Branding and Social MediaBranding and Social Media

AndrAndré Natta, CMSMé Natta, CMSMYourTown AlabamaYourTown AlabamaSeptember 3, 2015September 3, 2015

First impressions?

Why?Why?

BrandingBranding Tells your community's story in its words, not others Highlights your unique attributes Helps community tell the same/similar story Helps give the community ownership

(They HAVE to be involved in the process)

BrandingBranding

““But I love New Orleans as a city for one reason: But I love New Orleans as a city for one reason: when you're standing on a corner in New Orleans when you're standing on a corner in New Orleans and look around, there is nowhere else in the and look around, there is nowhere else in the world you could possibly be. And that's true of world you could possibly be. And that's true of fewer and fewer cities around the globe."fewer and fewer cities around the globe."

Donovan RypkemaDonovan RypkemaPlaceEconomicsPlaceEconomics, 2009, 2009

Don't hide!

Social Media = Part of work planSocial Media = Part of work plan

≠≠

afterthoughtafterthought

What can you do?What can you do?

● Inform● Share ● Learn● Get feedback

(Remember, it's a TWO-WAY COMMUNICATION)

Why?Why?

ModerationModeration

● Establish terms of use– What will and will not be allowed– It's their conversation, but it's your community's space– Helps them feel more comfortable

● Create social media policy– Allows everyone managing accounts to be on the same page– Sets parameters for use by organization elsewhere

ToolsTools

● Account management– Tweetdeck – Twitter only– Hootsuite – Multiple profiles– Buffer – Multiple profiles

● Additional tools– Google Alerts (regular emails)– LinkTally.com

““Why?”Why?”

One more thing...One more thing...

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AndrAndré Nattaé Natta

@acnatta*@acnatta*

andre@urbanconversations.comandre@urbanconversations.com*Baseball season and Wednesday evenings = “talkative”*Baseball season and Wednesday evenings = “talkative”