branding strategy: fubon financial

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ONE TEAMONE FIRM

ONE GOAL

source: 1111 (2007)

Banking 500 2013

2013 2013 2013

181 7.2 AA-

186 6.7 AA-

394 2.1 A+

496 1.4 A+

497 1.4 A+

500 1.4 A+