provide services to clients. GTIL and its member fi rms are not agents of, and do not obligate, one another and are not liable for one another’s acts or omissions.www.gti.org

Curious Agency 1403-06a

Does your company plan to increase investment because of the World Cup? (% yes)

How will the World Cup affect Brazil?

Do you expect your profi ts to rise due to Brazil

hosting the World Cup?

Will the stadium being built in your city be well used after the World Cup? (% yes)

Will you watch the matches being held in your city, regardless

of Brazil’s performance?

We have been asking businesses in Brazil about their hopes and expectations for the 2014 FIFA World Cup through the Grant Thornton International Business Report (IBR) since the beginning of 2012.

Economic optimism

Has stadium construction disrupted daily life? (% Yes)

How has it created

disruption?