branding concept idea for an architecture firm
DESCRIPTION
Branding Concept proposal for an Architecture Firm.TRANSCRIPT
©2012 Jackie Riley
LAKE STREET
ARCHITECTUREA Branding Concept
©2012 Jackie Riley
Brand Positioning
Conceptual Review
Identity Design
Branding Collateral
Marketing Touch Points
Future Branding
Overview
©2012 Jackie Riley
BRAND POSITIONING
©2012 Jackie Riley
Lake Street Architecture is a premier, unique architecture firm that will collaborate, conceptualize, and simply refine quality design
Lake Street Architecture creates an collaborative atmosphere to foster the integration of different ideas as well as materials to accomplish the ideal architecture design.
for interested stakeholders.
Lake Street Architecture strives for timeless, sustainable design that is well-crafted and keeps a stakeholder’s budget in mind.
Positioning
©2012 Jackie Riley
CollaborationUnique Customers
“give life to the street”
Aesthetic Budget Aware
Strategy
©2012 Jackie Riley
CONCEPTUAL REVIEW
©2012 Jackie Riley
NatureSustainability
Client
WifeBrands BuildingHigh End Design
ArchitectureFutureCompanyHusband
Budget Friendly
Concept
©2012 Jackie Riley
IDENTITY DESIGN
©2012 Jackie Riley
Elements
©2012 Jackie Riley
Logo Design
©2012 Jackie Riley
Future building. Together we future build.
Slogan
©2012 Jackie Riley
BRANDING COLLATERAL
©2012 Jackie Riley
Stationery
©2012 Jackie Riley
©2012 Jackie Riley
Responsive Design
©2012 Jackie Riley
Portfolio
©2012 Jackie Riley
Vehicle Display
©2012 Jackie Riley
Exterior Signage
©2012 Jackie Riley
Exterior Signage
©2012 Jackie Riley
MARKETING TOUCH POINTS
©2012 Jackie Riley
Acadia DazeJuly 27th – 29th, 2012
Promotions
©2012 Jackie Riley
Acadia Daze
©2012 Jackie Riley
Time
Social Media
Assessment
Goals
©2012 Jackie Riley
FUTURE BRANDING
©2012 Jackie Riley
©2012 Jackie Riley
©2012 Jackie Riley
©2012 Jackie Riley
Thank you.