branding - what every business should know

Branding,What every businessshould know.

BRANDING, DESIGN & MARKETING

Every business has a choice.


Stand still orStand Out.



Lead or Follow.


Stagnate orinnovate.


Survive orthrive.


Differentiateor Die.


And always remember,Perception is reality.


So how do you build a profitablebusiness with an irresistible brand?


1. Sell something people actually want.


2. Deliver consistently on your promise.


3. Do it better than anyone else.3. Do it better than anyone else.


4. Create a brand identity thatpersonifies everything you stand for.


5. Tell them what they need to know.


6. Shape their perception of you.


7. Be consistent in style, messageand tone of voice.


And finally, always remember:


There is only one boss. The customer.And he can fire everybody in thecompany from the chairman ondown, simply by spending his moneysomewhere else.Sam Walton, Wal-Mart

There is only one boss. The customer.And he can fire everybody in thecompany from the chairman ondown, simply by spending his moneysomewhere else.Sam Walton, Wal-Mart


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branding - what every business should know

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