branding concept idea for an architecture firm

28
©2012 Jackie Riley LAKE STREET ARCHITECTURE A Branding Concept

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Branding Concept proposal for an Architecture Firm.

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Page 1: Branding Concept Idea for an Architecture Firm

©2012 Jackie Riley

LAKE STREET

ARCHITECTUREA Branding Concept

Page 2: Branding Concept Idea for an Architecture Firm

©2012 Jackie Riley

Brand Positioning

Conceptual Review

Identity Design

Branding Collateral

Marketing Touch Points

Future Branding

Overview

Page 3: Branding Concept Idea for an Architecture Firm

©2012 Jackie Riley

BRAND POSITIONING

Page 4: Branding Concept Idea for an Architecture Firm

©2012 Jackie Riley

Lake Street Architecture is a premier, unique architecture firm that will collaborate, conceptualize, and simply refine quality design

Lake Street Architecture creates an collaborative atmosphere to foster the integration of different ideas as well as materials to accomplish the ideal architecture design.

for interested stakeholders.

Lake Street Architecture strives for timeless, sustainable design that is well-crafted and keeps a stakeholder’s budget in mind.

Positioning

Page 5: Branding Concept Idea for an Architecture Firm

©2012 Jackie Riley

CollaborationUnique Customers

“give life to the street”

Aesthetic Budget Aware

Strategy

Page 6: Branding Concept Idea for an Architecture Firm

©2012 Jackie Riley

CONCEPTUAL REVIEW

Page 7: Branding Concept Idea for an Architecture Firm

©2012 Jackie Riley

NatureSustainability

Client

WifeBrands BuildingHigh End Design

ArchitectureFutureCompanyHusband

Budget Friendly

Concept

Page 8: Branding Concept Idea for an Architecture Firm

©2012 Jackie Riley

IDENTITY DESIGN

Page 9: Branding Concept Idea for an Architecture Firm

©2012 Jackie Riley

Elements

Page 10: Branding Concept Idea for an Architecture Firm

©2012 Jackie Riley

Logo Design

Page 11: Branding Concept Idea for an Architecture Firm

©2012 Jackie Riley

Future building. Together we future build.

Slogan

Page 12: Branding Concept Idea for an Architecture Firm

©2012 Jackie Riley

BRANDING COLLATERAL

Page 13: Branding Concept Idea for an Architecture Firm

©2012 Jackie Riley

Stationery

Page 14: Branding Concept Idea for an Architecture Firm

©2012 Jackie Riley

Page 15: Branding Concept Idea for an Architecture Firm

©2012 Jackie Riley

Responsive Design

Page 16: Branding Concept Idea for an Architecture Firm

©2012 Jackie Riley

Portfolio

Page 17: Branding Concept Idea for an Architecture Firm

©2012 Jackie Riley

Vehicle Display

Page 18: Branding Concept Idea for an Architecture Firm

©2012 Jackie Riley

Exterior Signage

Page 19: Branding Concept Idea for an Architecture Firm

©2012 Jackie Riley

Exterior Signage

Page 20: Branding Concept Idea for an Architecture Firm

©2012 Jackie Riley

MARKETING TOUCH POINTS

Page 21: Branding Concept Idea for an Architecture Firm

©2012 Jackie Riley

Acadia DazeJuly 27th – 29th, 2012

Promotions

Page 22: Branding Concept Idea for an Architecture Firm

©2012 Jackie Riley

Acadia Daze

Page 23: Branding Concept Idea for an Architecture Firm

©2012 Jackie Riley

Time

Social Media

Assessment

Goals

Page 24: Branding Concept Idea for an Architecture Firm

©2012 Jackie Riley

FUTURE BRANDING

Page 25: Branding Concept Idea for an Architecture Firm

©2012 Jackie Riley

Page 26: Branding Concept Idea for an Architecture Firm

©2012 Jackie Riley

Page 27: Branding Concept Idea for an Architecture Firm

©2012 Jackie Riley

Page 28: Branding Concept Idea for an Architecture Firm

©2012 Jackie Riley

Thank you.