brands can make friends too

© 2008 Social Intent, LLC

Brands can Make Friends Too

1.0 - The Opportunity 2.0 - Consumers Are Waiting 3.0 - Social Media Strategy 4.0 - About Social Intent 5.0 - Our Promise 6.0 - How We Work 7.0 - Program Development 8.0 - Our Services 9.0 - Social Applications Best Practices 10.0 - Senior Team


The

Opp

ortu

nity

1

Social Media is a term for a plethora of technologies, tools and strategies that leverages the connectedness of people.

New tools appear every day which makes the market seem chaotic for marketers and corporations.

However, there are amazing opportunities for companies that manage to see the forest for the trees.


Con

sum

ers

Are

Wai

ting

Consumers are waiting for brands to engage:

–  Three on four of US online adults now use social tools to connect with eachother1

–  85 percent of US consumers believe companies should interact with them via social media2

–  1/3 of hard-to-reach consumers (ages 18-34) and 1/3 of the wealthiest households believe companies should actively market to them via social networks2

1 Forrester research, October 2008 2 “Business in Social Media” Study, 2008 Cone.


Soci

al M

edia

Str

ateg

y Social Media offers an inexpensive way for organizations and brands to:

•  Create brand awareness

•  Generate leads

•  Introduce a product/campaign

•  Improve reputation

•  Collect data/content

•  Keep an ongoing dialogue with

customers

What’s your Social Media Strategy?

3

Organizations from the Humane Society to Dunkin’ Donuts have Facebook Pages


Abo

ut U

s

Social Intent builds custom technologies and programs that help companies leverage the social web to ‘friend’ customers and achieve their marketing and business goals.

4


Our

Pro

mis

e

–  Make sense of your opportunities from social sites like Facebook, MySpace and YouTube to niche communities like LinkedIn and Eons.

–  Align your marketing with established online social media conventions.

–  Uncover opportunities that span marketing & sales, recruiting and product development.

–  And finally build your applications in ways that harness network effects to get better the more people use them!

We will help you:

5


How

We

Wor

k

6

Discovery

Business Model

Marketing Goals

Project Resources

•  Business Model –  Organizational Facts

–  Core Offering & Customers

–  Sales & Business Model

–  Environmental Factors

•  Marketing Status –  Strategic Goals

–  Brand Promise

–  Competitive Landscape

–  Existing & Previous Efforts

•  Project Resources –  Budget & Personnel Allocations

–  Materials & Content

–  Design & Branding Requirements

–  Technical & Functional Requirements

How we work:


Prog

ram

Dev

elop

men

t

7

Program Development

Define

Develop

Deploy

Debrief

•  Define –  Propose candidates for programs

–  Outline schedule with benchmarks

and cost estimates

–  Define a metrics & measurement plan

•  Develop –  Design, build & test program

components

–  Frequent reviews to make certain that

client expectations are met

•  Deploy –  Implementing the solution and ensure

it scales to expected traffic levels

–  Collecting performance metrics

•  Debrief –  Analyze results & recommend next

steps

How we work:


Our

Ser

vice

s •  Social media strategy

  Opportunity identification   Educate stakeholders   Outline outreach and engagement programs

•  Social application development   Social network applications (Facebook, MySpace, Eons, OpenSocial, Orkut, Ning, etc.)   Google Gadgets   iPhone applications   New platform development

•  Develop content for online audiences   Copywriting   Audio & Video production (via partners)

•  Social marketing & application distribution   Design Interactive Ads (Social Ads)   Media buying   Installs buying   PR (via partners)

8


Soci

al A

pplic

atio

ns B

est P

ract

ices

  Offer experiences that drive user actions in line with your marketing goals

  Build programs around a ‘what’s in it for the user’ paradigm

  Enable users to communicate your story through established social media channels and conventions

  Track, measure, analyze & optimize (set aside funds for mid-course tweaks)

  Constantly seed traffic – viral doesn’t just happen •  Reach influencers

•  Buy installs

  Tout your success. Nothing breeds success like success •  Marketing & PR

  Build an opt-in database of participants •  Complete with measurements of each person's influence level. A person's influence level should be

based on that person's connectivity, propensity to share your content and ability to drive action among the people with whom they share.

•  Multi-channel value of identifying your vocal & engaged influencers: priceless

  Keep your influencers engaged •  Give them reasons to keep engaging and sharing - reward them for doing so

9


Seni

or T

eam

Vidar Brekke, CEO –  Past positions: Strategist at Ogilvy, VP Marketing at

JPMorgan, VP Marketing Linkstorm, Strategist/Creative Director Kurani Interactive.

–  Clients: Coca-Cola, IBM, Vonage, Cisco, General Motors, American Express, Wal-Mart, E*Trade

Vineel Shah, CTO –  Past positions: Senior Technical Yahoo at HotJobs,

Manager of Software Development at MTV Online, Software Developer/architect at iVillage, Citibank, ProgrammableWeb.

www.socialintent.com 30 Christopher St. Suite 4C. New York, NY 10011

[email protected] +1 (646) 465-2965

10

brands can make friends too

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