branding moments - lean branding - leanux14 - bill beard - @writebeard
DESCRIPTION
With the introduction of Lean methodology and Lean UX, the way we approach branding has fundamentally changed. Gone are the extravagant ad campaigns. Bill Beard gives a talk at LeanUX14 on Lean Branding and how design teams can build brands within the product through what he calls, "Branding Moments." View the video here: http://buff.ly/1fMlAU0 Follow Bill: @writebeardTRANSCRIPT
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@writebeard
Branding Moments Bill Beard
BeardBranding.com
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@writebeard
What is a brand?
how a person feels about your product
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@writebeard
Mikey likes it!
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@writebeard
emotions drive our decisions
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@writebeard
Is that your grandma’s coat?
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@writebeard
“I am not a cow and refuse to be treated as such.”
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@writebeard
It doesn’t taste like
AN APPLE
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@writebeard
differentiation
loyalty
awareness
increase perceived value
increase revenue
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@writebeard
2918
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@writebeard
TASK COMPLETIONUX Enjoymen
t
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@writebeard
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@writebeard
your product
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@writebeard
Branding Moment
An interaction that provides an opportunity for a product to increase its likeability
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@writebeardSHIPFUCK IT
IT
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@writebeard
BIGLITTLE IDEAS
IMPACT
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@writebeard
Branding Moments
make failure fun
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@writebeard
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@writebeardINVALID
YOUR PASSWORD IS
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@writebeard
Sorry, that password didn’t work. Get more coffee and try again.
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@writebeard
Branding Moments
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@writebeard
Branding Moments
create the positive unexpected
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@writebeard
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@writebeard
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@writebeard
Branding Moments
cherish every click
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@writebeard
PASSIONATE
CUSTOMERS
CREATORSPASSIONATE
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@writebeard
@writebeard
Beardbranding.com
THANK YOU!