brands doing it right on #pinterest
DESCRIPTION
Pinterest is a visual social media platform that is great for any type of business to drive traffic to the website and ultimately grow their business. This @fhebadesign presentation will highlight some global brands that are doing it right on Pinterest. We will also provide some tips on how your business can uTRANSCRIPT
jamiespurrell, President & CEO
fhebadesign
Jamie Spurrell is the Founder, President and CEO of Fheba Design, Inc. With an extensive background in marketing & technology, Jamie’s passion and drive continues to be that of helping small to medium sized businesses make a lasting first impression with their marketing efforts. In his spare time, Jamie enjoys spending time with his two beautiful girls. He also loves sports, exercising and playing guitar.
Pinterest is a social media platform that has taken the Internet by storm. Whether you’re a small business or a large corporation , being present on this network is a MUST. The slide deck will will highlight some of todays global brands that are utilizing this visual platform to augment their digital marketing strategies and increase the awareness of their brands in the marketplace. The last slide will identify some key takeaways that will help you and your business use Pinterest to increase the awareness of your brand and ultimately the success of your business. Feel free to leave comments on how you are using Pinterest for your business.
NHL: National Hockey League
The NHL have done an excellent job at using Pinterest to develop the off-ice personalities of its star athletes. Its “Player Fashion: Off-the-ice” board highlights the latest fashions that have dawn some of its players over the years. Great board examples: 1. Player Fashion: Off-the-ice 2. #HockeyFightsCancer
Volkswagen USA
A century old automobile manufacturer who has always been known for effective marketing communications is no different on its Pinterest boards. They’ve created pins for everyone from the VW enthusiast to current VW owners Great board examples: 1. VW Enthusiast 2. Peace Love Volkswagen
The Home Depot
Home Depot, a Canadian home improvement retailer, offers it customers a place to get tips on becoming an expert at your craft. Great boards to inspire your next do-it yourself project as well. Great board examples: 1. #DIHWorkshop 2. Home Improvement 101
FedEx
FedEx has used Pinterest in very creative ways to communicate the tools it offers its existing customer base to highlighting the stories of how its products and services have assisted customers. Great board examples: 1. Special Deliveries 2. FedEx Tools
HDTV
HGTV, a media network geared toward the home and garden, use this social media platform brilliantly. Everything from decorating ideas and DIY projects to party ideas, this Pinterest business page is a must for any home and garden lover. Great board examples: 1. HGTV Kitchens 2. Handmade & DIY
Summary 1. As a brand on Pinterest, focus efforts on your employees and the
lives they live outside the confines of the business.
2. If your brand is already established in the marketplace, leverage that value to drive greater customer experiences. If your thinking about increasing brand value, get creative and offer value in your pins.
3. Pinterest is a great place to visually exemplify the knowledge and experience of your brand. Have you always wanted to become a thought leader in your industry? Well, here’s your chance. Get inspired!
4. Use specific pins to tell success stories of how your products or services have helped customers solve everyday problems.