branding 2017 iad - identity guideline system · 2020. 7. 28. · 11, 76, 10, 1 pantone 1595 earth...

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Adventist Identity Guideline System 2017 INTER-AMERICAN DIVISION

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Page 1: Branding 2017 IAD - Identity Guideline System · 2020. 7. 28. · 11, 76, 10, 1 Pantone 1595 Earth HEX #5e3929 48, 69, 74, 57 ... rgb(68, 141, 33) 8Ø, 23, IØØ, 9 Pantone 362 Grapevine

IN

Seventh-day Adventist

Adventist IdentityGuideline System 2017

INTER-AMERICAN DIVISION

Page 2: Branding 2017 IAD - Identity Guideline System · 2020. 7. 28. · 11, 76, 10, 1 Pantone 1595 Earth HEX #5e3929 48, 69, 74, 57 ... rgb(68, 141, 33) 8Ø, 23, IØØ, 9 Pantone 362 Grapevine

identity.adventist.org

This document does not replace the new global Seventh-day

Adventist Church’s Visual Identity System.

It is an addendum which includes specific implementation

guidelines for the Inter-American Division territory.

To know more and to implement the complete system, you

must familiarize yourself with the global guidelines by

visiting:

Page 3: Branding 2017 IAD - Identity Guideline System · 2020. 7. 28. · 11, 76, 10, 1 Pantone 1595 Earth HEX #5e3929 48, 69, 74, 57 ... rgb(68, 141, 33) 8Ø, 23, IØØ, 9 Pantone 362 Grapevine

1997

Page 4: Branding 2017 IAD - Identity Guideline System · 2020. 7. 28. · 11, 76, 10, 1 Pantone 1595 Earth HEX #5e3929 48, 69, 74, 57 ... rgb(68, 141, 33) 8Ø, 23, IØØ, 9 Pantone 362 Grapevine

1997

Page 5: Branding 2017 IAD - Identity Guideline System · 2020. 7. 28. · 11, 76, 10, 1 Pantone 1595 Earth HEX #5e3929 48, 69, 74, 57 ... rgb(68, 141, 33) 8Ø, 23, IØØ, 9 Pantone 362 Grapevine

Font

Page 6: Branding 2017 IAD - Identity Guideline System · 2020. 7. 28. · 11, 76, 10, 1 Pantone 1595 Earth HEX #5e3929 48, 69, 74, 57 ... rgb(68, 141, 33) 8Ø, 23, IØØ, 9 Pantone 362 Grapevine
Page 7: Branding 2017 IAD - Identity Guideline System · 2020. 7. 28. · 11, 76, 10, 1 Pantone 1595 Earth HEX #5e3929 48, 69, 74, 57 ... rgb(68, 141, 33) 8Ø, 23, IØØ, 9 Pantone 362 Grapevine

Color Palette

for IAD

Page 8: Branding 2017 IAD - Identity Guideline System · 2020. 7. 28. · 11, 76, 10, 1 Pantone 1595 Earth HEX #5e3929 48, 69, 74, 57 ... rgb(68, 141, 33) 8Ø, 23, IØØ, 9 Pantone 362 Grapevine

2017

Only forAdventistEducation

Color pallete for IAD

Page 9: Branding 2017 IAD - Identity Guideline System · 2020. 7. 28. · 11, 76, 10, 1 Pantone 1595 Earth HEX #5e3929 48, 69, 74, 57 ... rgb(68, 141, 33) 8Ø, 23, IØØ, 9 Pantone 362 Grapevine

Entity Identifiers

Page 10: Branding 2017 IAD - Identity Guideline System · 2020. 7. 28. · 11, 76, 10, 1 Pantone 1595 Earth HEX #5e3929 48, 69, 74, 57 ... rgb(68, 141, 33) 8Ø, 23, IØØ, 9 Pantone 362 Grapevine

entity identifiers for IAD

INTER-AMERICAN DIVISION

Seventh-day Adventist Church

Page 11: Branding 2017 IAD - Identity Guideline System · 2020. 7. 28. · 11, 76, 10, 1 Pantone 1595 Earth HEX #5e3929 48, 69, 74, 57 ... rgb(68, 141, 33) 8Ø, 23, IØØ, 9 Pantone 362 Grapevine

INTER-AMERICAN DIVISION

Seventh-day Adventist Church

entity identifiers for IAD

Page 12: Branding 2017 IAD - Identity Guideline System · 2020. 7. 28. · 11, 76, 10, 1 Pantone 1595 Earth HEX #5e3929 48, 69, 74, 57 ... rgb(68, 141, 33) 8Ø, 23, IØØ, 9 Pantone 362 Grapevine

Isolation

Page 13: Branding 2017 IAD - Identity Guideline System · 2020. 7. 28. · 11, 76, 10, 1 Pantone 1595 Earth HEX #5e3929 48, 69, 74, 57 ... rgb(68, 141, 33) 8Ø, 23, IØØ, 9 Pantone 362 Grapevine
Page 14: Branding 2017 IAD - Identity Guideline System · 2020. 7. 28. · 11, 76, 10, 1 Pantone 1595 Earth HEX #5e3929 48, 69, 74, 57 ... rgb(68, 141, 33) 8Ø, 23, IØØ, 9 Pantone 362 Grapevine

isolation for IAD

Page 15: Branding 2017 IAD - Identity Guideline System · 2020. 7. 28. · 11, 76, 10, 1 Pantone 1595 Earth HEX #5e3929 48, 69, 74, 57 ... rgb(68, 141, 33) 8Ø, 23, IØØ, 9 Pantone 362 Grapevine

Creation Grid

Page 16: Branding 2017 IAD - Identity Guideline System · 2020. 7. 28. · 11, 76, 10, 1 Pantone 1595 Earth HEX #5e3929 48, 69, 74, 57 ... rgb(68, 141, 33) 8Ø, 23, IØØ, 9 Pantone 362 Grapevine

creation grid

Page 17: Branding 2017 IAD - Identity Guideline System · 2020. 7. 28. · 11, 76, 10, 1 Pantone 1595 Earth HEX #5e3929 48, 69, 74, 57 ... rgb(68, 141, 33) 8Ø, 23, IØØ, 9 Pantone 362 Grapevine

creation grid

Seventh column always

in white

(except on stationery)

Page 18: Branding 2017 IAD - Identity Guideline System · 2020. 7. 28. · 11, 76, 10, 1 Pantone 1595 Earth HEX #5e3929 48, 69, 74, 57 ... rgb(68, 141, 33) 8Ø, 23, IØØ, 9 Pantone 362 Grapevine

creation grid

Symbol on the seventh

column can be on top

or bottom.

The symbol can

always be in either

Ming or Warm

Page 19: Branding 2017 IAD - Identity Guideline System · 2020. 7. 28. · 11, 76, 10, 1 Pantone 1595 Earth HEX #5e3929 48, 69, 74, 57 ... rgb(68, 141, 33) 8Ø, 23, IØØ, 9 Pantone 362 Grapevine

Social Networks

Page 20: Branding 2017 IAD - Identity Guideline System · 2020. 7. 28. · 11, 76, 10, 1 Pantone 1595 Earth HEX #5e3929 48, 69, 74, 57 ... rgb(68, 141, 33) 8Ø, 23, IØØ, 9 Pantone 362 Grapevine

social networks

Profile

picture

Page 21: Branding 2017 IAD - Identity Guideline System · 2020. 7. 28. · 11, 76, 10, 1 Pantone 1595 Earth HEX #5e3929 48, 69, 74, 57 ... rgb(68, 141, 33) 8Ø, 23, IØØ, 9 Pantone 362 Grapevine

social networks

Examples from the Unions

Page 22: Branding 2017 IAD - Identity Guideline System · 2020. 7. 28. · 11, 76, 10, 1 Pantone 1595 Earth HEX #5e3929 48, 69, 74, 57 ... rgb(68, 141, 33) 8Ø, 23, IØØ, 9 Pantone 362 Grapevine

Stationery

Page 23: Branding 2017 IAD - Identity Guideline System · 2020. 7. 28. · 11, 76, 10, 1 Pantone 1595 Earth HEX #5e3929 48, 69, 74, 57 ... rgb(68, 141, 33) 8Ø, 23, IØØ, 9 Pantone 362 Grapevine

Abel Márquez

Seventh-day Adventist Church

(305) [email protected]

www.interamerica.org

Inter-American Division

Communication Director

Stationery for IAD

DIVISIÓN INTERAMERICANA

Iglesia Adventistadel Séptimo Día

INTER-AMERICAN DIVISION

Seventh-day Adventist Church

Page 24: Branding 2017 IAD - Identity Guideline System · 2020. 7. 28. · 11, 76, 10, 1 Pantone 1595 Earth HEX #5e3929 48, 69, 74, 57 ... rgb(68, 141, 33) 8Ø, 23, IØØ, 9 Pantone 362 Grapevine

identity.adventist.org