Branded search marketing, social networks and my little experiment by Alexander Zagoumenov

branded search, social networks

and my little experimentby Alexander Zagoumenov

Branded search marketing, social networks and my little experiment by Alexander Zagoumenov

who the heck is

zagoumenov ?

Branded search marketing, social networks and my little experiment by Alexander Zagoumenov

Branded search marketing, social networks and my little experiment by Alexander Zagoumenov

what is branded search?

activity of searching for branded keywords

Branded search marketing, social networks and my little experiment by Alexander Zagoumenov

why branded search is important?

happens late in the funnel, and, as a result, leads to higher conversion

Branded search marketing, social networks and my little experiment by Alexander Zagoumenov

but it's usually taken for granted“we rank #1 anyways”

what about listings following it?+ are they relevant?+ are they positive?+ can you control them?

Branded search marketing, social networks and my little experiment by Alexander Zagoumenov

does social media and search marketing work together?+ although a lot of social media

sites don't pass “Google Juice”, some actually do.

+ but most of all, those social networking profiles do rank very well.

Branded search marketing, social networks and my little experiment by Alexander Zagoumenov

Branded search marketing, social networks and my little experiment by Alexander Zagoumenov

my little experiment

Branded search marketing, social networks and my little experiment by Alexander Zagoumenov

my goal:

what are the top social media properties that rank well for branded search terms?

Branded search marketing, social networks and my little experiment by Alexander Zagoumenov

my methodology:+ choose local people with strong

social media presence+ perform Google searches for

each person (brands in this case) and tabulate the results

+ go through the lists of properties and identify the common 9 *

* (ask me why 9)

Branded search marketing, social networks and my little experiment by Alexander Zagoumenov

my results were:

Branded search marketing, social networks and my little experiment by Alexander Zagoumenov

so, what are the lessons?

Branded search marketing, social networks and my little experiment by Alexander Zagoumenov

choose the right social networks to manage

#1

Branded search marketing, social networks and my little experiment by Alexander Zagoumenov

cover the first page with your brand properties

#2

Branded search marketing, social networks and my little experiment by Alexander Zagoumenov

have control over those on the first page

#3

Branded search marketing, social networks and my little experiment by Alexander Zagoumenov

bonus link

other social networks that play well to your rankings: a list at SEOmoz *

* Thank you for sharing, Jeff!

Branded search marketing, social networks and my little experiment by Alexander Zagoumenov

next steps:

+ search your brand+ review your profile inventory+ create profiles with good

networks+ make sure you control those+ repeat.

Branded search marketing, social networks and my little experiment by Alexander Zagoumenov

Thank you!

this presentation is available at:zagoumenov.com/

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