Essam AymanBranding & Marketing DirectorCitizenship DepartmentMicrosoft Egypt

Branding & Marketing Essentials and Definition

Marketing, Digital Marketing, AdvertisingMarketing is the big umbrella of all things.

Branding is actually the real umbrella of all things!

This is why we need brand. So,

What is branding?• Branding is not only about visuals.• Branding is all things together; the way

you look, the way you behave, the way you communicate with and the way you influence.

• 60% of your brand is visual. People care about first impression.

Exercise.

Brand yourself in 10 secs.

Brand elements.LogoTypographyColorGridsTilesPhotographyIllustrationIcons

The new Microsoft visual identity systemcapitalizes on our product experiences.It helps us be simple, clear, and direct.It elevates the content that matters most.It creates delightful connections.The visual elements—logo, typography, tiles,color, and imagery—make it easier to creatememorable internal and external communications.

Showcase.

Microsoft Visual Identity Guidelines.

Find it.Build it.Liquid it.

How to market yourbrand?

A successful steps to build your brand.1. Strategize. 2. Strict

adherence to corporate identity guidelines.

4. Integrated communication.

3. Choose a noble positioning.

5. Measurement and evaluation.

The evolution of your brand

Unknown Known Known for something

Known for things are different

Known for the thing I care about

Advocady

The marketing triangle1. Message – WHAT.2. Market – WHO.3. Media – HOW.

Successful marketing best practice.1. Take it personal.• Team Work.• Loyalty.• Talent than discipline.

2. Dig for real insights.• Customer will figure out your artificial insights.

3. Create culture.4. Don’t become so afraid of edging.5. Choose a platform.• It will be linked to customers.• Hitting the right nerve.

Liquid & linkedYour idea not made to suit a specific medium. It have to be much liquid to suit all media and link it together.TV, Social network, E-mail, Radio, Physical, etc.

The E-Marketing concept.• Refer to he use of internet and digital

media capabilities to help sell your product or service.

• Internet Marketing, Online Marketing, Web-Marketing are all named E-Marketing.

© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.