BRANDING IN THE DAYS OF

SOCIAL MEDIA

@rsenthilkumarLead Digital & Sales Strategy / Head – Operations mcube advertising LLC

Its one world…there’s no barrier in the social media…

Spot the difference?

Spot the difference?

One of the first ads by Coca Cola!

and yes we have come a long way!

So what’s changed?

TelevisionCable & DTHPressRadioCinema

539MILLION

448MILLION

349MILLION

158MILLION

76MILLION

MOBILE

7th MASS MEDIA

1500s:

PRINTING

1900s:

RECORDING

1910s: CINEMA 1920s: RADIO

1950s: TV 1990s:

INTERNET

India Internet Traffic: Desktop v/s Mobile

From inform to engage!

Coca Cola Shadow campaign

Digital first has come to stay!

Coca Cola Happiness Factory

Airtel Champions League

Be realtime!

Facebook Status change

Going social isn’t a choice!

The world list!

The India list!

The world list!

The India list!

The India list!

Some examples now!

Marathon goes digital!

Retail goes digital!

TESCO

Suzlon PALS

Some misses & unlikes!

The Kolaveri di case!

Possibilities are endless!

Q&A