Branding a library Tiina Viik, Library Director

Väståboland/Länsi-Turunmaa City Library,Finland

Maj, 2011

“Soup is good food”“Campell’s soups”

Products were connected with luxury… -Cadillac -The penalty of leadership!

Products were connected with … feminity Chanel No 5 -Every woman alive loves Chanel No 5 “Your second skin”

products were connected with youth jeans like Lewis James Dean

“The Marlboro man” – a real “American Idol” :Come to where the flavour is.

Brand is personalityBrand has two sides:1)Appearance – visual elements like package , logo or website. Graphical profile2) Soul, personality, identity of the institution. This consist of the background , history and behavior.

Our mission is formulated in Finnish library act as following:

“1. The objective of the library and information services provided by public librariesis to promote equal opportunities among citizens for personal cultivation, forliterary and cultural pursuits, for continuous development of knowledge,personal skills and civic skills, for internationalisation, and for lifelong learning.”

“2. Library activities also aim at promoting the development of virtual andinteractive network services and their educational and cultural contents.”

Right here I would be happy to show you a campaign that Finnish library association has created.

“Like father, like son”http://www.youtube.com/watch?v=RXJeU3mARj8The Finnish Library Association celebrates its 100th anniversary in 2010. On the occasion of the anniversary The Finnish Library Association wants to promote the important role of the libraries in transmitting cultural upbringing to the next generations. Script: Markku RönkköProduction: Otto Tuotanto OyDirector: Jappe PäivinenReleased: September 2010

Väståboland/Länsi-Turunmaa & Kimitoön

http://www.scandinavianislands.com/images-x/stories/si-karta-2010.jpg, Scandinavian Islands

Brand (Guggenheim Bilbao)

Our library in Nauvo

Pargas City Library

Branding 1 – Who we are…?

Branding 2 – Who we are…?

Bokbåt – Kirjastovene

Blanka – logo 1

Building a brand…Building a brand is a journey to our innermost: who are we and what do we stand for…OrEven now in marketing it is the way to distinguish a product or a service from other products and services.

Blanka saaristokirjastotLuotsaa sinua tiedon ja elämysten merellä.Blanka Libraries in archipelagoGuiding you in the sea of information and adventure.