START STRONGLaunching a New Business

Why Small Business?

Start-up activity in the U.S. overall rose in 2016 for the second year in a row. But among the 25 largest states, Wisconsin came in either last or second-to-last in each of the three categories the foundation evaluated.

- Ewing Marion Kauffman Foundation

01 Solve a Problem.Understand what is missing in the marketplace.

Develop a Solution.

02 Target your audience.Build a detailed user profile to plan with accuracy. Use data to hone in on habits and preferences.

03 Build a community.

Be intentional.Make good use of your time by measuring returns. If it’s not profitable, discontinue it.

04 Develop a strong brand identity.Your logo, color palette, typography and imagery work together to build consistency over time.

STAY STRONGGrowing a New Business

Why Small Business?

Wisconsin ranks 10th in survivorship of businesses formed in 2003.

- Bureau of Labor Statistics

01 Know your numbers.Understand what metrics you’ll use to determine success.

02 Create useful content.

Be a resourceand share knowledge.

03 Develop and stick to your strategy.Don’t follow trends.

04 Set goals and track progress.

Ebony SsaliSsali Media Group

www.linkedin.com/in/ebonyssali