brazil water purifiers market forecast and opportunities, 2020

M a r k e t I n t e l l i g e n c e . C o n s u l t i n g

Brazil Water Purif iers Market Forecast & Opportunities , 2020

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I n d u s t r y B r i e f

Brazil Water Purifiers Market to Surpass USD550 million by 2020

Ascending water contamination and increasing health awareness among consumers isdriving water purifiers market in Brazil

According to recently published report, “Brazil Water Purifiers Market Forecast &Opportunities, 2020”, water purifiers market in Brazil is forecast to cross USD550 million by2020. Growing water consumption, poor water quality, rising health awareness andincreasing urbanization are the major factors driving water purifiers market in the country.Moreover, contamination of water supplied by municipalities due to pipeline leakages orother issues associated with water transportation network is another factor boostingadoption of water purifiers, especially offline water purifiers, in Brazil.

Water purifiers market is segmented into Offline, Reverse Osmosis (RO) and Ultraviolet (UV)water purifiers. During 2010-14, Offline water purifiers segment accounted for the largestshare in the country’s water purifiers market. The segment is anticipated to continue itsdominance through 2020 on account of increasing penetration of offline purifiers among lowand middle income households due to their low cost and easy maintenance.

“On account of uneven distribution of water resources in the country, south east and northeast regions of Brazil have been experiencing shortage in supply of clean drinking water.Consequently, the adoption of water purifiers in the country has increased significantly overthe last five years and this trend is expected to continue through 2020.”, said Mr. KaranChechi, Research Director with TechSci Research a research based global managementconsulting firm.

T a b l e o f C o n t e n t s

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1. Research Methodology

2. Analyst View

3. Product Overview

4. Global Water Purifiers Market Outlook

5. Brazil Water Scenario

6. Brazil Water Purifiers Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value & Volume

6.2. Market Share & Forecast

6.2.1. By Type

6.2.2. By Sales Channel

6.2.3. By Region

6.2.4. By Company Type

7. Brazil Offline Water Purifiers Market Outlook



7.2. Technological Dynamics

8. Brazil UV Water Purifiers Market Outlook




9. Brazil RO Water Purifiers Market Outlook


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10. Trade Dynamics

11. Policy & Regulatory Landscape

12. Market Dynamics

12.1. Drivers

12.2. Challenges

13. Trends & Developments

13.1. Innovation in Filtration Media

13.2. Strong Capex in Water Treatment

13.3. Rising E-Commerce Industry

13.4. Combination Water Purifiers

13.5. Increasing Penetration of Potable Water Purifiers

13.6. Growth in Bottled Water Market

14. Brazil Economic Profile

15. Competitive Landscape

15.1. Whirlpool Corporation

15.2. Unilever

15.3. Hoken International Company

15.4. Cerâmica Stéfani S.A.

15.5. IBBL S.A.


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15.6. Europa Group

15.7. Lorenzetti S.A.

15.8. Industry & Trade Electric and Electronic Gehaka

16. Strategic Recommendations

17. About Us & Disclaimer

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Manufacturers Interviewed

Cerâmica Stéfani S.A., Lorenzetti S.A., Europa Group, IBBL S.A. and Whirlpool

R e s e a r c h M e t h o d o l o g y

Baseline Methodology:

For the study, TechSci Research has gathered information through primary research with respondents in

manufacturing companies across the globe, followed by external validation of the information by interviewing

distributors. We also gathered insights through exhaustive search of credible paid databases and our internal

database. Our team of analysts has then prudently evaluated all the collected information and presented it in

chronological order to depict a meaningful and comprehensible picture of the Brazil water purifier market.

While compiling the data, we have also validated all the collected information from multiple sources and data

warehouses, in order to present accurate and precise information of the concerned industry. The information has then

been verified with primary research surveys with competitors as well as distributors to arrive at logical figures.

Sources : Company Websites, National Water Agency, Company Annual Reports, Factiva, One Source and News Articles

S a m p l e D a t a - S n a p s h o t

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Figure 2: Brazil Percentage of Rural & Urban Population with Access

to Safe Water, 2007-2012

10%20%

30%40%

50%60%

20.0%40.0%

60.0%80.0%

100.0%120.0%

2007 2008 2009 2010 2011 2012

Rural Urban

Figure 3: Brazil Water Purifiers Market Size & Forecast, By Value (USD

Million), By Volume (Thousand Units), 2010-2020F

10 20 30 40 50 60 70 80 90 100 110

100 200 300 400 500600

700800

9001000

1100

2010 2011 2012 2013 2014 2015E 2016F 2017F 2018F 2019F 2020F

Market Size (USD Million) Market Size (Thousand Units)

Figure 6: Brazil Water Purifiers Market Share & Forecast,

By Type, By Volume, 2010-2020F

2010 2011 2012 2013 2014 2015E2016F2017F2018F2019F2020F

RO UV Offline

State of Acre

State of Amazonas

State of Roraima State of

Amapa

State of Para

State of Rondonia

State of Mato

Grosso

State of Mato Grosso Do Sul

State of Goias

(Brasilia)

State of Rio Grande Do Sul

State of EspíritoSanto

State of Parana

State of Sao Paulo

State of Rio De Janeiro

State of Minas Gerais

State of Tocntins

State of Bahia

State of Maranhao

State of Piaui

State of Ceara

State of Rio Grande Do

Norte

State of Santa Catarina

State of Paraiba

State of Pernambuco

State of Alagoas

State of Sergipe

North

North East

South East

South

Central West

Figure 10: Brazil Regional Distribution, By States

2014

2015

2015

Types of POU

Water Purifiers

Based on Technology

Membrane based

Water Purifiers

Ultraviolet

Water Purifiers

Gravity/Offline

Water Purifiers

POU Water Purifiers Classification, By

Technology

Figure 16: Brazil Offline Water Purifiers ASP,

2014-2020F (USD per Unit)

10.0

20.0

30.0

40.0

50.0

60.0

70.0

2014 2015E 2016F 2017F 2018F 2019F 2020F

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R e p o r t O r d e r i n g

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Electronic Access - Single User License $2200

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Report Price

Report Name: Brazil Water Purifiers Market Forecast and Opportunities, 2020

http://www.techsciresearch.com/3537

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A b o u t U s & D i s c l a i m e r

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Disclaimer:The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is madethat it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from varioussources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness ofany information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially statesthat it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts,can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internalconsumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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brazil water purifiers market forecast and opportunities, 2020

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