brands are boring. here's why

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Brands are boring Jon Silk In2 Summit, London, 20th May 2014

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Jon Silk speaking at the Holmes Report In2 Summit in London.

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Page 1: Brands are boring. Here's why

Brands are boringJon Silk

In2 Summit, London, 20th May 2014

Page 2: Brands are boring. Here's why

You’re a person.

Page 3: Brands are boring. Here's why
Page 4: Brands are boring. Here's why
Page 5: Brands are boring. Here's why
Page 6: Brands are boring. Here's why
Page 7: Brands are boring. Here's why

A brand is an idea.

Page 8: Brands are boring. Here's why

“A brand is a shortcut to emotions you’ve felt about the same product before.” Someone important

Page 9: Brands are boring. Here's why

A brand is a shortcut to an idea.

Page 10: Brands are boring. Here's why
Page 11: Brands are boring. Here's why

A brand is a symbol of a shortcut to an idea.

Page 12: Brands are boring. Here's why

A third of Europeans are more likely to buy from a company they follow on social media. Source: IAB

Page 13: Brands are boring. Here's why
Page 14: Brands are boring. Here's why

BORING

Page 15: Brands are boring. Here's why

Tone is your most important brand asset.

Page 16: Brands are boring. Here's why
Page 17: Brands are boring. Here's why
Page 18: Brands are boring. Here's why
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Brands are boring. Make sure yours doesn’t get left behind.

Page 22: Brands are boring. Here's why
Page 23: Brands are boring. Here's why

Thanks!@jonsilk

In2 Summit, London, 20th May 2014