branson airport status report
TRANSCRIPT
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July Stakeholders Meeting
Executive Directors Report
September - 2011
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The Goal !!!
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Current Branson Demand
3
Approximately 8mm annual visitors
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Hotel Room Comparison
Source: Smith Travel Research, official area websites; Amusement Weekly Magazine **Does not include condominium totals 4
0
20000
40000
60000
80000
100000
120000
140000
Current Hotel Rooms for Peer Cities
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Approximately 1 million people live within a 90-minute drive of Branson
Source: Branson Airport
90 MINUTES
30 MINUTES
60 MINUTES
Population by Time Zone:
120,000 within 30 minutes
520,000 within 60 minutes
1 million within 90 minutes
Drive Time Zones To/From Branson
Branson Demographics
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Benefits to the community
Frontier, AirTran and the Airport have Contributed $75K tolocal charities in 2011 (cash, airline tickets and events atthe airport)
Ad equivalence generated for Branson = $2.1 million in
2010 and $500K so far in 2011, plus ad equivalence fromCo-op program with the CVB.
Local Travel Savings Low Fares to Most Major Cities!!!
$3.5 million (In 2010, 35K locals used the airport and saved
conservatively $100) Economic Benefits from 2010
$35 million visitor spending
973 jobs created
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Budget - 2011
How are we doing compared to Budget???
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Budget Performance
Available Seats
Actual through July 98.6%
Actual + Projected for year 95.9%
Enplanements
Actual through July 88.3%
Actual + Projected for year 86.5%
Revenues
Actual through July 92.1%
Actual + Projected for year 93.4%
Operating Expenses
Actual through July 86.0%
Actual + Projected for year 92.6%
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Current Air Service
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Air Service Development
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Bransons two major airlines, AirTran and Frontier, make up the vast majority of the
capacity and was up 72% in June 2011 as compared to June 2010
Branson Daily Seats by Carrier and MarketInception through July 2011
215
527
0
50
100
150
200
250
300
350
400
450
500
550
600
FL BWI
FL ATL
F9 MKE
F9 DEN
Sep09 Nov09 Jan10 Mar10 May10 Jul10 Sep10 Nov10 Jan11
Total
Jul09May09
FL MCO
306
FL MDW
Mar11 Jul11May11
72%
FL MKE
AirTran and Frontier
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12Source: APGDat internet based aviation data portal
AirTran continues to increase overall capacity at Branson adding service to three new
destinations at the end of May 2011, namely to Houston, Chicago, and Baltimore
AirTran Daily Seats at Branson by MarketInception through July 2011
AirTran Airways
215
247
390
0
50
100
150
200
250
300
350
400
450
Jul11May11Mar11Jan11Nov10Sep10Jul10May10Mar10Jan10Nov09Sep09Jul09May09
57%
FL MCO
FL MDW
FL HOU
Total
FL ATL
FL BWI
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13Source: APGDat internet based aviation data portal. 2010 visitation Data
Bransons Top 20 AirTran Cities over Atlanta
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14Source: APGDat internet based aviation data portal
Frontier Airlines
Frontier has increased to daily A319 service on Branson to Denver in Mid April 2011,
thereby increasing total capacity to Denver by 140% from June 2010
Additionally, in 2011 Frontier has continued with Milwaukee service and started service in
Austin, and Phoenix.
Branson Daily Seats Frontier to DenverInception through July 2011
57 56
7073
6976
71
57
42 42
137
140
0
10
20
30
40
50
60
70
80
90
100
110
120
130
140
May11Mar11Jan11Nov10Sep10Jul10May10Mar10
61
45
Jul11
20
140%
F9 began BKG-DEN with
4x/wk service
on E90Seasonal pull-
downs
F9 increases
service to
daily on A319
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Bransons top 10 Cities over Denver
Source: APGDat internet based aviation data portal
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What Happens in 2012
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Future Route Map
?
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Enplanements - 2010
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2,000
4,000
6,000
8,000
10,000
12,000
14,000
January February March April May June July August September October November December
Yearly Total = 91,292
AT F9 BAE Total
Jan June = 30,690 July Dec = 60,602
2011 E l b M h
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2011 Enplanements by MonthYearly Total = 124,703
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
January February March April May June July August September October November December
Jan June = 37,870 July Dec = 86,833
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1st and 2nd Quarter 2012
Enplanements
Jan June 62,871
0
5000
10000
15000
20000
25000
January February March April May June
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PFP Estimates
December 2011 Payment (For Jan 2011 Jun 2011Activity) Estimated Deplanements 37,870 X 60% = 22,722 22,722 Visitors X $8.24 = $187,229
June 2012 Payment (For Jul 2011
Dec 2011Activity) Estimated Deplanements 86,833 X 67% = 58,178 58,178 Visitors X $8.24 = $479,387
December 2012 Payment (For Jan 2012 Jun 2012Activity) Estimated Deplanements 62,871 X 60% = 37,723 37,723 Visitors X $8.24 = $310,834
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125,000
Air Service Projections