BRANDING IN GAMES

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A Game can have..

But non of these ensure it will become a BRAND…

.

• Logo

• Avatars

• Merchandising

“ So what exactly is a Brand?

Is how the player feels about it, the top of

mind emotion that creates in people…

Brands are identified by the connection of persons to deep feelings when they experience… Players are intuitive people.

So your game it is not what you say it is…

It´s WHAT THEY SAY IT IS.

“ Branding:

It´s a plan to position the brand of a company,

product or line at the top of mind of the consumers

creating a bridging experience…

Seems easy enough, right?

Let´s work on it…

It´s a plan to position the brand of a company at the top of

mind of the consumers creating a bridging experience…

here it´s the who, what, when, where, and how

It´s a plan to position the brand of a company at the top of

mind of the consumers creating a bridging experience…

here it´s the point of differentiation of your game and all the feelings & emotions it can produce

It´s a plan to position the brand of a company, at the top of

mind of the consumers creating a bridging experience…

Here are the channels, digital media or where you can find your target.

Here it´s the relationship to get a long lasting emotional commitment with the players.

It´s a plan to position the brand of a company at the top of mind

of the consumers creating a bridging experience…

It´s a plan to position the brand of a company at the top of mind

of the consumers creating a bridging experience…

Listening and answering, co-creating and involving.

SO…

Better now?

It´s the who, what, when, where, and how the point of

differentiation of a game produces some feelings & emotions to

be used in all the channels, digital media or where you can find

your target to generate a relationship and long lasting emotional

commitment with the players trough listening and answering, co-

creating and involving.

You need to get into the 5 areas of Branding.

• Differentiate

• Collaborate

• Innovate

• Validate

• Cultivate

Focus, Focus, Focus… It´s about identification and

who you think will be identified with your game.

Differentiate?

Collaborate?

BRAND DIY

It´s a conjoint effort to spread the voice and transmit trust

Try & Fail is the only solution.

You know when something is innovative if it scares as HELL!!!

Innovate?

1. ASK your players what would they do?

2. Make a small focus group before launching

3. If one player can´t verbalize your concepts you have

failed to communicate it.

Validate?

• It´s a process not a building, it is in constant movement in the brain of your players

• Brands are like people; they must change the clothes but not their character and values..

Cultivate?

Make it simple:

DOES OUR GAME LOOKS TOO BIG FOR THEM?

But is not enough

The more distributed a brand becomes the stronger

its management has to be.

And DO NOT stop learning