branding hacks - laura busche at the lean startup conference 2014
TRANSCRIPT
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A BRAND: THE STORY THAT CONSUMERS RECALL WHEN THEY THINK OF YOU.
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A LOST CAUSE?
"Injured Piggy Bank WIth C
rutches" by Ken Teegardin via Flickr (CC
BY-SA 2.0)
1. ETHNOGRAPHY (AKA: GO OUT THERE!)
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TAKE NOTE OF: - ACTIVITIES - ENVIRONMENTS - INTERACTIONS - OBJECTS - USERS
Christm
as shopping by christmasstockim
ages.com (C
C BY 3.0)
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2. TESTING VISUALS
Logo Sketches by VFS Digital D
esign via Flickr (CC
BY 2.0)
Pickfu
STEP 1 STEP 2
VerifyApp
3. NAME TESTING
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