branding, social media and your job search
TRANSCRIPT
Branding, Social Media
& Your Job Search
Sarah Rach-Sovich
Who hopes to…• Look for work for months, maybe
years?
• Find a job that you don’t really enjoy?
• Make a wage that doesn’t pay your bills?
• Be unemployed after college?
A house without
a foundation will stand, but for how
long?
• Personal branding• Google & You• Utilizing Social
Media
The process whereby people and
their careers are marked as brands.
Self-packaging
AssetsAppearance
KnowledgeUniquely distinguishable
Memorable
Your Brand Is…
That’s the bad news…What’s the good news?
While it is difficult to remove every stain…
Clean Up Your Act
• Play detective
• Start with content you created
Photos
Grammar and spelling mistakes
Take control of your Google results
Proof!
Social Media!!
Utilizing Social Media
• About Section• Life Events• Groups • Post…wisely
About Me Section
Life Events
Groups
Post…wisely
A word picture about
privacy settings
Tips1. Photo & Headline2. Connect3. Recommendations & Endorsements4. Groups & Companies5. Find Jobs
Do you know where people look first?
1. Photo
& Headline
2. Connect
3. Recommendations
& Endorsements
4.
4. Groups
& Companies
5. Find Jobs
Reminders• Don’t forget the SOCIAL aspect of
social networking & social media
• Find role models• Be positive!• Consistency is key
WorkForce Center
