branding yo self - talent lab yvr 2016
TRANSCRIPT
BRANDINGYO SELF JOIN THE CONVERSATION : #TALENTLABYVR
Everything you wanted to know (and more) about:
A L I T T L E A B O U T M E
@JILLIANWALKERBy Day: Building teams & things in video games
By Eve: Distraught that The Good Wife is ending
Favourite Social Platform forBecoming a Better Human Being:
Favourite Social Platform for Branding,Engagement & Short Attention Spans:
Favourite Social Platform for Laughing a Ton &Generally Being Confused:
Snapchat
LETS TALKBRANDING...
J O I N T H E C O N V E R S A T I O N : # T A L E N T L A B Y V R
"WHETHER YOU LIKE ITOR NOT, YOU HAVE APERSONAL BRAND."- @GARYVEE, CEO VAYNERMEDIA
J O I N T H E C O N V E R S A T I O N : # T A L E N T L A B Y V R
THEBASICS
J O I N T H E C O N V E R S A T I O N : # T A L E N T L A B Y V R
Average vs. Purpose
Branding
Reputation
Social Platforms
Giving Back
Self-Promotion vs.Being a Leader
"WHAT PEOPLE WANTTO SEE IS RECRUITERSHAVING A VOICE, BEINGTHEMSELVES, ANDEMPLOYEES BEING ABLETO DO THAT AS WELL."- @MATTCHARNEY, RECRUITING DAILY
J O I N T H E C O N V E R S A T I O N : # T A L E N T L A B Y V R
THE VALUEADD
J O I N T H E C O N V E R S A T I O N : # T A L E N T L A B Y V R
Your Brand (& Future!)
Your Employer's Brand
Relationship Building
Talent Pipeline
Growth & Development
Opportunity
WHAT DO YOU NEEDTO DO?
J O I N T H E C O N V E R S A T I O N : # T A L E N T L A B Y V R
J O I N T H E C O N V E R S A T I O N : # T A L E N T L A B Y V R
GET STARTED ON SOCIALDecide if you're ready
Identify what "branding" means to you
Reevaluate your online presence
Get up to speed on the basics
Listen and learn (on repeat)
Be purposeful about what you share
Engage, engage, engage
Show gratitude and send thank you's
DISTRIBUTION VS.STORY-TELLING.
J O I N T H E C O N V E R S A T I O N : # T A L E N T L A B Y V R
BADASSBRANDS
J O I N T H E C O N V E R S A T I O N : # T A L E N T L A B Y V R
@stacyzapar
@joelgascoigne
@timsackett
@thisislars
J O I N T H E C O N V E R S A T I O N : # T A L E N T L A B Y V R
LIFE (& BRANDING) LESSONSYour brand doesn't matter if you're not doing the work
#dothework
Always be real, authentic and you
Lead with your heart
Talk about what you know
Transparency always wins
Be open-minded (ie. "what the hell is peach?")
Never, ever, ever, automate
Play nice #dontbeajerk
FOUR WORDS.
J O I N T H E C O N V E R S A T I O N : # T A L E N T L A B Y V R
C O N T I N U E T H E C O N V E R S A T I O N : # T A L E N T L A B Y V R
#REALTALK RESOURCES
@JILLIANWALKER
@HEY-JILLIAN
First, watch this video:
"Building a Personal Brand" on Udemy (2 hrs; $24!)
Then read these books:
"The Thank You Economy" and"Jab, Jab, Jab, Right Hook"
by Gary Vaynerchuck
Then read this:
"The Authentic Person's Guide to Self-Branding"in Fast Company
BOOM:
Now all you need to do is start.
YOU CAN FIND MEONLINE AT :