branding beyond your logo: creating quality content for your shop
DESCRIPTION
A look at some unique ideas on how to create merchandise beyond logo wear to increase your brand recognition.TRANSCRIPT
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Branding Beyond Your Logo: Creating Quality Content For Your Shop
Lindsay Patross, Spreadshirt
June 21, 2007
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Agenda
1.Who Has a Brand? You Do!2.Why Think Beyond the Logo3.Good Design Takes Time4.Creating Cool Products5.Examples6.Share
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Who Has A Brand?
BandsBloggersTeamsWebsitesClubsOrganizationsMore…
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Why Brand?
“A brand represents many more intangible aspects of a product or service: a collection of feelings and perceptions about quality, image, lifestyle and status. It creates in the mind of customers and prospects the perception that there is no product or service on the market that is quite like yours.”
Source: http://www.va-interactive.com/inbusiness/editorial/sales/ibt/branding.html#7
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Why Merchandise Your brand?
Promote your podcasts, blogs, website– Let your listeners spread the word offline… in new places
Make money – Capitalize on the love for your brand… fans buy gear
Bring your online community offline – Keep people engaged… and meeting!... when they are away from the Internet
To get people buying and wearing your brand…Create Cool Merchandise
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Why Think Beyond The Logo
• More ways to connect your people to your brand
• Cool Merch for your fans to promote your brand/band/blog–Designs that make people look twice
• Sell More Stuff• Mix Up Your Product Assortment
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Good Design Takes Time
Take the time to create quality designs for your shopTake the time to make sure your product assortment makes sense–Find a balance between 5 and 500 items in your shop• Colors• Sizes
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Creating Cool Products
• Think about how you can describe your brand without saying your name– Initials/Codes–Simple Graphics–Sayings/Slogans
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Creating Cool Products
• Think about how you can describe your brand without saying your name– Initials/Codes–Simple Graphics–Sayings/Slogans
Let’s take a look at some examples…
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ORGANIZATION: Creative Treehouse
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ORGANIZATION: Creative Treehouse
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WEBSITE/FORUM: Crafster.org
Crafster.org lets their shoppers create the slogans.For their shop they created a graphics and let users create their own text.
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More Crafster
Collaboration between Crafters.org and their fans to create merch that sells and that the shoppers will wear.
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PODCAST: The Show with Ze Frank
Daily Video PodcastViewers are called “Sports Racers”Different versions of the duck
Black Flockon Black –very cool!
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BLOG: Overheard in New York
Shirts are made from text of postingLogo on the backWith so many different shirts, fans can buy multiple items
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TV SHOW: Edge TV
Could have simply put the logo on a shirt
But instead…
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TV SHOW: Edge TV
•Inside jokes from the show•URL on the back
•Funny production company shirts
“It takes balls to be a
feminist.”
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WEBSITE: I Hate Crocs
IhateCrocs.Blogspot.com
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More Crocs
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Share Your Ideas & Designs
Need help? Check out the “Help Me Design Cool Merch” thread in the Spreadshirt Forum–http://forum.spreadshirt.com/showthread.php?t=1878
We want to see what you create!
–Marketplace–Spreadshirt Flickr Group–Spreadshirt Forums