Welcome to our webinar…

Personal Branding…Branding Yourself with an

ePortfolio

Webinar Topics• Why it is necessary to stand-out of the crowd in

2010 • Why traditional job searching techniques aren't

productive anymore.• Concept of "branding" yourself.• Basic principles of marketing YOU as a product• Branding Through Social Networking Media • Pros and cons of video resumes • Why Executive Dynamos ePortfolio qualifies

as guerilla marketing that will work for you

Why it is necessary to stand-out of the crowd in 2010

• Much more competition in the marketplace.• The marketplace is now global.• Technology is changing faster in the last 1 – 2 years than it has in the whole last decade.•Government regulation & mandates• Your competition is getting technologically savvy and current• Resume screeners are multi-generational• Recruiters influence

Why it is necessary to stand-out of the crowd in 2010

• Shrinking Job Tenure•US Dept of Labor: today employees change jobs every 2 years; change companies every 3 years and change industries every four years.•ExecuNet survey: corporate leaders are changing every 3.6 years down from 4.1 years in 2002.•Some positions change more rapidly like CMO’s changing every 2 years in the world’s Top 100 branded companies.•More project-based work

Why it is necessary to stand-out of the crowd in 2010

In this dynamic environment, the time you have to make your distinctive mark is less than ever!

You must be crystal clear about the value that you bring to your employer.

The 1st 100-day plan once reserved fro CEO’s is something that you need to bring to every new assignment.

Why traditional job searching techniques aren't productive anymore.

TRENDS• Networking vs. advertising for jobs = cost savings• Less use of major job boards like Monster & CareerBuilder = cost savings & time savings• Generational Differences about networking• Unemployment rates rising•Less jobs available in certain industries

Why traditional job searching techniques aren't productive anymore.

TRENDS• Different Use of Technology• Recruiters and Career Coaches impact upon

the job search process• Perception of being passive candidate or

active

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Reaching the Reactive Job Market• Job Ads

– Job Boards– Company Websites– Newspapers– Recruiter Ads

• Respond with– Resumes– Cover Letters– Networking Contacts– Follow Up Calls

Covers 25-40% of the Job Market

Proactively Address the Hidden Job Market

C Suite/Senior Management

• Growth Opportunities• Expansion• Talent Gaps• Performance Issues• Ability to Create a New Position• Referrals to Other C Suite Players

Represents 60-75% of the Job Market

Your Response Must Be

• Tailored• Crisp• Set You Apart– Establish a brand– Accomplishment

focused– Secure Interview or

informational meeting

“How Did He (She) Do That!”

On Target

Concept of "branding" yourself.

• A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.

• If your resume and presentation looks just like the person that was in the position before you or after you, then you are not unique therefore not branded.

Concept of "branding" yourself.• A brand is a set of differentiating promises that

link a product to its customers.• In personal branding, you clearly communicate

the unique promise of value that you have to offer.

• In your case, your past accomplishments should predict your future accomplishments with this new employer. Only your accomplishments are unique and thus make up your “branding” or differentiating promises about you.

Basic principles of marketing YOU as a product

• YOU are a product with features & benefits.• YOU must be sold like a product.• YOUR message/ branding has to be clear,

concise and memorable. Unique promises!• Hiring YOU must be seen as either one of the

following:– Person that will make them money. Lots of money.– Person that will save them money. Lots of savings.– Person that will greatly improve over the prior

Branding Statements• I am known by my bosses and peers as the “go-to Project Manager” if it had to be done on time.• I am the CFO and strategic financial partner to our CEO and we work for a Fortune 100 company that builds better mousetraps.•“Ours is a pretty recognizable brand name. Originally it was "Jerry's Guide to the World Wide Web" but we settled on "Yahoo"." - Jerry Yang

How to Develop Your Branding Statements

• Vision – what you see possible for the external world

• Purpose – your role in reaching the vision• Goals – measurable and objective quantifying

your successful course towards Vision• Values – where and what you place emphasis

on as to important in the grand scheme of it all• Passions – what you think, you become

What Really Counts?

• All that really counts is what they think when it comes to branding!

– Personal branding tips:• Before you attempt to brand yourself, get feedback.• Get a mentor• What do your friends, family and peers think are your

best attributes? What are you “known for”?• What has your boss said in your past performance

reviews? What are you past accomplishments?

The Art of Social Networking and Branding Yourself with

• Opportunity to be found– Whether you are looking for work, – advertising your service/trade, or – just wanting to social network and stay in touch.

• Opportunity to be part of a group(s)• Opportunity to Stand-Out and to “Brand”

Yourself– Promote your expertise, talent or interests– Articles, blogs, webinars, question & answers– Be a “go-to” person

Why?

Branding and Marketing Yourself –Employer Contact Strategies

Start In the C-Suite

It’s a Product Sales & Marketing Call/VisitShift to Middle Management

Make the Gatekeeper You Friend

Pros and cons of video resumes CONS

•Discrimination•Communication abilities lacking both verbally and body language•Some employers will not utilize for fear of being challenged during turn-downs

Pros and cons of video resumes

PROS•Showcase & spotlight your communication skills•Showcase charisma & personality•Prove technologically savvy & current•Stand-Out above the others•Offer more in way of creativity•Gain allegiance out of the Assistant

Why Executive Dynamos ePortfolio qualifies as guerilla marketing that will

work for you • Will make you Stand-Out• Will demonstrate your superior

communication skills• Will demonstrate your creativity• Will allow you to follow-up direct calls or

directly email market yourself to the C-suite or Senior level Human Resources.

Utilizing Your e-Portfolio

The Tool to Set you Apart • Shows leading edge technology

skills and savviness• Communicates Your Brand• Emphasizes Accomplishments • Leads the Viewer to Talents and

Transferable Skills• Prepares you for the Interview

• You have only one chance to make a great initial impression and that must be done in the first 30 to

60 seconds.

• Therefore, your video is your 30-second “branding” statement.

1 out of 99 resumes on the average fall into the “yes”-pile immediately.

The remainder go into the “maybe” –pile or the “no” pile immediately.

Are in the upper 1%

•Your Executive Dynamos Career Coach will be involved in helping you.•You can edit the ePortfolio as many times as you wish.•You can make multiple ePortfolios and multiple resumes for the same price•More valuable when coupled with Career Coaching and Consult

Ready to order your ePortfolio?Go to: www.executivedynamos.com

Go to Order Form or Plans and decide which plan is best for you.

Stand Out and Get Ahead of the Competition!

www.executivedynamos.com636.875.5089

Thank You!Questions?

Roger Manning, President Career Coach / Recruiter

rdm@executivedynamos.comroger@manningsearchgroup.com

636.447-4900 ext. 302