branding: financial services firm
DESCRIPTION
Conducting a category audit, creating a brand positioning statement, developing a name and building a tagline for a Financial Services Firm.TRANSCRIPT
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FixedBrokerage
Fee!YOUR MONEY IN
GOOD HANDS!
Name, Logo & Tagline
Contents:
Company Background
Products
Category Audit
Brand Positioning
Company Background
1994 2002 2011
Established by the Indian Financial
Institution.Rs. 250 million
invested.Member of the
Templeton family.Impact Growth Fund, Rs. 29.9 billion assets.
Counted as a Fortune 500
company.Total assets world
wide of Rs. 300 billion.
“King of the Decade” – Barron’s Magazine.
Profit of 64.3 %.“Top Stock Pick – 10 years” – USA Today
“Best Financial House, 2010” – ICAI
“Most Esteemed Company, 2011” – Wall Street JournalTotal assets world
over of Rs. 840 billion.
Mortgage Insurance, E-
Broking, BSC, NSC, Bonds and Money Market coverage.
STARTED LEADERS PIONEERS
Products
Impact
Impact Gold Gilt Fund
Impact High Growth
Companies Fund
Impact Multiple
Yield Fund
Impact Asia Equity Fund
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CategoryAudit
Financial Service BrandsNAMENAME
TAGLINETAGLINE
DERIVED BRAND POSITIONINGDERIVED BRAND POSITIONING
SBI Capital Markets Limited
Powering your ambitious dreams into lucrative realities.
Expert. Experienced. Enabler.
Financial Service BrandsNAMENAME
TAGLINETAGLINE
DERIVED BRAND POSITIONINGDERIVED BRAND POSITIONING
Bajaj Capital Limited
Offering you unbiased, well researched need based advice for 45 years.
Always acting in your interest (%)
Financial Service BrandsNAMENAME
TAGLINETAGLINE
DERIVED BRAND POSITIONINGDERIVED BRAND POSITIONING
Housing Development Finance Corporation
Sar utha ke jiyo!
With You, Right Through.
Financial Service BrandsNAMENAME
TAGLINETAGLINE
DERIVED BRAND POSITIONINGDERIVED BRAND POSITIONING
Birla Global Finance Limited
The single destination to manage your wealth.
Your Dreams. Our Commitment.
Financial Service BrandsNAMENAME
TAGLINETAGLINE
DERIVED BRAND POSITIONINGDERIVED BRAND POSITIONING
ICICI Group
Markets on your fingertips
Hum hai nah
Financial Service BrandsNAMENAME
TAGLINETAGLINE
DERIVED BRAND POSITIONINGDERIVED BRAND POSITIONING
L & T Finance Limited
Lose your worries. Gain your freedom.
It’s all about imagineering
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Name, Logo& Tagline
Name & Logo
Tagline
YOUR MONEY
IN GOOD HANDS!
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BrandPositioning
Brand Positioning
Impact’s Fixed Low Brokerage: Fee Rs 500/-
SAVING YOUR MONEY IS ALL WHAT WE THINK OF!
Positioning Statement
Impact Yield Fund is the one mutual fund that provides clientele with Low Cost Brokerage Fee because we care about your future.
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Thank You!
Done By:Amrita Beri