brandz top 100 most valuable chinese brands 2016 infographic
TRANSCRIPT
BrandZ™ Top 100 Most Valuable Chinese Brands 2016 Total Brand Value
$525.6 BILLION TOP 100
TOTAL VALUEINCREASED
13%FIRST TIME: Market-driven brands comprise over half the value of theBrandZ™ China Top 100.
Five of the Top 10 brandsare market-driven
$82.1 BIL.
1
TECHNOLOGYMarket-Driven
24%
TELECOM PROVIDERSState-Owned
$57.2 BIL.
22%
RETAIL Market-Driven
$47.6 BIL.
3-20%
BANKSState-Owned
$34.3 BIL.
4-1 %
TECHNOLOGYMarket-Driven
$26.8 BIL.
5-13%
BANKSState-Owned
$19.7 BIL.
6-6%
TECHNOLOGYMarket-Driven
$18.5 BIL.
7NEW
BANKSState-Owned
$16.2 BIL.
85%
INSURANCEMarket-Driven
$15.6 BIL.
941%
INSURANCEState-Owned
$15.5 BIL.
1053%
TOP 10 MOST VALUABLE CHINESE BRANDS
CATEGORY VALUE CHANGES
NEWCOMER BRANDS OVERSEAS REVENUE
7 15 31 52 69Technology - Market-Driven
76Baby Care - Market-Driven
81So� Drinks - Market-Driven
93Jewelry Retailer - Market-Driven
98Airlines - Market-Driven
99Cars - State-Owned
Mizone
Retail - Market-Driven Real Estate - Market-Driven Technology - Market-DrivenYouku Tudou
Personal Care - Market-Driven
Three brands derived at least half of their revenue from overseas business.
Revenue % from International Business $ Total Brand Value
68% 50%62%
PersonalCare
61%
$1.6 Bil.Total Category Value
3Brands
JewelryRetailer
61%
$2.0 Bil.Total Category Value
4Brands
RealEstate
50%
$14.4 Bil.
10Brands
Total Category Value
Insurance
44%
$40.6 Bil.
6Brands
Total Category Value
Airlines
39%
$11.5 Bil.
5Brands
Total Category Value
TravelAgencies
39%
$2.0Bil.
2Brands
Total Category Value
Cars
38%
$2.6Bil.
3Brands
Total Category Value
Technology
32%
$141.1 Bil.
10Brands
Total Category Value
HomeAppliances
31%
$8.5 Bil.
7Brands
Total Category Value
Alcohol
30%
$20.8 Bil.
11Brands
Total Category Value
Furniture
29%
$462 Mil.
1Brand
Total Category Value
Hotels
11%
$1.1 Bil.
3Brands
Total Category Value
Healthcare
5%
$5.8 Bil.
3Brands
Total Category Value
Education
3%
$1.4 Bil.
2Brands
Total Category Value
Food & Dairy
3%
$15.0 Bil.
6Brands
Total Category Value
Banks
3%
$98.8 Bil.
9Brands
Total Category Value
Retail
-2%
$61.0 Bil.
4Brands
Total Category Value
Oil & Gas
-15%
$23.4 Bil.
2Brands
Total Category Value
Catering
-29%
$342 Mil.
1Brand
Total Category Value
Apparel
-46%
$1.3 Bil.
3Brands
Total Category Value
Baby Care
NEW
$460 Mil.
1Brand
Total Category Value
So� Drinks
NEW
$398 Mil.
1Brand
Total Category Value
Top 100 Rank
Top 100 Rank
Top 100 Rank
Top 100 Rank
TelecomProviders
$70.9 Bil.
3Brands
Total Category Value
-1%
TOP 10 RISERS
1
273%
$2.8 billionMarket-DrivenBrand Value Rank 32Technology
$1.9 billionMarket-DrivenBrand Value Rank 40Technology
81%
LETV
370%
$411 millionState-OwnedBrand Value Rank 80Insurance
468%
$3.3 billionMarket-DrivenBrand Value Rank 26Retail
559%
$389 millionMarket-DrivenBrand Value Rank 82Home Appliances
659%
$273 millionState-OwnedBrand Value Rank 95Home Appliances
754%
$2.5 billionMarket-DrivenBrand Value Rank 33Home Appliances
853%
$15.5 billionState-OwnedBrand Value Rank 10Insurance
951%
$11.5 billionState-OwnedBrand Value Rank 13Alcohol
1049%
$724 millionMarket-DrivenBrand Value Rank 63Home Appliances
Brand Value $3.8 billionState-OwnedTechnology
Brand Value $1.5 billionMarket-DrivenTechnology
Brand Value $18.5 billionMarket-DrivenTechnology
16 CATEGORIES 5 CATEGORIES NEW 2 NEW CATEGORIES
1 2 3 5 6 7 8 9 104 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 2729
2830
3132
3334
3536
3738
3940
4142
4344
4546
47
4849505152535455 W565758596061626364656667686970717273747576777879
10090
9192
9394
9596
9798
9980
81
8283
8485
8687
8889
TOP 100
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