BRANDS CHALLENGE : ENGAGING

ON YOUTUBE

Choreography

Movieclips

Sia Furler

The Voice

Psy

Physicalexercise

YogaCosmetics

Hair

Hairstyle

Color

Nail

Foundation

Long hairIce cream

Recipe

Cake

Chocolate

•

•

•

•

•

•

•

•

•

•

•

-25

25

75

125

175

225

275

325

375

-2 3 8 13 18 23 28 33 38 43

Na

tura

l vie

ws

/ vi

deo

Tho

usa

nd

s

Engagement for 1000 views

Identifying YouTube target audiences

SelectingYouTube

influencers

Identifying topics for YouTuber’s video

Targetingpaid media towards selected

influencer audiences

™

1 2 3 4

55%

19% 15%5% 5% 1%

0%2%4%6%8%

10%12%14%

Co

sme

tics

Hai

r

Hai

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Co

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Lon

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er

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ga

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ion

Go

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Do

g

Go

Pro

Ch

arlie

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do

36% 43% 9% 3% 3% 2% 4%

BEAUTY MUSIC COOKING LIFESTYLE

SPORTWELLNESS

FASHION OTHERS

LIFE STYLE FASHION

SPORTWELLNESS

0% 5% 10% 15% 20% 25% 30% 35% 40%

AVERAGE

Movieclips

Sia Furler

Video blog

Cosmetics

The Voice

Choreography

Fashion

Recipe

Cake

Nail

Physical exercise

Long hair

Hair

Psy

Chocolate

Hairstyle

Foundation

Ice cream

Color

Yoga

% of women 25-44 in total views of the topic

0%5%

10%15%20%25%

CO

SMET

ICS

HA

IR

HA

IRST

YLE

CO

LOR

NA

IL

FOU

ND

ATI

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AIR

CH

OR

EOG

RA

PH

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MO

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CLI

PS

SIA

FU

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R

THE

VO

ICE

PSY

ICE

CR

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REC

IPE

CA

KE

CH

OC

OLA

TE

VID

EO B

LOG

PH

YSI

CA

L EX

ERC

ISE

YO

GA

FASH

ION

55% 19% 15% 5% 5% 1%

BEAUTY MUSIC COOKING LIFESTYLE

SPORTWELLNESS

FASHION

Topic share of totalspecialized topics

FASHION

86

57

14

2

-4

-11

-11

-30

-36

-44

-60

-77

-100 -80 -60 -40 -20 0 20 40 60 80 100

•

•

0 200 000 400 000

AsmaMakeUp

LOdoesmakeup

Lilith Moon Fr

Mon Blog de Fille

Tartofraises nail art

eppcoline

EmmyMakeUpPro

noemiemakeuptouch

LufyMakes YouUp

elsamakeup

Sandrea26France

Kihou

Sananas

Caroline & Safia - Mode,…

EnjoyPhoenix

First 30 days views/video on the cluster

0 200 000 400 000 600 000

kevitou

David Markosy

Lionel Vero Danseur…

SoniaSoupha

Thomas Bimai

TvGhettoStyle

OFF.tv

Victor Podcast

Jiggy HeyCrew

Cover Garden Touch

FlorinaPerezOfficiel

CEDRYCK.I

Guillaume Lorentz

AYA LEVEL

YANIS MARSHALL

First 30 days views/video on the vertical (000s)

•

•

•

♡

0 50 000 100 000

NotreFamille.com Cuisine

Chocmiel

Albarock

750grammes

cuisinerapide

Ma fleur d'oranger

Marmiton

Eatcleanfit2a

SoUrbanGirl

Manue Maquillage

style tonic

Hervé Cuisine

Elsalifeandvlogs

GeorgiaSecrets

FastGoodCuisine

♡

♡

0 100 000 200 000 300 000 400 000

ElviNotFound

OnePassionTwoSisters

Djulicious

Eimadolly

Knoetzie

Noemie TVChannel

Ameliecara01

Clara Channel

Elsalifeandvlogs

Caroline Safia Vlog

Push Your Pink

WaRTeK Vlog

EnjoyVlogging

Horia

Sandrea26France

0 10000 20000 30000 40000

vivelafitness

YogaCoaching

Minute Forme

Doctissimo

Apn9a

FitnessBienEtre

Sissy MUA

Eatcleanfit2a

0 100 000 200 000 300 000

GaLi Videostars

ashadedview

Léa BDavisBeauty

DazzlingDrew

Adriannetrends

lecoindelodie

natamelie

EmmyMakeUpPro

PerfectHonesty

Danaëmakeu p

Push Your Pink

noemiemakeuptouch

Caroline & Safia - Mode,…

Sananas

Jenesuispasjolie

% organic views watch time % engagement

0 20 000 000 40 000 000 60 000 000 80 000 000

Alfred Dunhill

GIVENCHY

Hermès

Yves Saint Laurent Beauty

Giorgio Armani Beauty

Louis Vuitton

Chanel

Christian Dior

Paid views Natural views

0 4 000 000 8 000 000 12 000 000 16 000 000

Eyeslipsface fr

Benefit Cosmetics France

Estée Lauder France

Biotherm

Sephora France

Birchbox France

larocheposay

BourjoisFrance

Vivelle Dop

Guerlain

Vichy France

Dove France

Mixa

Lancôme France

Gemey-Maybelline

L'Oreal Paris

Paid views Natural views

0 10 000 000 20 000 000 30 000 000 40 000 000 50 000 000

MAC Cosmetics

Aveda

Diesel

Clinique

AmorAmorbyCacharel

Revlon

Pantene

COVERGIRL

Paco Rabanne

Paid views Natural views

0 2 000 000 4 000 000 6 000 000 8 000 000 10 000 000

MMsFrance

DanoneFrance

Volvic France

Guy Demarle Officiel

cartenoireFerrero Rocher France

DanetteFrance

Knorr France

Côte d'Or Chocolat

MoulinexFR

So Choco Officiel

Fleury Michonperrier

lesannoncescarambar

Milka France

Paid views Natural views

0 1 000 000 2 000 000 3 000 000 4 000 000

Undiz

LesMagasinsU

TheDpamTV

La Redoute N°1 des…

Cache Cache France

Uniqlo France

SARENZA

NAF NAF Paris

KiabiCOM

Paid views Natural views

0 10 000 000 20 000 000 30 000 000 40 000 000 50 000 000 60 000 000

Pimkie

Elie Saab

Timberland

Pepe Jeans London

lululemon

H&M

Lacoste

Victoria's Secret

Paid views Natural views