branding style guide 2019 - atlonathe circular atlona badge is influenced by a mountain peak...
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BRANDING STYLE GUIDE2019
Questions? Email [email protected] 2
VERSIONS
PRIMARY LOGO
Stacked Version
Inline Version
The innovative nature of our Silicon Valley-based tech company is reflected in our logo. Our primary logo, shown here is a striking balance of Atlona Orange and 100% Black. To
accommodate various design and space requirements, it is available in two versions: Stacked and Inline. These logos are available at atlona.com/branding-resources.
NOTE: No “Connecting Technology” tag line -- retired 1/2018, see page 8
Questions? Email [email protected] 3
VERSIONS
SECONDARY LOGO
Stacked Version
Inline Version
Stacked Version
Inline Version
Flexibility is a hallmark of Atlona and accommodating your needs to represent our brand in a complimentary manner in your marketing is important to us. For these purposes, each
Atlona logo is available in two additional variants: 100% Black and 100% White. As shown here, this offers partners the ability to place the Atlona logo on a suitably contrasting
background. These logos are available at atlona.com/branding-resources.
Questions? Email [email protected] 4
OFFICIAL COLORS
PANTONE 165C
RGB 242 104 41
CMYK 0 73.61 94.9 0
WEB-SAFE HEX #FF6633
100% BLACK
100% BLACK
100% BLACK PMS 165C
COLOR
The circular Atlona Badge is influenced by a mountain peak accentuated with the letter “A” in the foreground. Symbolizing Atlona’s drive to be the pinnacle of the AV industry.
This Brand Badge is represented in Atlona Orange and must be represented consistently using one of the simple color methods outlined here.
White logo variants are 100% WHITE and Black variants are 100% BLACK
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MINIMUM SIZING
5/8”(16mm) 3/8”
(10mm)
SIZING
The Atlona logo is designed to make a statement. It is reflective of the power of our products and our partners. As such, it diminishes both when the logo is reproduced to the
point that the details are lost. These simple sizing guidelines are provided to ensure the Atlona logo presentation is maintained. No logo should be used below the minimum
size indicated.
Questions? Email [email protected] 6
MINIMUM CLEAR SPACEMinimum clear space around the Atlona logo must be maintained in all applications. No visual object, pattern or design element should intrude on the logo within .5 inches
(13mm) of the logo. All logos are provided with transparent backgrounds for optimum presentation impact. Designers are encouraged to keep the area behind the logo as free
from distracting elements as possible.
SPACING
1/2”(13mm)
1/2”(13mm)
1/2”(13mm)
1/2”(13mm)
1/2”(13mm)
1/2”(13mm)
1/2”(13mm)
1/2”(13mm)
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MINIMUM CLEAR SPACEMinimum clear space around the Atlona logo must be maintained in all applications. No visual object, pattern or design element should intrude on the logo within the size of the
“A” being placed around all sides. All logos are provided with transparent backgrounds for optimum presentation impact. Designers are encouraged to keep the area behind the
logo as free from distracting elements as possible.
MINIMUM CLEAR SPACE
SPACING
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USAGE
IMPROPER USAGE AND RETIRED LOGOSExamples of out-of-date, improper, and unauthorized usage and adjustments to the Atlona logo are below. If you have any questions about usage or application of the Atlona
logo, please contact Atlona Marketing at [email protected]
DO NOT use three dimensional renderings and apply 3D
effects to the logo
DO NOT use logo with “Connecting Technology”
underneath “Atlona”
DO NOT rearrange, scale, or split the components of the
logo.
DO NOT use the regular version of the logo as a
reversed logo. Use the provided versions only.
DO NOT distort, skew, stretch or otherwise tweak the
logo.
DO NOT use the logo in any color combination other
than those outlined in this style guide.
DO NOT deconstruct the logo. The “Atlona” word art is
not to be used without the circular Atlona Badge in the
correct placement.
Questions? Email [email protected] 9
TYPE FACE
ARIAL
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0
POWERPOINTThe type face for PowerPoint presentations is Arial.
MYRIAD PRO
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0
PRINTED MATERIALThe type face for printed material is Myriad Pro.
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Atlona is a leading global manufacturer of AV over IP distribution, connectivity, and control solutions. In an ever-changing industry, the company
has been designing and engineering innovative, award-winning products for a diverse range of residential and commercial AV and IT markets,
including education, business, government, entertainment, and healthcare.
Atlona’s products and services enable system designers, integrators, consultants, and installers worldwide to simplify installation, minimize
maintenance and maximize the versatility of premier automated control solutions. Backed by an award-winning 10-year warranty, Atlona’s
customer-driven products are designed and developed with the features, performance and reliability that leaders demand. More information
about Atlona is available at https://atlona.com/. Follow Atlona on Twitter at @Atlona.
ABOUT ATLONA
We are passionate about providing innovation to enable our customers’ ability to connect and collaborate with simplicity. We serve our
customers by providing support excellence, global presence, and agility.
OUR MISSION
OUR CORE VALUES: PRIIDEPROFESSIONAL
do what it takes to get
the job done
RESPECT
for yourself, your
customers, your peers
INTEGRITY
do what you say you’re
going to do
INNOVATION
think outside
the box
DIVERSITY
everyone’s opinion and
contributions matter
EXCELLENCE
the customer always
comes first
To be the go-to provider for audio visual connectivity needs in enterprise, higher education, corporate, government, and residential spaces
through innovative technological solutions.
OUR VISION
© 2019 Atlona Inc. All rights reserved. “Atlona” and the Atlona logo are registered trademarks of Atlona Inc. All other brand names and trademarks or registered trademarks are the property of their respective owners.
70 Daggett Drive, San Jose, CA USA 95134 | Telephone: +1.408.962.0515 | International: +41.43.508.4321 | atlona.com