brandvertisor.com - #advertising #startup #pitch #ads #rtb
TRANSCRIPT
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TeamTeam
Nedko Nedkov, CEONedko Nedkov, CEOMarketing.PR.B2B.Marketing.PR.B2B.
Petar Telbiyski, CTOPetar Telbiyski, CTODevelopment. Front End. Development. Front End.
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Transparency in advertising. Where traffic comes from?
How to find the best publisher to put ads on?
How to start with Programmatic Buying & RTB advertising?
Problem / OpportunityProblem / Opportunity
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Investor Pitch Deck OutlineSolutionSolution
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Market Size & ValidationMarket Size & Validation
Advertising agencies in US: Advertising agencies in US: 65, 02765, 027IbisworldIbisworld18 % of SEO Experts moved to paid traffic in 201518 % of SEO Experts moved to paid traffic in 2015
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zzzUnit EconomicsUnit Economics
Google SEO Traffic: 1% CTR CAC $36 < LTV $45
B2B Mailing: 1.8% convert CAC $18 < LTV $25
Forum Campaigns: 300 % ROI CAC $16 < LTV $20
Direct Sales: 400 % ROI CAC $138 < LTV $200 Beta Marketplace CAC $208 < LTV
$290 Churn: 40 % ARPPU: $82 breakeven: 80 p users/m
Paying Users(8%) Acquisition:
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Competitive AdvantageCompetitive Advantage
Advertiser Segment : B2B & B2CAdvertiser Segment : B2B & B2C
Publisher Segment: MonetizationPublisher Segment: Monetization
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Thank YouThank You
Publishers
Advertisers
B2CB2B
Let’s build next advertising unicorn..Let’s build next advertising unicorn..