branding & visual identity update meeting... · branding & visual identity update. what is...
TRANSCRIPT
Presented to the State Transportation BoardCommittee of the Whole
April 18, 2018
Scott HigleyDirector of Strategic Communications
Branding & Visual Identity Update
What is a brand?
Brand Iconography
Brand Iconography
Brand Evolution: Examples
New visual identity introduced 2016
Brand Evolution: Examples
New visual identity introduced 2016
Brand Evolution: Delta Air Lines
1960s-1980s 1985 – 1991Interior cabin and flight documents only
1987-1995
Brand Evolution: Delta Air Lines
1995 - 2007
Brand Evolution: Delta Air Lines
2007 - Present
Brand Evolution: Delta Air Lines
• The red delta “widget” and typeface is strong• Typography is simple and streamlined, clean
and modern• No useless elements – a swift, agile, lean and
aerodynamic organization
Current GDOT Brand Identity
Introduced 2002
Dominant brand colors gold, blue and black
Current GDOT Brand Identity
Introducing…
A Team Effort
Primary
Secondary
Color Palate
Logo + Brand = Hand in Hand
• Establishment of strong brand standards and guidelines for use to ensure consistent presentation and usage everywhere
• Target introduction: Start of FY19• Gradual phase-in over time• “Transition by Attrition”
Next Steps: The Process
Comments? Questions?
Collectively we strive to put forth the best representation of GDOT, all times in all ways.
THANK YOU