branding “branding on a budget” & how to implement review of “branded series” future of...
TRANSCRIPT
BRANDING“Branding on a Budget” & how to
Implement
Review of “Branded Series”
Future of Branding
What is Branding on a Budget?Agent likes the look of a product, Orders other
products with the same look or “Brand”.
Great example is Jana Farella
Implementing BOAB
Design Team will start creating similar looks to create more BOAB packages
Review of the “Branded Series”Agents are confused when selecting Branded
“Series”. Think it’s a “Custom” Branding Option.
Solution: Convert “Branded Series” to part of the “Branding on a Budget” “series”. Start promoting
“BRANDING” concept to our agents.
Branded Series
CustomBranding
Amount of orders (last 2 months)
3
53
2 Branding Options:
Custom Brand &
Branding on a Budget (includes “Branded Series”)
Future of Branding