Branding Strategy for Online Presence

Coby RichMarketing Director, Entrata

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Why Rebrand?

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Reasons to Rebrand• Outdated image

• Changing markets

• Repositioning

• Changing brand portfolio

• Broaden Audience

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• Expansion

• Differentiation

• Tech advantages

• Changing audience

• Broaden appeal

Reasons to Rebrand• Outdated image

• Changing markets

• Repositioning

• Changing brand portfolio

• Broaden audience

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• Expansion

• Differentiation

• Tech advantages

• Changing audience

• Broaden appeal

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Broaden Audience

Reasons to Rebrand• Outdated image

• Changing markets

• Repositioning

• Changing brand portfolio

• Broaden audience

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• Expansion

• Differentiation

• Tech advantages

• Changing audience

• Broaden appeal

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Broaden Appeal

Reasons to Rebrand• Outdated image

• Changing markets

• Repositioning

• Changing brand portfolio

• Broaden audience

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• Expansion

• Differentiation

• Tech advantages

• Changing audience

• Broaden appeal

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Streamline Identity

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The transition

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Social Impact

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Social Impact

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Engagement across social platforms up 70% during month of rebrand

Increased followers and fans by 5% across all platforms

Organic reach on Facebook 14,000+

Lessons learned

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Build (Upon) Your Brand

• (Re)establish your brand voice• Lock down your assets• Determine how you want to be

perceived• Focus on what you represent

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(Re)Establish Your Brand Voice

Lock Down Your Assets

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@entratasoftware

/entratasoftware

@entratasoftware

/entratasoftware

/entratasoftware

@prprtysolutions

/propertysolutionsinc

@propertysolutions

/propertysolutions

/propertysolutionsinc

What Residents Want

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What Residents Want

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Be Real

• Get your users to tell the story• Own your concept of the space

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Be Informative

• Tell influencers why you are rebranding• Keep message consistent across all

platforms

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Be Informative

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Consistent Messaging

Be Visual

• Showcase the new brand• Have your customers showcase brand

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Showcase

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Client Showcase

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Continue the Conversation

• Keep telling your story

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Build (Upon) Your Brand

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Be RealBe Informative

Be VisualContinue the Conversation

Connect With Me

@cobyrich @entratasoftware

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/in/cobyrich /in/entratasoftware

/user/entratasoftware

/entratasoftware

@cobyrich1 @entratasoftware

Q&A

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