branding and identitybranding and identity jenn jones, cae, iom . executive director/ceo....
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BRANDING AND IDENTITY
JENN JONES, CAE, IOM EXECUTIVE DIRECTOR/CEO
BRANDING AND IDENTITY
JENN JONES, CAE, IOM EXECUTIVE DIRECTOR/CEO
Presenter
Presentation Notes
STRATEGICALLY In reviewing CWEA materials, it was clear that there was not continuity in the visual identity of the organization nor the persona, or voice, of the organization. The visuals did not reflect the leadership, efficacy, expertise, goals and passion that is so clear when you speak to our members or review our strategic plan. Stakeholders were not defined, and the end audience was often muddled or unclear. DESIGN Lack of continuity Confusing Navigation Lack of sense of purpose Lack of relevance to younger workforce
KEY STEPS TO DEVELOPINVESTMENT POLICY
OUR BIG IDEA Internal tool, not external tagline
CWEA POSITIONING FRAMEWORK
POSITIONING STATEMENT
THANK YOU
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