Looking at the branding and identity of The Cab.

Branding In The Music Industry

• The Cab rely on their slightly rough image to appeal to their fans. Their style is notably understated and their branding shows simplicity (most of the images of the band and the artwork being in greyscale).

• The simple, seemingly casual dress also usually doesn’t stray from tones of black, white and grey.

• Similarly, their music videos are almost all set in greyscale.

Continuity

• The Cab have a clear brand identity throughout all of their products and promotional methods.

• They have a clear minimalistic theme throughout their image, cover designs and music videos. The clothing they choose to wear are always pretty basic black, skinny trousers and simple dark hoodies, usually with heavy, leather boots.